Online Video for Business
Jun 20, 2015
Online Video for Business
Agenda
1. Why go video?2. How do I go about it?
3. What is the next step?
…that people remember:
20% of what they hear…
30% of what they see…
70% of what they both hear and see?
Source: http://www.eyespot.com/WhyVideo/
Did you know?
Communicate easier: Click
After Google, the second search spot is
Offer a deeper taste to your audience!
Engage with users at a higher level
Why go video?
Video trends
2009 to 2010:
47% growth
What do I need?
1. Digital camera or camcorder
2. Story/message
3. Video editing software
4. You Tube account
Agenda
1. Why go video?
2. How do I go about it?3. What is the next step?
Before anything…
Indentify your goals
Think about your audience
Plan your promotional web video
How to produce video
Set your digital
camera on video
mode & shoot!
How to produce video
Download
the videos
to your
computer
Online video steps
Use
Windows
Movie Maker
to edit
Online video steps
Upload and insert title, description & tags
Publish video post Leverage through & Publish video post on all Groups Publish video post on
Go viral
www.lookandtaste.com
www.lookandtaste.com
www.hostelworld.com
Agenda
1. Why go video?
2. How do I go about it?
3. What is the next step?
Next steps
1. Have your camera with you!
2. Always think about your audience
3. You still have to write
4. Practice in front of the camera
5. Don’t worry if the video is not perfect