The power of Old and New Media

Geert Wissink13.06.2012

The Power of Old and New Media

part 1

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part 1

part 1

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part 2

part 1

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part 3

part 1

the history of media at sound and vision

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800.000 hours

video, film, radio, music, sounds

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First TV broadcast - 2 oktober 1951

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In 5 years 1 million visitors

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90.000 HOURS VIDEO

10.000 HOURS FILM

90.000 HOURS AUDIO

digitised in the last 4 years till 2012

800.000 PHOTO’S

ACCESS TO CULTURAL AUDIOVISUAL HERITAGE

DIGITALE AUDIOVISUELE COLLECTIE NEDERLAND

DIGITALISERING DIGITALE INSTROOMDATAMINING

PUBLIEK ONDERWIJS ZAKELIJK

CROWDSOURCING

RECOMMENDATION

INTERNATIONAAL

OPEN PLATFORM

veel hergebruik via api en op wikipedia

Mobiele toegang op basis van open materiaalMOBIELE TOEGANG

mobiele toegang op basis van Open Beelden platform

Open Cultuur Data OPEN CULTUUR

2012 hackatons, masterclasses

Woordentikkertje

- Gamification van metadata generatie

VIDEO LABELING GAME

430.000 tags toegevoegd in 5 maanden

PORTAL WEBSITE

- Doelgroep publiek- Drupal 7, open code, HTML 5 player

BEELDENGELUID.NL

part 2

the power of media

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video ‘Een staat van verlangen’

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Marshall McLuhan

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A medium is anything that enhances human capabilities

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The medium is the message

slogan #1

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Example: Education

Before the alphabet: Repeating and remembering of oral stories

After the alphabet: More emphasis on understanding, combining thoughts, ideas

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The medium is the massage

slogan #2

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Explanation

People are influenced by the medium

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We live in a message

slogan #3

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Explanation: Information Overload

We can’t process all the information that is produced and shown around us anymore

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The content of a new medium is an old medium

slogan #4

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Explanation

When a new medium is introduced, we use in the same way we used the old medium

Example: When televisionwas introduced, we usedit the way radio was made

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Horseless carriage syndrome

slogan #5

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Explanation

When a new medium is introduced, we define it with the same words we know.

- A car is a carriage without a horse- Twitter is sending sms on the internet

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Hot and cool media

slogan #6

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Explanation

McLuhan divides media into ‘hot’ and ‘cold’ media.

A hot medium enhances one sense, using high concentration. There is no room for interpretation

A cold medium offers still a lot of room for explanation and uses more senses

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QUESTION

McLuhanHot: film, radioCold: television, telephone

Twitter? Facebook?

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We live in a global village

slogan #6

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News from 2000 miles away is just as real as news just around the corner - and just as fast delivered on your doorstep

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part 3

transmedia storytelling

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video ‘Rooksignalen uit een andere wereld’

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TRANSMEDIA

Transmedia is a fancy word for a simple concept: “Telling stories across multiple platforms”

Tim Kring, creator ‘Heroes’

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TRANSMEDIA = CROSSMEDIA

Crossmedia is telling the same story using different kinds of media - but without using the typical characterics of the media for the story.

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ACCELERATORS

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USER GENERATED CONTENT

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THE NEXT STEP IN MEDIA

Personal digital storytelling and world building on a virtual / augmented gamelike online platform

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GoogleProjectGlass

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BUT MAYBE NOTHING NEW ..

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WHAT THIS MEANS FOR US

We need to capture the extra media as well to preserve to complete story

Example: the second screen of Zomergasten

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fin

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this presentation is available on www.slideshare.net/geertwissink

CREDITS

Sheet 51, 52 and 59 are from Social Creature: Presentation Your Life is A Transmedial Experience (http://www.slideshare.net/socialcreature/your-life-is-a-transmedia-experience-6609259)

Photo’s from the Netherlands Institute of Sound and Vision

Google AR pictures are from Google blog

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