This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
1. POWER OF PICTURE
2. 80% OF THE BRAIN IS DEDICATED TO VISUAL PROCESSING
3. PHOTOS ARE THE MOST Photo Link Album Video Status 87% 4% 4%
3% 2% SHARED ON FACEBOOK Source: eMarketer
4. POWER OF INSTAGRAM
5. Launch 2010 Kevin Systrom CEO and Co-Founder @kevin
6. MOBILE APP
7. FILTERS
8. TAKING PEOPLE WITH YOU/ TELL A STORY
9. 300.000.000 70% OUTSIDE THE U.S. (April 2015: 69 Million on
Facebook) (Instagram, December 2014)
10. 1.4 MILLION USERS (NewCom, February 2014)
11. 2.3 MILLION 1.1 MILLION / FEB 2014 PEOPLE LIKING INSTAGRAM
ON FACEBOOK IN THE NETHERLANDS
12. DEMOGRAPHICS IN THE NETHERLANDS (GENERATED FROM FACEBOOK
LIKES) 13 - 17 years 18 - 29 years 30 - 40 years 41+ years 21.5%
53.3% 13.9% 11.3% 42% 58% Male Female
13. HIGH ENGAGED COMMUNITY
14. 30 BILLION INSTAGRAM USERS LOVE TO CREATE NEW CONTENT DAILY
PHOTOS SHARED IN TOTAL
15. 2.5 BILLION DAILY LIKES 70 MILLION PHOTOS PER DAY
16. AVERAGE PER POST 35 LIKES
17. GUESS WHICH CELEBRITY POSTED THE MOST LIKED PHOTO?