@lujeffcoat The Power of a Video Library WORDCAMP RALEIGH
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The Power of a Video Library
WORDCAMP RALEIGH
@lujeffcoat
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Lauren JeffcoatWPML Supporter | WPML Training
@lujeffcoat
WHY VIDEO CONTENT IS KEY AND HOW TO USE ITThe Power of a Video Library
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Why you should include video content
VS.
Conveys Emotion to CustomersBring Traffic to Your WebsiteDrive Sales to your Business
Video shows your products in action
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1.8 MillionValue of a 1 minute video
1.8 BillionVideo users expected this year
100 MillionPeople watching video each day
90%Video helps make buying decision
64%Likely to buy after watching video
400%More inquiries on listing with video
40%Prefer visual content
350Seconds spent on a site with video
The Power of AnalyticsFrequent video publishing and good content practices will increase your website ranking.
Higher Engagement RatesHigher Click Through RatesHigher Conversion Rates
TYPES OF VIDEO LIBRARIESThe Power of a Video Library
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ADVERTISING
PRODUCT DEMONSTRATION
INSTRUCTIONAL
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ENTERTAINING
TESTIMONIALS
CREATING A VIDEO LIBRARYThe Power of a Video Library
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SELF HOSTED vs. THIRD PARTYSelf HostedThird Party HostingYou own the dataMore direct trafficNo advertisementsBandwidth & File SizeSocial TrafficStatistics/Analytics
Video Gallery plugins
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FooVideo + FooGallery Add videos directly from Foo Gallery Add videos from YouTube Add videos from Vimeo Gallery can display in a pop out lightbox Create galleries with both video and images combined
http://fooplugins.com/plugins/foovideo/
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Huge-IT Video Gallery Add videos from YouTube and Vimeo Gallery can display in a pop out lightbox Beautiful different layouts Fully Responsive Widgetized
https://wordpress.org/plugins/gallery-video/screenshots/
Video Embed & Thumbnail Generator Makes video thumbnails Allows resolution switching Embed self hosted videos Uses shortcode to create pop up video galleries Allow users to download videos Tons of customization options
https://wordpress.org/plugins/video-embed-thumbnail-generator/
Spider Video Player Easily add self-hosted videos Mulitple layout options Organize your video library into playlists Embed YouTube and Vimeo videos Parameters available for filtering and sorting Full screen mode
https://wordpress.org/plugins/player/
Cool Video Gallery Easily add self-hosted videos Multiple galleries Automatic preview image generation Allows multiple video formats Video player skin selection Feature to sort videos within a gallery
https://wordpress.org/plugins/cool-video-gallery/
Best Practices Include transcriptions Allow embedding Use Keywords in video titles Create catchy titles Make use of video sitemaps
PRESENTING A VIDEO LIBRARYThe Power of a Video Library
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Whos Watching?Mobile UsersMillenialsThinkersMen
How to get in front of your viewers
Email MarketingLanding Page/BlogSocial Media
Is video killing written content? No.
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The Power of a Video Library
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