The Potential of Tourism in Myanmar - Regional Programme

The Potential of Tourism in Myanmar

Presented by:

Hla Myint

Deputy Director

Ministry of Hotels & Tourism,

Building No.33, Nay Pyi Taw,

The Republic of the Union of Myanmar.

12-4-2013

Brief Introduction of Myanmar

Attractions of Myanmar

Glimpse into Tourism performance &

Tourism Policy

Investment opportunities

Challenges to the tourism sustainability

THE REPUBLIC OF THE UNION OF

MYANMAR

1. Brief Introduction of Myanmar

- Total Land area of 676 577 sq k m2

- Over 100 national races, 80 per cent Buddhists

- Temperate weather, Warm summer, rainy , cool winter

- Major economic sector Agriculture, Manufacturing, Mining, Oil and Gas,Trade and services. - Blessed with abundant national resources, rich in cultural and national heritage - Strong Tourism Resources

YANGON Attractions of Myanmar

Shwedagon Night

Yangon

Bagan

Mandalay

Inlay Lake

Pyin Oo Lwin

Peik Chin Myaung Cave

Pwe Kauk Waterfall

Mrauk Oo

Snowcapped Mountains (Putao)

Beaches

Thadingyut Festival of Lights (October)

Taunggyi Tazaungdaing, Hot-Air Balloon Festival

Thingyan (Water) Festival

16

Myanmar Tourism Statistics 2012

Tourist Arrivals

2009 2010 2011 2012

Yangon Entry

Point 234417 297246 364743 559610

Mandalay &

Bagan Gateway 8861 13442 20912 32521

Nay Pyi Taw - - 5521 1250

Border Tourism 519269 480817 425193 465614

TOTAL 762547 791505 816369 1058995

GROWTH - 3.8% 3.14% 30%

Myanmar Tourism Statistics 2012

Tourist Arrivals

2010 2011 2012 2013

(Jan-Feb)

Yangon Entry

Point 297246 364743 559610 144843

Mandalay &

Bagan Gateway 13442 20912 32521 9616

Nay Pyi Taw - 5521 1250 -

Border Tourism 480817 425193 465614 89087

TOTAL 791505 816369 1058995 243546

GROWTH 3.8% 3.14% 30% 28%

Visitor Arrivals by Region (2012)

Region Arrivals %

Asia 380404 64.11

West Europe 130296 21.96

North America 44074 7.43

Oceania 20650 3.48

East Europe 9077 1.53

Middle East 3747 0.63

Other Americas 3536 0.60

Africa 1598 0.26

International Air Route to Myanmar

23 International Airlines to Yangon

8M Myanmar Airways International

CA Air China

MH Malaysia Airlines

PG Bangkok Airways

TG Thai Airways International

MI Silk Air

3K Jet Star Asia

IC Air India

CZ China Southern Airlines

FD Thai Air Asia

AK Air Asia

CI China Airline

VN Vietnam Airline

W9 Air Bagan

MU China Eastern Airline

QR Qatar Airways

KE Korean Air

NH All Nippon Airways

SQ Singapore Airlines

KA Dragon Air

OZ ASIANA Airlines (Seasonal)

BR EVA Air

DE Condor Airlines (Seasonal)

7 Domestisc Airlines

1. Implementing the systematic development of hotel and tourism

Industry.

To improve the standard of accommodation

To improve the standard of tourist transportation;

To improve the other tourism related facilities and services

including tour guides, tourist security, etc; and

To upgrade the existing tourist destinations and develop new

destinations

Tourism Policy

2. Developing and encouraging national and international

investment opportunities in the hotel and tourism industry.

3. Developing opportunities for wider participation of the private

entrepreneurs in the hotel and tourism Industry.

4. Promoting and Marketing Myanmar Tourism products to

international tourism markets with synergies of public- private

partnership.

Tourism Policy (cont.)

On Going Process

Responsible Tourism Policy

launched on 27 September, 2012 in Nay Pyi Taw together with the celebration of World Tourism Day

Best practices for Foreign Visitors (Do’s & Dont’s)

launched on 23 October, 2012

Master Plan

According to the timeline of ADB, Draft Master Plan final report will be prepared at the beginning of 2013

Community Involvement in Tourism Policy

Community Involvement in Tourism Policy is being prepared for long term and sustainable development

Foreign Investment in Hotels

Sr. Projects Rooms Investment

US$ (M) Remarks

1. 30 5207 828.419 Completed

2. 6 1559 588.500 Under

Construction

36 6766 1416.919

Foreign Investment Hotels Commercial Complexes

Sr. Country Hotel / Apartment Investment (USD in million)

1. Singapore 12 597.756

2. Vietnam 1 300.00

3. Thailand 10 235.75

4. Japan 6 183.013

5. Hong Kong 4 77.000

6. Malaysia 2 20.000

7. British 1 3.400

Total 36 1416.919

Foreign Investment in Hotels

Foreign Investment in Hotels

Challenges • Insufficiency of skilled labour and tourism professionals

• Need to be given more training programs for language skill and capacity building

• Insufficient number of International standard hotel rooms

• Limited infrastructure: roads and railways, electricity supply, telecommunication system and facilities

• Limited capital to undertake the necessary programs to develop tourism

• Weakness of tourism knowledge awareness among the people of Myanmar

Future Tourism Strategic Direction • Strengthen the institutional environment,

• Build human resource capacity and promote services quantity,

• Strength safeguards and procedures for destination planning and management,

• Development quality products and services,

• Improve connectivity and tourism –related infrastructure, and

• Building the image, position and brand of tourism in Myanmar.

Thank You

and

Welcome to

Myanmar