The Portfolio of C.J.Hancocks www.cjhancocks.co.uk
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The Portfolio of C.J.Hancocks
www.cjhancocks.co.uk
Identity for The Cakery
Identity and branding for Leamington Spa cake business established in 1982 under
the name Carolyn’s Cakes. The business required a new identity in order to expand
the business and open it’s first shop. The Cakery was born and proceeded to become
a recognisable brand in the town.
Below: The Cakery Logo Badge
Right: The Cakery Business Card
The Cakery
The Cakery
Shop Front Signage and Interior Design
I designed all signage and shop front graphics for The Cakery using white as a base to provide a neu-
tral frame for the window display. The interior design was also kept very neutral with shabby chic
white furniture and decorative white frames.
Website design for the Cakery
A simple website for The Cakery consisting of basic company information,
photo galleries and contact information. The website was designed to be
in-keeping with The Cakery’s vintage branding yet clean, simple and easy
to navigate.
The gallery images and photo-retouching for the website are also handled
by myself.
The Cakery
Summer Ball 2012
The University of York’s Summer Ball 2012 Branding
York University’s Summer Ball is the biggest event on the University events calender and a spe-
cial one for those that are graduating. The event is a mix of black tie dinner and festival and the
branding needed to give it a special feel whilst still being summery and fun.
Summer Ball 2012
Summer Ball 2012 Promotional Material
I designed various promotional material for the Summer Ball including
posters, flyers, large-scale banners, POS advertising and web ads. The
branding has a retro, vintage style in-keeping with current trends.
Tickets On Sale Now
www.yusu.org/shop
ON SALE NOW!
Summer Ball 2012 Summer Ball Promotional Flyers
YUSU Freshers’
YUSU Freshers’ 2011 Branding The branding has a fun retro feel with badge-style designs to help incorperate the various logos and
vast array of information that had to be put across through the promotional materiel and freshers’
website.
YUSU Freshers’
Freshers’ 2011 Guide Booklet
A printed booklet with a guide to everything freshers need to know about YUSU,
freshers’ week events and how to settle in etc.
The Lounge Bar
Branding for The Lounge Bar on the University of York campus
The logo for The Lounge bar was designed to fit in with the feel of the bar whilst also
fitting with the YUSU brand and their other commercial venues. The brand pallette
brings together the various colours in the bar and in the surrounding building.
Above: Stand alone logo for The Lounge
Right: Business card for The Lounge with alternative bubble logo.
The Lounge Bar
The Lounger Bar Menu Designs
Drinks menus for The Lounge bar.
Roses 2011
Branding for Roses 2011
I designed the identity and branding for Roses - a yearly sports tourna-
ment between the University of York and the University of Lancaster.
The tournament has a long history and each team is represented by
the rose of their city- white for York and red for Lancaster.
Roses 2011
Roses 2011 Website
Mini-site within the YUSU website containing everything competitors and
spectators need to know about the event.
Roses 2011
Roses 2011 Promotional Posters
I designed a series of posters to build up hype for Roses 2011 featuring dramatic
photographs of York Sport competitors. The posters were designed to parody
movie posters with movie poster-style headlines and credits.
Roses 2011
Below and Right: Roses fold-out tournament guide and lanyard
Right: Roses t-shirt print
Roses 2011 Merchandise
Grazia Daily
Grazia Daily Direct Response Campaign
Direct response campaign to encourage Grazia readers to sign up to Grazia Daily email bulletins The campaign
aimed to target Grazia Readers when most responsive - on working lunch breaks.
Right: POS in boots stores to communicate with women buying lunch on the go.
Above: Fold-out sticker on Boots sandwiches and lunch items with information about graziadaily.co.uk email bul-
letins to remind them when they are eating their lunch in the office.
D&AD In-Book Award 2009
Boarding Pass
‘Boarding Pass’ Direct Mail
A creative piece of direct mail to encourage donations to the University of York in America
Visiting Scholarship Fund. The leaflet was designed to look like a boarding pass, suggesting
that donations to the fund will buy students a ‘boarding pass to widen their horizons’.
Susie’s Tea Rooms
Identity for Susie’s Tea Rooms, Appledore.
I designed the new logo and branding for the recently refurbished ‘Susie’s Tea
Rooms’ in Appledore.The branding was designed to fit with the old fashioned
feel of the seaside town and appeal to customers young and old.
Susie’s Tea Rooms
Above: Business Card/Loyalty Card for Susie’s Tea Rooms
Right: Susie’s Tea Rooms menu design.
Susie’s Tea Rooms
Susie’s Tea Rooms Signage
Signage and window graphics for Susie’s Tea Rooms
Barratts Shoes
Barratts Shoes Stationary
Stationary designs for Barratts Shoes inkeeping
with the company’s new branding
Barratts Shoes
Barratts Student Discount Campaign
Window vinyls and posters to promote student discount
in Barratts Shoes stores. The campaign was designed to
be eye-catching, edgy and on-trend for the season.
YUSU Impact Report
YUSU Impact Report
Booklet design for the York University Students’ Union’s
Impact Report. The project involved designing a booklet to
present facts and statistics about the organisation’s yearly
activity in a way that is interesting and engaging to read.
Woodstock Festival
Woodstock Festival Branding
Branding for York University Student’s Union’s yearly ‘Woodstock’ festival. This year the festival’s theme is 1960’s - the original hippy festival era.
Woodstock Festival
Woodstock Festival Flyers
Lolene/Miss Foo Foo Branding
Branding and artwork for music artist Lolene (Capitol/EMI records).
AboveL: Logo design for Mis Foo Foo Inc, Lolene’s own brand of merchandise. The design represents her fierce alter-ego Miss Foo Foo and uses her trade-mark curls to spell out her name. The design also has a 70s feel in-keeping with her love of disco music and all things retro.
Right : Album & single cover designs for Lolene.
Thank you for taking the time to view my portfolio. I hope you enjoyed my work.
More examples and recent projects are available on:www.cjhancocks.co.uk
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