Giovanni [.] Boccia Artieri [@uniurb.it] Fabio [.] Giglietto [@uniurb.it] Mario [.] Orefice [@uniurb.it] LaRiCA/Department of Communication Studies Università di Urbino Carlo Bo The “Popolo viola”. Networked Publics and civic engagement in Italy on social media
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LaRiCA/Department of Communication StudiesUniversità di Urbino Carlo Bo
The “Popolo viola”. Networked Publics and civic engagement in Italy on social media
NETWORKED PUBLICS AND THE NEW PUBLIC SPHERE(S)
1
Networked public(s) culture
public sphere connected public spheres
A new structural transoformation of the Public Sphere
MEDIA PARTICIPATION, CIVICNESS AND POLITICAL ENGAGEMENT
2
(Bennett 2008)
Shift of the civicness paradigm
Dutiful Citizenship (DC) obligation to participate in government
centered activities; voting is the core democratic act; information by following mass media; joins civil society organizations and/or
expresses interests through parties
Self-Actualizing Citizenship (SAC) diminished sense of government obligation
-higher sense of individual purpose; voting is less meaningful than other, more
personally defined acts such as consumerism, community volunteering, or transnational activism;
mistrust of media and politicians is reinforced by negative mass media environment;
favors loose networks of community action often established or sustained through friendships and peer relations and thin social ties maintained by interactive information technologies.
Mediated civicness
• participatory culture: focus on participation means new emphasis on the ways people act upon media content (Jenkins 2006)
• participatory politics: anchored in non-hierarchical and informal networks, eschew traditional political intermediaries as campaigns, parties, and interest groups (Zukin 2006)
Political knowledge (information/communica
tion based)
Political particiaption (action-based)
Knowledge and participation
Politi
cal e
ngag
emen
t
(Feezell et al, 2009)
THE RAISE OF “POPOLO VIOLA”. BRIEF HISTORY AND MEDIA ECOLOGY
3
Brief history of the movement
2009-10-18 - 2009-10-24
2009-11-01 - 2009-11-07
2009-11-15 - 2009-11-21
2009-11-29 - 2009-12-05
2009-12-13 - 2009-12-19
2009-12-27 - 2010-01-02
2010-01-10 - 2010-01-16
2010-01-24 - 2010-01-30
2010-02-07 - 2010-02-13
2010-02-21 - 2010-02-27
2010-03-07 - 2010-03-13
2010-03-21 - 2010-03-27
2010-04-04 - 2010-04-10
2010-04-18 - 2010-04-24
2010-05-02 - 2010-05-08
2010-05-16 - 2010-05-22
2010-05-30 - 2010-06-05
2010-06-13 - 2010-06-19
2010-06-27 - 2010-07-03
2010-07-11 - 2010-07-17
2010-07-25 - 2010-07-31
2010-08-08 - 2010-08-14
2010-08-22 - 2010-08-28
2010-09-05 - 2010-09-11
2010-09-19 - 2010-09-25
2010-10-03 - 2010-10-09
0
20
40
60
80
100
120
Interest over time
no berlusconi day+nobday popolo viola
Italian newspapers front pages
6th of December 2009, the day after the no-B day
Brief history of the movement
2009-10-18 - 2009-10-24
2009-11-01 - 2009-11-07
2009-11-15 - 2009-11-21
2009-11-29 - 2009-12-05
2009-12-13 - 2009-12-19
2009-12-27 - 2010-01-02
2010-01-10 - 2010-01-16
2010-01-24 - 2010-01-30
2010-02-07 - 2010-02-13
2010-02-21 - 2010-02-27
2010-03-07 - 2010-03-13
2010-03-21 - 2010-03-27
2010-04-04 - 2010-04-10
2010-04-18 - 2010-04-24
2010-05-02 - 2010-05-08
2010-05-16 - 2010-05-22
2010-05-30 - 2010-06-05
2010-06-13 - 2010-06-19
2010-06-27 - 2010-07-03
2010-07-11 - 2010-07-17
2010-07-25 - 2010-07-31
2010-08-08 - 2010-08-14
2010-08-22 - 2010-08-28
2010-09-05 - 2010-09-11
2010-09-19 - 2010-09-25
2010-10-03 - 2010-10-09
0
20
40
60
80
100
120
Interest over time
no berlusconi day+nobday popolo viola
Italian newspapers front pages
14th of March 2010, rally against «decreto salva liste»
Brief history of the movement
2009-10-18 - 2009-10-24
2009-11-01 - 2009-11-07
2009-11-15 - 2009-11-21
2009-11-29 - 2009-12-05
2009-12-13 - 2009-12-19
2009-12-27 - 2010-01-02
2010-01-10 - 2010-01-16
2010-01-24 - 2010-01-30
2010-02-07 - 2010-02-13
2010-02-21 - 2010-02-27
2010-03-07 - 2010-03-13
2010-03-21 - 2010-03-27
2010-04-04 - 2010-04-10
2010-04-18 - 2010-04-24
2010-05-02 - 2010-05-08
2010-05-16 - 2010-05-22
2010-05-30 - 2010-06-05
2010-06-13 - 2010-06-19
2010-06-27 - 2010-07-03
2010-07-11 - 2010-07-17
2010-07-25 - 2010-07-31
2010-08-08 - 2010-08-14
2010-08-22 - 2010-08-28
2010-09-05 - 2010-09-11
2010-09-19 - 2010-09-25
2010-10-03 - 2010-10-09
0
20
40
60
80
100
120
Interest over time
no berlusconi day+nobday popolo viola
Italian newspapers front pages
3rd of October 2010, the day after the «no-B day 2»