The Pomegranate way to online marketing

We open businesses to the potential of online marketing.

Pomegranate

Credentials

www.pomegranatemedia.co.uk

Hello We are Pomegranate, creators of engaging brand experiences for the online world. Our focus is simple, to help our clients get the most from their online marketing.

Whether you are looking for new effective ways to engage your audience, innovations that will enhance your sales results, a targeted marketing strategy or a complete campaign from concept to implementation, Pomegranate can draw on over twelve years of experience to put you at the forefront of your industry.

We specialise in:

• Research & analysis• Strategy & planning• Website design & development• Online marketing• Monitoring & evaluation


Injecting your project with Brand Confidence At Pomegranate we use our unique Brand Confidence model to establish a focused project structure providing our clients with the clarity of service and quality of creativity we are renowned for.

As the name suggests, Brand Confidence is about ensuring our clients have ultimate confidence in the way their brand message and proposition is communicated. Whether you are looking to launch a new product or service, establish market dominance or break into new territory, our Brand Confidence process will ensure consistency throughout your online marketing communications.

Confidence is the key to successful brand communication.

The clients view:

“ For us Brand Confidence provided the insight and structure we needed to redevelop our marketing and sales approach, we realised we simply were not using our brand to really stand above our competitors. Pomegranate introduced us to a range of ways we should apply our brand to increase the effect of our marketing, to be honest the results have been astounding”

Angela Bullock, Marketing Director, Nebulas Solutions


Knowledge is power We like to begin every project by digging deep into the facts to understand our clients real business needs. One major factor for confirming project success, is the importance we place on understanding the audience types our clients are working to interact with.

During the Knowledge phase we discover what your audience wants to know, how they will interact with your organisation, what will develop advocacy and retention, and of course how you can gain financial returns.

To determine the key facts about the people you are targeting we apply specialist quantitative and qualitative techniques ranging from workshops and focus groups, through to the latest in crowd sourcing and social dialogue. The insight we gain at this stage ensures we understand how to communicate your proposition with maximum effect.

Techniques we use during the Knowledge phase include:

• Discovery sessions • Audience workshops• Audience profiling• Persona building• Customer insight• Crowd sourcing• Polls and surveys• Design influence• Brand evaluation• Competitor analysis • Benchmarking /


Creating a strategy for success With audiences constantly on the move and habits and trends ever evolving, Pomegranate understand the importance of establishing a robust marketing strategy. Our strategies embrace the science that underpins audience engagement, behaviour and need, employing a fusion of communication platforms and technologies to engage with audiences in ways that are targeted and relevant to them.

Absorbing the learning’s, dialogue and insight from Knowledge we develop an online marketing ‘toolbox’ specifically to target your audience profiles. Your ‘toolbox’ will comprise the most appropriate media channels and communication techniques to ensure results are maximised and both budgets and effort are optimised.

Strategic Vision sets the course of all great brand experiences.

Channels we deploy during the Strategic Vision phase include:

Website • Design and development• Content strategy• Search engine optimisation• Search marketing • Campaign microsites

Social Media Optimisation• Social media strategies• Employee engagement

Rich Media • Video content• Info graphic animations• Online publications

Innovation Examples of the cutting edge solutions we apply:

• Augmented reality• Mobile app• RFID and QR Codes


Expressing your brand message Creativity is the blood that pumps through the heart of Pomegranate and with the strategy in place it is time to communicate our clients proposition to the target audience.

Everyday, audiences are exposed to hundreds of different brand messages all competing for recognition. Our targeted approach means we are able to navigate our clients proposition through the crowd more effectively. Once the message is in front of your audience we use the principals of design influence to increase mind share, audience engagement and generate measurable responses.

Understanding the importance of usability, navigation and accurate brand expression we marry aesthetic beauty with functional grace to provide your audience with a brand experience that is stimulating, memorable and encourages response.

Expression is where your brand message comes to life.

The clients view:

“We were blown away bythe marketing results, it totallyexceeded our expectations. Weregularly work with Pomegranate to attract restaurant bookings.Works every time!”

Valerie Morrison,Corrigan’s Mayfair


Producing results From email marketing to social media applications Pomegranate have the capabilities to technically execute and support our creative thinking and deliver our clients brand message directly to their audience in the most engaging, interactive and intuitive ways.

At Pomegranate, optimisation plays a major role in the development process with careful attention paid to the user experience and the integration of the latest search techniques. We adhere to industry best practice techniques and standards to program scaleable online media solutions, where user engagement and response mechanisms are paramount considerations. Rigorous test procedures are applied to all our development work to ensure client satisfaction and user expectations are always met.

Our programming capabilities include:

• Content management systems• E-commerce solutions• Email marketing• Mobile applications• Web applications• Data capture• Rich media content


Evaluating the success One of the major benefits of online marketing is the ability to monitor campaigns and brand touch points in real time, extracting valuable insight about your audience and their engagement with your communications.

The Evaluation phase is a key part of our process and provides our clients with detailed results from the project. Using our comprehensive dashboard of tools we are able to provide depth insight into the performance of your online marketing from website activity through to the viral effect of social media. We can quickly identify the hot prospects and new sales leads, utilise user interaction and feedback to inform future communications and perhaps most importantly review whether your sales and marketing teams are working in harmony.

Evaluation informs the future success of your online marketing.

During our Evaluation phase we track and monitor:

• Data capture• Sales insight• ROI• Conversion funnel• Link analysis• User analysis• Social analysis• User feedback


Discover what we could do for you...

You have heard how we work and seen examples of clients who have benefited from our approach to online marketing. If you have a product you want to sell, an audience who needs engaging, a brand that needs a lift we look forward to hearing from you.

To discuss how Pomegranate can enhance your online marketing, contact:

Duncan ThomasT: 020 7336 [email protected]