© 2013 IBM Corporation The pluses of Google+ The business value in Google’s social network Daryl Pereira August 2013
The pluses of Google+
Jan 13, 2015
An explanation of the business value in Google’s social network.
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© 2013 IBM Corporation
The pluses of Google+ The business value in Google’s social network
Daryl Pereira
August 2013
© 2013 IBM Corporation2
What is Google+?
The pluses of Google+
© 2013 IBM Corporation3
What is Google+?
The pluses of Google+
© 2013 IBM Corporation4
Yet another social network to participate in?
The pluses of Google+
© 2013 IBM Corporation5
At one level Google+ is a social network like any other
The pluses of Google+
© 2013 IBM Corporation6
You have a network
The pluses of Google+
Your network
© 2013 IBM Corporation7
At one level Google+ is a social network like any other
The pluses of Google+
© 2013 IBM Corporation8
You can share stuff
The pluses of Google+
Share stuff
© 2013 IBM Corporation9
How does Google+ differ from other social networks?
The pluses of Google+
© 2013 IBM Corporation10
Unlike Facebook, people you follow don’t have to follow you back
The pluses of Google+
© 2013 IBM Corporation11
Unlike Facebook, you can easily create groups for targeted communication
The pluses of Google+
Link similar interests in Circles
© 2013 IBM Corporation12
Unlike Facebook, you can easily create groups for targeted communication
The pluses of Google+
© 2013 IBM Corporation13
Unlike Twitter, good outlet for long-form content
The pluses of Google+
Posts can include videos, photos and more
© 2013 IBM Corporation14
Unlike Twitter, good outlet for long-form content
The pluses of Google+
© 2013 IBM Corporation15
Google+ Hangouts: great for video discussions
The pluses of Google+
© 2013 IBM Corporation16
With Hangouts you can simplify creating YouTube content
The pluses of Google+
Post video directly to YouTube with Hangouts on Air
© 2013 IBM Corporation17
With Hangouts you can simplify creating YouTube content
The pluses of Google+
© 2013 IBM Corporation18
If you have a blog or other site…
The pluses of Google+
© 2013 IBM Corporation19
You may find Google Search a good source for traffic
The pluses of Google+
© 2013 IBM Corporation20
Drive more traffic to your blog from search with Google+
The pluses of Google+
Google+ Authorship helps promote your blog
© 2013 IBM Corporation21
So is anyone on Google+?
The pluses of Google+
© 2013 IBM Corporation22
How many people use Google+?
The pluses of Google+
© 2013 IBM Corporation23
What are some business use cases?
The pluses of Google+
© 2013 IBM Corporation24
Feature content shared on other networks
Source: If applicable, describe source origin
The pluses of Google+
© 2013 IBM Corporation25
Use of Hangouts for ongoing video series
The pluses of Google+
© 2013 IBM Corporation26
Spotlight: IBMer Jason O’Donnell
The pluses of Google+
© 2013 IBM Corporation27
Where should I get started?
The pluses of Google+
© 2013 IBM Corporation28
Getting started with Google+
Setup an account at https://plus.google.com/
Check out the video series on Getting Started with Google+
Search for people and interests and add at least 10 to Circles
Attend an upcoming IBM Big Data Google+ Hangout
The pluses of Google+
Google+ Pages and Profiles to check out
Jason O’Donnell
IBM Big Data
IBM
Scott Laningham
IBM Innovation Center, Austin
Mashable
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