The Playbook to Buying Premium Media - Rubicon Projectgo.rubiconproject.com/rs/958-XBX-033/images/GO Playbook Q4 2015 FINAL.pdfThe Playbook to Buying Premium Media How to Use Guaranteed

The Playbook to Buying Premium MediaHow to Use Guaranteed Orders and Private Marketplaces to Drive Advertising Performance

1 Intro

2 Orders for Brands & Agencies2 OVERVIEW

2 GUARANTEED ORDERS – BENEFITS

3 PRIVATE MARKETPLACES – BENEFITS

4 THE FUTURE IS MOBILE

5 THE POWER OF LOCATION IN THE PRIVATE MARKETPLACE

6 THE VIDEO PRIVATE MARKETPLACE

7 DISPLAY & HIGH-IMPACT PRIVATE MARKETPLACE

8 Lessons from Mediavest

12 Lessons from DigitasLBi

15 Orders for Media and App Publishers15 OVERVIEW

15 OVERALL BENEFITS

15 GUARANTEED ORDERS – BENEFITS

16 PRIVATE MARKETPLACES – BENEFITS

16 HOW

17 STRATEGIES

18 SOLUTIONS

19 HOW TO GET STARTED

RUBICONPROJECT.COM/CONTACT-US | 1

The key to automating premium media buying is Rubicon Project’s market-leading Orders platform. The Orders platform provides clients with unparalleled access to foster one-on-one relationships between buyers and sellers.

Orders connects client needs with available premium audiences and inventory to execute campaigns quickly and effectively. Premium campaigns between buyers and sellers, and inventory discovery tools are sold directly through an online solution.

Rubicon Project leverages over 50,000 algorithms and analyzes billions of data points in real-time to deliver the best results for buyers and sellers.

With Orders, every play you execute will be done quickly and expertly to maximize marketing impact.

2 | THE PLAYBOOK TO BUYING PREMIUM MEDIA FOR BUYERS RUBICONPROJECT.COM/CONTACT-US | 3

Orders for Brands & Agencies

GUARANTEED ORDERS – BENEFITS

Strategically scale targeted premium media buys .

— Connect: With premium private marketplace publishers & apps — Audience: First-look inventory and targeted audiences at scale— Real-time: Audience data and insights used in real-time — Execution: Work with a dedicated team to drive results— Efficiency: Automate the most mundane steps to reduce errors and increase speed

OVERVIEW

Who decides which play to run? With the Orders platform, you’re in control.

The Orders platform combines the benefits of guaranteed and private marketplaces in a hybrid system. Orders can be used to run efficient and premium buys at scale in an unlimited number of formations. So whether buyers and sellers match up independently or in a private market-place, your campaign is sure to have the powerful adaptability you need.

PRIVATE MARKETPLACES – BENEFITS

Strategically scale targeted premium media buys.

— Connect: With premium publishers in a transparent marketplace — Audience: Real-time location & offline behavioral data to find best audience at scale— Inventory: An extensive marketplace across 150+ publishers and 300,000 mobile apps worldwide

STATUS!

!

SETTINGS PRODUCT

Publisher

300x50 Mobile

728x90 Tablet

728x90 Premium Sitewide

300x250 Premium Sitewide

300x250 Tablet

728x90 Gear Area

FLIGHT

Oct 22, 2014 – Dec 31, 2014

IMPRESSIONS

163,346

RATE

$16.00 CPM

SPEND

$2,613.54

Oct 22, 2014 – Dec 31, 2014 104,545 $22.00 CPM $2,299.99

Oct 22, 2014 – Dec 31, 2014 599,387 $22.00 CPM $13,186.51

Oct 22, 2014 – Dec 31, 2014 659,377 $22.00 CPM $14,506.29

Oct 22, 2014 – Dec 31, 2014 143,750 $27.00 CPM $3,162.50

Oct 22, 2014 – Dec 31, 2014 230,000

1,900,405Totals: $22.66 $40,276.83

$27.00 CPM $4,508.00

Needs Creative

Publisher description, often listing the content o�erings and audience it attracts.

PUBLISHER NAMEcomScore 50

Platforms: Desktop, Mobile, Tablet

Menu

Dashboard > Sellers > Publisher Name

PROPERTIES

3PACKAGES

35IMPRESSIONS

10.0 MAVERAGE MONTHLY

UNIQUES

75.0 M

CREATE PROPOSALSUMMARYINVENTORY LISTS

35 Results

1 2 View:Show: PACKAGES PROPERTIES

Avg. Daily Imps: 407Min Bid CPMs: $6.00 USDDates: Mar 21, 2015 to Open

Publisher Name Women 25 – 54US Desktop

+ ADD TO PROPOSAL

Avg. Daily Imps: 434,164Min Bid CPMs: $4.50 USDDates: Mar 11, 2015 to Open

Publisher Name Style ChannelUS Mobile

+ ADD TO PROPOSAL


Publisher Name Sports ChannelUS Mobile

+ ADD TO PROPOSAL


Publisher Name Tech ChannelUS Mobile

+ ADD TO PROPOSAL


Publisher Name Spirituality ChannelUS Mobile

+ ADD TO PROPOSAL

>50% OF US COMSCORE 100 WORK WITH RUBICON PROJECT 100K+ ADVERTISER

BRANDS


THE FUTURE IS MOBILE AN EXTENSIVE MOBILE MARKETPLACE

THE POWER OF LOCATION IN THE PRIVATE MARKETPLACE USE REAL-TIME LOCATION AND OFFLINE BEHAVIORAL DATA TO FIND THE BEST AUDIENCE FOR YOUR BRAND

With Rubicon Project, you can now find your mobile audiences with native and video buys in the private marketplace for buyers across 19,000 apps worldwide. We are bringing to market the most engaging, in-demand and diverse set of mobile ad experiences through the Orders platform, at scale.

Branding & Direct Response:

— Access to First-Party Persona Packages

— Activate Third-Party Data PMPs Built For Mobile

— Deliver Your Mobile Advertising Across Mobile Native Formats

— 60% of internet users purchase more frequently with mobile devices

— 6x more influence with pre- and in-store purchase intent

— Native and video ads perform 2 to 5 times better than mobile banners

— We make it easy for hundreds of programmatic buying platforms and tens of thousands of advertisers to reach 300 million unique mobile consumers at precise locations seamlessly, at scale, and 100% privacy compliant

— Rubicon Project powers location-based private marketplaces and auctions


Reach 600 million unique users across more than 1,000 publishers and 300,000 apps worldwide

— Auto Dealers

— Hotels and Airports

— Grocery and Pharmacy

— Tech/Telco

— Restaurants

— Brick and Mortar

adweek.com

MLB and the NHL are starting a six-year groundbreaking new partnership

In what is billed as a “groundbreaking new partner-ship,” MLB Advanced

LTE 100%


THE VIDEO PRIVATE MARKETPLACE POWERING THE VIDEO ORDERS MARKETPLACE

DISPLAY & HIGH-IMPACT PRIVATE MARKETPLACE ENGAGING THE CONSUMER AT SCALE

Rubicon Project offers premium publisher’s video inventory on Desktop, Mobile Web and Mobile App via private marketplaces for buyers across nearly 1,000 publishers and 300,000 apps worldwide. Together we are bringing to market the most engaging, in-demand and diverse set of video ad experiences through Orders at scale.

VIROOL EXCLUSIVE

NOW ON MOBILE

AVAILABLE INLINE VIDEO FORMAT


Video ads drive high engagement and captivate audiences with sight, sound and motion. Marketers utilize digital video to drive brand lift and favorability to online and mobile audiences. In addition, video ads on mobile evoke 6 times more engagement than static interstitials, driving higher value for consumers, brands and agencies.

— Access to Premium Publishers and apps not Available in Open Market

— Activate Exclusive Outstream Video Publishers

— Drive brand lift and favorability to online and mobile audiences

— Utilize digital video to drive brand lift and favorability to online and mobile audiences

— Digital video viewership reaches 80% of the internet population

— More daily time spent watching digital video than on social networks

With Rubicon Project, break through the clutter with high-impact rising star ad formats. Leverage high-impact units to drive brand interaction across premium publishers and maximize consumer experience at scale.

— Efficiency of automation with Billboard, Filmstrip, and Portrait ad units

— Transparent marketplace in a premium environment

— An extensive premium marketplace across comScore top 100 sites

— 4x more ad recall

— 3x more ad interaction

— 30% higher brand lift

8 | THE PLAYBOOK TO BUYING PREMIUM MEDIA RUBICONPROJECT.COM/CONTACT-US | 9

Lessons from Mediavest with Oleg Korenfeld, SVP, AdTech & Platforms

Data Talks the Talk and Walks the Walk with Mediavest’s Oleg KorenfeldData is a perennial topic at any event that brings marketers together to talk about digital advertising, and the 2015 Advertising Week was no exception. Rubicon Project caught up with Oleg Korenfeld, Senior Vice President of AdTech & Platforms at Mediavest USA, to discuss the state of data ownership today and how better control over it can lead to better media buying.

ADAM CHANDLER: What are the top trends that you’re seeing at Mediavest?

OLEG KORENFELD: Marketers are finally coming to grips with the fact that they need to fully manage and control their own data, rather than trusting others to do it for them.

Marketers have a few options to do that. For instance, they can implement their own data management platform (DMP), which will allow them to collect, manage and activate the full breadth of their data. Or they can do simple things, like realize they’re sitting on top of significant volumes of first -party data, which they can use for targeting, rather than purchasing a lot of expensive third-party data.

This is a growing trend I’m seeing: A lot of marketers and clients are starting to get more comfortable with the idea of data ownership.

AC: Let’s talk about your goals. What are you focused on in the coming months under the Mediavest umbrella?

OK: Actually, I’m focused on activating some of these concepts for our clients who are further along in the data comfort curve. These clients may already have a DMP in place, or are about to onboard one. They’re looking at their internal data – such as their CRM system or email lists – and realizing they can onboard it for activation purposes.

Mediavest is actively building a tech stack clients can use to activate their data and measure their success. So I’m focused very much on the activation of that concept.


AC: At what stage is the industry, in terms of clients using their own data to target consumers online? Is it still early days? Or are many marketers moving in that direction?

OK: In terms of marketers owning and activating their first-party data, we’re still very much in the early days. It’s true that marketers have been using data for a very long time, but the data has been third party, or managed by third parties. But with control comes efficiency, and when it comes to buying it efficiently, we’re still early in the process.

AC: What are guaranteed orders opportunities for publishers?

OK: Cost savings, and focusing the sales group on more strategic ways of presenting their products to buyers. As it stands, they spend way too much time chasing down junior buyers, so if part of the process can be templated and automated, they’ll have more time to think strategically.

AC: What are some of the specific behaviors that need to change within organizations in order for automated guaranteed to succeed?

OK: My team already bought into automated guaranteed, so we’re focused on getting the strategy and planning teams comfortable with it. My team is acting as internal sales people who must prove to the planning teams why this can be more effective. A success story with a willing team and client will help that process.

AC: Is automated guaranteed just a part of digital media planning? Where does this fit in?

OK: For me it solves the data fragmentation issue. It’s building the audience we really want, whether it’s the audience we own - and by ‘own’ I mean our clients, using their first-party data - or using second - or third party data. Once we’ve identified the audience we can go out and find all of the media and platforms where they’re located.

Additionally, if I want to understand how users are exposed to multiple messages, and how it affects their behavior. To do that, those messages need to speak the same language, and that language is technology, it’s the platform. If it’s all on the same platform, then we can get ROI, and measure it against the same set of audiences.

“Marketers are finally coming to grips with the fact that they need to fully manage and control their own data rather than trusting others to do it for them.”

AC: How will automated guaranteed address the mobile conundrum?

OK: I think it’s important to get a single view of unique consumers rather than map every mobile user on every single app that’s available. Marketers need a critical mass of media to deliver our messages, and if I can find enough apps with enough identifiers to tie it back to my ID, then I can tie it back to a cookie, which means I’m creating a pool of audiences I can engage. I can engage them in a mobile or desktop environment, and I can customize my messages to that environment. The strategy is more platform agnostic; I just want to find the scale to deliver my message.

AC: So it’s taking your advertising data, bringing it into a platform and then matching that data to wherever the consumer is, whether it’s in a mobile app, mobile web, desktop, video or other?

OK: We start with the client’s data, but the client will never have everything they need to know. For the most part, our clients don’t have device data; they have audience segments. However, they need to tie consumers across multiple devices before you can even talk about creating a segment list. There are tools and platforms available to help you build that, either deterministically or probabilistically, but you really need both because you’ll never achieve scale deterministically. In the end, you’ll have a pool of IDs, and each one of those IDs has a phone ID, cookies, maybe even a OTT ID associated with it. Now we can talk about how much inventory is available for one person, and can apply frequency caps across the campaign. If we can get a single view of the customer, then the automated guaranteed platform is very beneficial.

FOLLOW @OLEGKORENFELD FOLLOW @CHANDLERADAM


Lessons from DigitasLBi with Scott Marsden, SVP, Media

Working Smarter and Harder: An Interview with Scott Marsden, SVP, Media, DigitasLBiAutomation has revolutionized the digital media landscape. By connecting buyers and sellers in a single, real-time marketplace, automation has made media acquisition more direct and automated guaranteed has paved the way for a smoother workflow. As SVP of Media at DigitasLBi, Scott Marsden is a wizard with automated media plans. He serves as the media capability lead for New York, overseeing a team of more than 100 media specialists. Rubicon Project spoke with Scott at Advertising Week to get a sense of where Digitas is headed.

ADAM CHANDLER: What’s in it for the buyers and sellers who make the shift and adopt automated guaranteed?

SCOTT MARSDEN: Getting more time back in the day! Eliminating all of the manual tasks and spreadsheets gives everyone more time, so they can work on creating strategic value for our clients.

Beyond that, we need to create an operational shift. Everyone wants to consider himself or herself as the most strategic, thoughtful person in an agency, but the reality is there are some people who are better at managing the tactics and operations of the media buy, and some who excel more in the strategic connection to the consumer and the brand.

We’ve been training our teams in a singular fashion, but to progress them, we have to start celebrating that operational promotion is as valuable as a strategic promotion. And this is going to be both a challenge and opportunity for our industry.

RUBICONPROJECT.COM/CONTACT-US | 1514 | THE PLAYBOOK TO BUYING PREMIUM MEDIA

AC: What are some of the specific behaviors that need to change within organizations in order for automated guaranteed to succeed?

SM: I think it’s also about creating the proof in the pudding. In theory, automated guaranteed buy is great, but on the flipside, relationships still matter. We’re still going to negotiate over beer or coffee. We need to show the teams that they can still use the platform to create great and custom experiences for consumers.

We all understand the open exchanges and private marketplaces world, but now it’s time to take it to the next level. To do that, we need to prove that we can still create the same level of branding programs through this vessel.

AC: How will automated guaranteed improve the mobile conundrum?

SM: For me, mobile for mobile’s sake isn’t the right approach. Of course, sourcing all of your audiences in a single place is a smart thing, but the reality is, the creative experience or the brand experience isn’t necessarily compelling for our clients and prospects at the moment. We struggle with the little banner at the bottom, slow page loads, and videos that don’t see the light of day because consumers cancel the page.

At DigitasLBi, our focus is on designing an experience within mobile that delivers value, entertainment or utility, and I’m not convinced that can be done quite yet.

AC: So it’s taking your advertising data, bringing it into a platform and then matching that data to wherever the consumer is, whether it’s in a mobile app, mobile web, desktop, video or other?

SM: Automated guaranteed gives us the opportunity to enhance the data we already have, as well as the data that we don’t have. And being able to understand the consumer from a single point of view is incredibly valuable to us. I don’t want to look at them over the duration of the brand; I want to look at them over the duration of their relationship to the brand. I want to think of them through an acquisition, maintenance and lapsed CRM strategy, so that we can provide more consultative opportunities to our clients as they navigate the digital space.

“Automated guaranteed gives us the opportunity to enhance the data we already have, as well as the data that we don’t have.”

FOLLOW @SCOTTLMARSDEN FOLLOW @CHANDLERADAM

Orders for Media and App Publishers

OVERALL BENEFITS

1. Yield & ROI: Use audience and performance data to increase inventory value across all channels including mobile, video, native, high-impact and display.

2. Intelligence: A seamless way to use first-party data while ad server integrations assure less waste from over- or under-delivery and to improve effectiveness and performance.

3. Connections: Access a global landscape of trusted, high-quality buyers including brands, agencies, trading desks, and DSPs, for both private marketplace and guaranteed orders.

4. Efficiency: Assure the fastest and most effective discovery, negotiation and execution to reduce operational cost and increase time spent on more valuable activities.

OVERVIEW

In an increasingly complex and competitive advertising landscape, buyers are demanding more efficiency, intelligence and transparency in executing their campaigns to reach consumers. Rubicon Project’s Orders platform satisfies these buyer demands while providing sellers with a one-stop shop for advertising automation. Automation won’t only simplify your business, it will increase your intelligence, resulting in enhanced yield and insights that help you grow your business.

GUARANTEED ORDERS – BENEFITS

Automation for your direct sold deals.

— Connect: Increase opportunities for buyers to find your premium inventory — Audience: Package your audiences for best yield opportunities— Intelligence: Seamlessly use first-party data while ensuring accurate delivery — Sales Team: Leverage your current sales team and account resources— Efficiency: Tremendously reduce your execution time and effort

16 | THE PLAYBOOK TO BUYING PREMIUM MEDIA FOR SELLERS RUBICONPROJECT.COM/CONTACT-US | 17

PRIVATE MARKETPLACES – BENEFITS

Broadest reach for your packaged inventory.

— Connect: Enhanced buyer discovery improves your visibility — Activity: Use intuitive activity feeds and alerts to reduce email— Execution: Get streamlined with clear organization of deals and negotiation — Inventory: Spotlights feature your packages, based on calendar and activity trends

HOW

Rubicon Project’s market-leading Orders platform provides clients with unparalleled access to buyers, using automated platforms for campaigns beyond the open auction.

Rubicon Project’s pioneering technology created a new model for the advertising industry that processes trillions of transactions within milliseconds each month. Ad server integration allows negotiation to proceed only when inventory is available and, when approved, the campaign will be inserted directly into your ad server!

“Orders has made general access to premium inventory by the media teams truly seamless and a regular part of their activities.”

— NICK ILLOBRE, ASSOCIATE DIRECTOR, MEDIA CAPABILITIES, MERKLE

“Orders allowed me to execute a pan- Euro campaign that historically would have taken weeks, in a matter of days.”

— DANNY HOPWOOD, HEAD OF PLATFORM EMEA, VIVAKI

STRATEGIES

Audience and Content Packaging

No one knows your audience and content like you do. The Orders platform gives you a place to show the value you have to offer. Our private marketplace solution makes it easy for you to create a storefront, showcase your audience, package unique inventory for discovery, negotiate deals and fully execute campaigns. And all of this is immediately available to hundreds of buyers, which provides you more opportunities to close a deal.

Guaranteed Orders

Guaranteed Orders is an end-to-end solution for the negotiation and execution of reserved digital media buys; connecting buyers directly to sellers—from ad server to ad server. This connection enables a bi-directional digital RFP process and eliminates many of the manual, labor-intensive tasks historically required to get a media buy live. The streamlined negotiation workflow gets directly sold campaigns planned and launched in a fraction of the time it takes to launch a plan using a more traditional workflow, freeing up key resources to focus on high ROI activities.

Data & Intelligence

Automation isn’t only efficient, it’s intelligent. Sellers can use data across automated channels to inform live campaigns or to create the most useful packages for buyers. Combining discovery data to see what buyers are looking for, performance data to inform the most strategic packages, and your proprietary first-party user data will ensure enhanced yields and improved sell-through rates.

18 | THE PLAYBOOK TO BUYING PREMIUM MEDIA FOR SELLERS RUBICONPROJECT.COM/CONTACT-US | 19

Mobile

— Discover traditional agencies transacting mobile campaigns, as well as hundreds of mobile-first buyers.

— Offer high performing mobile native and video ads to the broadest audience of buyers

— Consolidate available inventory where a large number of smaller buys can bring you closer to enhanced sell-through without added overhead

— Allow buyers to use your inventory as part of location-based campaigns

Video

— InLine outstream video enables sellers to convert text-based mobile web pages into video inventory, solving the scarcity problem and meeting buyers’ demand for impressions suited to high-impact video creative

— Advertisers from around the world buy mobile and desktop interstitials on our network

— Enhance your mobile and desktop audience monetization across our global marketplace of more than 200 mobile buying platforms serving tens of thousands of advertisers

— Monetize your mobile app with short, opt-in branded videos that are relevant to your users. Link the completion of those videos to increased or continued engagement in your own app, whether that be virtual currencies, “points,” access to additional content, or more

Display

— Exploit the maximum value of current inventory

— Leverage smarter information for better deal making

— Drive new business by showcasing the successes of existing campaigns

Native, High Impact and Custom Units

— Repurpose traditional display placements into high-yield, high-performing units

— Improve performance for your buyers without adding cost to your operation

— Bring automation and efficiency to the highest value inventory, while keeping operational costs low

HOW TO GET STARTED GETTING STARTED IS AS EASY AS FOUR SIMPLE STEPS

Step 1: Create Storefronts & Packages

The easy-to-use Orders UI provides publishers with high visibility to buyers and a way to showcase unique audiences, formats, and inventory.

Publisher description, often listing the content o�erings and audience it attracts.

PUBLISHER NAMEcomScore 50

Platforms: Desktop, Mobile, Tablet

Menu

Dashboard > Sellers > Publisher Name

PROPERTIES

3PACKAGES

35IMPRESSIONS

10.0 MAVERAGE MONTHLY

UNIQUES

75.0 M

CREATE PROPOSALSUMMARYINVENTORY LISTS

35 Results

1 2 View:Show: PACKAGES PROPERTIES

Avg. Daily Imps: 407Min Bid CPMs: $6.00 USDDates: Mar 21, 2015 to Open

Publisher Name Women 25 – 54US Desktop

+ ADD TO PROPOSAL


Publisher Name Style ChannelUS Mobile

+ ADD TO PROPOSAL


Publisher Name Sports ChannelUS Mobile

+ ADD TO PROPOSAL


Publisher Name Tech ChannelUS Mobile

+ ADD TO PROPOSAL


Publisher Name Spirituality ChannelUS Mobile

+ ADD TO PROPOSAL

Step 2: Negotiate and Accept Deals

As a seller, you can share your Vanity URL with buyers so they can easily find you within the Guaranteed Orders platform. Once terms are agreed upon, deals are accepted and transacted within the Guaranteed Orders interface.

ALERTS

Publisher Name has posted a new message under the order “Pub 8: Q4 Run of Summer 2015” 4 hrs ago

11 hrs ago

2 days ago

Publisher Name An RFP was sent to Pub CC, and you are now waiting for a response.

Publisher Name has posted a new message under the order “Pub 8: Q4 Run of Summer 2015”

SOLUTIONS HERE’S WHAT’S UNIQUE:

RUBICONPROJECT.COM/CONTACT-US | 2120 | THE PLAYBOOK TO BUYING PREMIUM MEDIA FOR SELLERS

Step 3: Manage Deals

Sellers see a summary of active and approved deals, deals in negotiation, and deals that have been declined, making it easy to manage all your deals.

Step 4: Optimize with Data & Insights

Use up-to-date performance metrics to access rich insights into demand. Discover how advertisers value your inventory, then make informed decisions about how to improve yield and optimize how you sell for greater returns.

Menu

Dashboard > Deals

SEARCH PACKAGE APPROVED LIVE STOPPED DECLINED ARCHIVED

BUYER PACKAGE DEAL NAME ACCESS MIN BID (USD)

Showing 0 Deals Search by Name or Deal Token (ID) SEARCH

Site 1Zone 1, Zone 2, Zone 3, Zone 4, Zone 5Medium Rectangle / 300x250

SitesZonesSizes

Site 1: 300x250 US $0.74 US $0.24 3,456,153 US $200.85 - US $403.70 Standard

Export to CSV

Show All

0-50

50

0.2

EST. REVENUE GAIN CHART

0.3 0.5 0.7 0.8 1 1.2 1.4 1.6

CPM: 0.5Est. Revenue Gain: 21.6%

Show All

00

100

50

0.2

FILL RATE CHART

0.3 0.5 0.7 0.8 1 1.2 1.4 1.6

CPM: 0.5Fill Rate: 28.09

Show All

00

1,000,000

500,000

0.2

BID DISTRIBUTION CHART

0.3 0.5 0.7 0.8 1 1.2 1.4 1.6

CPM: 0.5Bid Volume: 478,095

Show All

00

4

2

0.2

EFFECTIVE CPM CHART

0.3 0.5 0.7 0.8 1 1.2 1.4 1.6

Show All

Floor CPM: 0.5E�ective CPM: 1.38

0

SOURCES: EMARKETER 2015, SMART INSIGHTS 2015, IAB VIDEO & MOBILE STUDIES 2015, BIONIC, & RUBICON PROJECT PROPRIETARY INTERNAL DATA

Find out more about Rubicon Project and the Orders platform at RubiconProject.com.

Our accounts and services teams are in place across the globe to help you grow your business, whether that’s helping with set-up and optimization or connecting you with buyers in your local market.

Reach out to the team at rubiconproject.com/contact-us.

22 | THE PLAYBOOK TO BUYING PREMIUM MEDIA FOR BUYERS

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The Playbook to Buying Premium Media - Rubicon Projectgo.rubiconproject.com/rs/958-XBX-033/images/GO Playbook Q4 2015 FINAL.pdfThe Playbook to Buying Premium Media How to Use Guaranteed

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