The pitch pp

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Who are we?O An advertising company O Specialises in helping new companies O Advertise products in a unique wayO Founded in DecemberO Creative director: Georgia RTO Art director: Matt HolleyO Cinematographer: Josh BrownO Sales Director: Lily Curtis

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Hydra/Ĵeto

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Existing Products

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Statistics

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Eff

ect

iveness

Brands

Target Audience

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Jeto

O Ĵeto- Means release in Esperanto.O Links to the idea of ‘releasing your

inner champion’ (Our products slogan)

O Our slogan helps to relate the product to our target audience.

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O The water will be sourced from the rivers of Monte Titano (a mountain of the Apennines and the highest peak in San Marino- Esperanto speaking)

San Marino river

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Final Logo/ Slogan

• Red/Blue colour theme: blue links to water. Red is a good contrasting colour. Both are bold, energetic and bright colours.

• The font used is simple but effective as it allows the audience to read it clearly.

• The logo features a cartoon of a sportsman/athlete and this links back to our target audience of sports enthusiasts.

• The slogan relates to not only the meaning of the product name but also to our target audience.

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Adverts

(Print Advert):

(bus advert):

(website banner):

(tube/train advert):

(TV Advert)

Marketing Campaign

O Free water at smaller sporting events then

O Tour De France O Rugby World cupO London MarathonO Olympics/ Paralympics

Print adverts in the underground- spread awarenessMagazine adverts- men’s health etc

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£££G/L