The pitch

The Pitch

By Victoria Moult

Who its aimed at/Genre

The magazine will be a hip hop magazine aimed at young adults aged between 16 – 18 with the average reader being 17 years old.The magazine will be a print based magazine which will be available to be bought in shops all over the uk. Due to our generation using the internet to buy music and rather than CD’s we use our phones or music devices to listen to music. An electronic copy of the magazine will also be able to be bought on the newsstand in the Itunes store which will make it appeal to not only the target audience but a much wider audience to as it will be purchasable to those who cant access it at stores. This will enable issues to be re read anywhere the individual will go. The magazine will also have a Facebook page, Twitter feed and Instagram page this will be great advertisement and will appeal and engage the target audience.

KEY STATITISTICS:The average age of the readers will be: 17 with the female audience being 77.27% and the male audience: 22.73%. The readers are interested in a hip hop genre. The average readers are 55% working full time 45% part time and 79% are students. The reader would be of any race as the magazine has no prejudice and our society is multicultural.The reader likes to download music using sites such as iTunes, and listens to music for over 9 hours a week therefore they are interested in the magazine to know about upcoming music, tour dates and what’s ranked in the charts. The average reader is a C1 Earner and has an average income of 20,000. Therefore they would be able to purchase the magazine and it would be within price range without affecting their bank account.

Reader profile

Cost and Publication patternThe publication pattern will be monthly therefore the magazine will be of a long length in order for the reader to be content to last a month until the next issue. Also the magazine will have to be of good quality so that the target audience will keep buying it every month as one bad issue could drop sales permanently.Using the audience research again the evidence from the target audience shows they would spend £1.55-£2.00 on a magazine therefore the cover price of the magazine will be £2.00. This price was chosen because it is cheap enough for the target audience to buy it and the price is just the right amount in order to make a profit and not break even. The price is different to other music magazine that have a more expensive price so this suggests why the sales of music magazines have decreased.

Style and coverage of the magazine

The magazine will cover the latest trends of the hip-hop music genre such as: the newest/upcoming artists, the upcoming songs and albums of known artists, reviews of what was the best of the month and upcoming music the reader should listen to and what to avoid. It will cover these areas by interviews with upcoming artists/ already known artists. It will also feature articles of album/songs, reviews on songs/ albums, it will also have an article on the top 40 music of the month. Furthermore it will have detachable posters for the younger generation to take out and use or just to look at, we will also have mini competition and giveaways to the first 100 people to promote upcoming artists. The magazine will have an equal amount of pictures and text to appeal to the target audience with the pictures and texts equally spread out i.e. not cramped into one small page. The photos will compliment the text and engage the reader and the colours used will be bold, attractive and eye catching to make the page interesting and engaging for the target audience.

The TitleSelling lines on the cover will be – The latest music here.This is possible titles of the magazine I will make, I think I am going to go with the title sound.

Possible magazine

titles

Soundisound

Blaze

high

chancebelieve

hits

Mission statementSound is a music magazine that reveals all of the most up to date information on current and upcoming hip-hop music, we include the newest artists that matter and a mixture of artists already out there which reaches out to our younger readers. Every issue features exclusive interviews of the biggest music or artists of the month before it is revealed elsewhere and articles on everything our readers will need to know in order to stay on top of their interest. It also features our own Top 40 ranking the best music of the month so it will appeal to our audiences needs. Our critical summary on upcoming music at the end of every issue will let our readers know what to listen to and enjoy and what to avoid.

Sketches of front coverstitle

competition

datelineselling line

Main heading

websitebarco

de

Cover lines

Main heading 2

Main image

dateline

title

Features inside magazine

Free posters inside

selling line

website

Cover lines

Secondary image

Main image

Main heading

Main heading 2

barcode

These are some sketches I did of the front cover, to see which design/ arrangement of the magazine will be most suited to the target audience. The second cover will be the cover of the magazine as it has more going on, secondary images and looks more like a cover of hip hop magazine.

Sketches of contents pagesTitle of magazine contents

Month/issue number

features

regulars

images

images

1.2.3.4.5.6.

1.2.3.4.5.6.

Month/issue number

Title of magazine contents

images

features regulars

images

These are mock ups of content pages when the magazine is getting made the layout will be similar to the first design and its unique compared to other magazines of the same genre.

Sketches of double page spreads

Pull quote

images

Small images

text

text

text

images

title

title

Pull quote

imagesimages

text

Pull quote

text

text

Small images

Flatplanimages

advertisement

text

posters

Front cover1 2 3

Contents page

Contents page

42

Of artist

5

Double page spread

6 7

article

8 9

article

article

10

11

Double page spread

12

13 14

15

Of artists

article

1716

Double page spread

18 19

article

11

20

article

21

Double page spread

22

23 24

Of artist

25

Double page spread

2726

article

28 29

Double page spread

30 31 32 33

Of a band

Double page spread

34

35 11

36

article

37

article

38

Back cover cover

Example of cover linesBuzzwords: exclusive and free Cover lines examples: 1. Top greatest songs of this month.2. This months newest artist reveals all.3. Free posters inside.4. Exclusive Leeds Fest 2015 line up inside.5. ‘artist name’ gives details on upcoming

album.6. Interview with U.S. biggest star Jason

derulo.The cover lines that will be used on the cover will be 1.,3.,4.,6.,

Copy

The double page spread will be an article on the new upcoming artist Emily Brown it will feature a photo-shoot and an exclusive interview about who she is and how she was discovered. It will also contain information about her songs what they mean to her and new her new album.