The Pitch PRESENTED BY CANESHA APPLETON, FOUNDER AND CEO General Assembly Tech Intensive January 2016 - Sydney
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The PitchPRESENTED BY CANESHA APPLETON, FOUNDER AND CEO
General Assembly Tech Intensive January 2016 - Sydney
The Problem
• Exhibitors spend massive
amounts of money on trade
shows but fail to build booths
that generate enough return on
their investment.
General Assembly Tech Intensive January 2016 - Sydney
The Users
• Exhibitors
• Convention Planners*
• Ad / Marketing Agencies
• Exhibit Houses*
*Possible partnerships
General Assembly Tech Intensive January 2016 - Sydney
• Booth building optimization program
• See how your visitors will navigate through your booth before spending the money
on the final build
• Years of expert trade show knowledge
• Make informed changes after a Walk Through one on one consultation
The Solution – Walk Through and Me
General Assembly Tech Intensive January 2016 - Sydney
The Product – The Experience* (MVP)
* https://youtu.be/Xih58xQo1x4
General Assembly Tech Intensive January 2016 - Sydney
The Market
Average show cost for medium sized show with 20 x 20 booth or larger: $20,000
Walk Through Profit: $1,000(per booth)
Number of Booths per show (15): $15,000
Profit Per Walk Through Consultant
Shows per year 12: $180,000
General Assembly Tech Intensive January 2016 - Sydney
The Ask
• $250,000 for 15% of the business
• Tech maintenance
• Advertising
• Free Trials
• Show Sponsorships / Exhibiting
• Speaking opportunities
• Consultant training The price for Walk Through, the experience, will be 5% of booth cost, including the cost of the booth space and furniture, with a minimum fee of $399.
General Assembly Tech Intensive January 2016 - Sydney
The Bonus – The App*
*One time cost of .99 cents per download
General Assembly Tech Intensive January 2016 - Sydney
Questions?
General Assembly Tech Intensive January 2016 - Sydney
Thank You.
General Assembly Tech Intensive January 2016 - Sydney
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