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The physical digital future, razorfish & auspost at adtech sydney 2013
May 12, 2015
Covering: Physical Digital, Phygital, The Internet of Things.
This presentation explores the transformational journey Australia Post is undertaking as it bridges digital technology into the country’s biggest physical network.
Exploring the emerging ‘grey’ space that exists between online and offline business activity, it discusses the strategic approaches, learning and initiatives within this program of work and our perspective on this emerging physical digital future.
Content:
How to effectively bring digital into physical product networks
Strategies for future business based on physical digital interaction
Insights into what tomorrow’s network will look like
This presentation explores the transformational journey Australia Post is undertaking as it bridges digital technology into the country’s biggest physical network.
Exploring the emerging ‘grey’ space that exists between online and offline business activity, it discusses the strategic approaches, learning and initiatives within this program of work and our perspective on this emerging physical digital future.
Content:
How to effectively bring digital into physical product networks
Strategies for future business based on physical digital interaction
Insights into what tomorrow’s network will look like
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Transcript
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Hello
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THE DIGITAL PHYSICAL FUTUREAD:TECH 2013 Presentation by Ben Hourahine & Karen Davies
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CONNECTING DIGITAL & PHYSICAL REALITIES
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DIGITAL PHYSICAL
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8.7 BILLION CONNECTED DEVICES IN 2012 Source: Cisco’s IBSG group / Forbes
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ONLY 1% OF PHYSICIAL OBJECTS THAT CAN BE CONNECTED ARE
Source: Cisco’s IBSG group / Forbes
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Today
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STRATEGIESLEARNING INTIATIVES
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Our Future Ready business renewal program involves adapting our products and services, in fact our whole business model, in response to this trend.
Australia Post is finding opportunities to better connect people, in both the physical and the digital world.
Australia Post Managing Director & CEO, Ahmed FahourAustralia Post Annual Report 2012.
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The Challenge
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THE BIGGEST PHYSICAL NETWORK IN AUSTRALIA
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5 BILLION+ DELIVERIES33,031 EMPLOYEES 15,995 POST BOXES10,380 TRUCKS, VANS AND MOTORBIKES2,560 REGIONAL AND REMOTE OUTLETS1,868 METROPOLITAN RETAIL OUTLETS 498 PROCESSING CENTRES 23 BUSINESS HUBS4 GATEWAY FACILITIES
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A LONG JOURNEY
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WHAT WE’VE DONE TO DATE
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TODAY’S TAKE AWAY.
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Five key Strategies
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Use online to boost your offline brand
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Use physical assetsto drive brand online
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Create digital versions of physical products
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DIGITAL MAILBOX VIDEOhttps://www.youtube.com/watch?v=gj_pdVeg8Pg
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Turn digital goods into physical objects
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SOCIAL MEMORIES VIDEOhttps://www.youtube.com/watch?v=5vkQGSOsZRc
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Meet digital demand with physical solutions
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DELIVERY CHOICES VIDEOhttps://www.youtube.com/watch?v=MRPuC7HPbl4
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PARCEL LOCKERS VIDEOhttps://www.youtube.com/watch?v=SSYm-X0xEMM
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Wrap up
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HOW CAN YOU OR YOUR CLIENT?
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Use online to boost your offline brandUse physical assets to drive brand onlineCreate digital versions of physical products Turn digital goods into physical objectsMeet digital demand with physical solutions
© 2012 Razorfish
Thanks
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QUESTIONS
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