The peru cocoa alliance (pca)

The Peru Cocoa Alliance (PCA) : 28,000 ha of Fine and Flavor Cocoa under

Agroforestry Systems Experience’s A contribution for a bio diverse and carbon positive agriculture with

former illegal coca growers in San Martín, Huánuco and Ucayali in Peruvian Amazonia

Global Landscape Forum | Paris Palais du Congress, 5-6 December 2015

The problem and the challenge

• 3,2 million hectares deforested and degraded in San Martin, Huánuco and Ucayali regions.

• At least 180,000 small producers live there.

• They need a business model to overcame poverty and simultaneously restore landscape…

PCA Agroforestry System Business Model´s Principles• Market concept: “market niche” = differentiation by cocoa

unique flavors, “market driven” = direct contact with chocolate makers.

• Biodiversity as competitive advantage: 7 varietal species of fine flavor cocoa in PCA model.

• Productivity model: combine “sexual intercomptibility” among varietal species of fine flavor cocoa to reach high yields.

• “Climate model”:restoring the landscape incorporating timber species as a source of long term income and CO2 secuestration.

• Associativity with private partnership: to reduce transactions costs and to take advantage from the “private know how”.

Trinitario hybrid cocoa selected by the Peru Cocoa Alliance for its arrangements.

The Alliance has selected seven trinitario clones that comply with the fine flavor characteristics:

1. ICS12. ICS63. ICS394. ICS955. TSH5656. UF 6677. IMC 67

ICS 95 ICS 39 ICS 1 ICS 6 TSH 565 CCN 510

500

1000

1500

2000

2500

3000

3500

4000

2045

3461

1956

2816 2903 2812

Source: García Carrión (2012), “Catálogo de Cultivares de Cacao del Perú,” published by MINAGRI and DEVIDA.

Fine Flavor Cocoa Yield Potential (kg/ha, dry bean)

Peru Cocoa Alliance's Achievements: Oct. 2015

Georeference and trazability: each hectare with fine and flavor cocoa under agro forestry system and grafted is geo referenced and include in M&E System.

The Alliance's Agroforestry System

Rol and Impact of the forestry species

Forecast : Alliance Fine Flavor sustainable and traceable cocoa production estimates from 2016 to 2020

Lesson from the Alliance experience

• It is possible to incorporate massively small producers living in deforested and degraded areas into a technical, commercial, biodiverse y carbon positive solid business model.

• However , it is necessary to expand the strategic partnership between associated small farmer and private sector like chocolate makers, forest species processing companies, investment funds,etc, using anchor firms, “farming management companies”, cooperatives, as aggregators and facilitators of these long term relationships.

• Titling is a key enabler condition for private sector and small producers strategic partnership. Only 24% of our farmers has land title.

ICS 39, after 18 months of grafting

TSH 565, ICS 39, after 18 months of grafting

Thanks !!!

The Peru Cocoa Alliance (PCA) : 28,000 ha of Fine and Flavor Cocoa under

Agroforestry Systems Experience’s A contribution for a bio diverse and carbon positive agriculture with

former illegal coca growers in San Martín, Huánuco and Ucayali in Peruvian Amazonia

Global Landscape Forum | Paris Palais du Congress, 5-6 December 2015