1 The performance driven Enterprise: Emerging trends in Enterprise BI Platforms Yiannis Raptis BI Sales Executive GCMM cluster & Adriatics November 10th, 2011 Sheraton Sofia Balkan Hotel Sofia
1
The performance driven Enterprise:
Emerging trends in Enterprise BI Platforms
Yiannis Raptis BI Sales Executive GCMM cluster & Adriatics
November 10th, 2011
Sheraton Sofia Balkan Hotel
Sofia
2 2 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
The following is intended to outline our general product
direction. It is intended for information purposes only, and may
not be incorporated into any contract. It is not a commitment to
deliver any material, code, or functionality, and should not be
relied upon in making purchasing decisions. The development,
release, and timing of any features or functionality described
for Oracle’s products remains at the sole discretion of Oracle.
3
The Race to Gain Insight
25% 26%
28%
50%
2007
2008
2009
2014?
3 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
4
Business Analytics Span Multiple Disciplines
Source: IDC Business Analytics Taxonomy IDC, 2011
Financial Performance &
Strategy Management
Supply Chain
Analytic Applications
Production Planning
Analytic Applications
CRM
Analytic Applications
Services Operations
Analytic Applications
Workforce Analytic
Applications
Query, Reporting and
Analysis Tools
Advanced Analytics Tools Content Analysis Tools Spatial Information
Analytics Tools
Data Warehouse
Management
Data Warehouse
Generation
4 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
5
Agenda
LEVERAGE INFORMATION AS AN ASSET
DELIVERED AS A REAL-TIME SERVICE
MANAGED AS A MISSION CRITICAL ENVIRONMENT
THAT CAN INCREMENTALLY BE ACHIEVED
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6
What’s Your Analytics Ambition Level?
Level of Ambition
Added
Value TRANSFORMATIONAL Enabling new things
EFFECTIVENESS Doing the right things
EFFICIENCY Doing current things right
6 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
7
What’s Your Analytics Ambition Level?
Level of Ambition
Added
Value
EFFICIENCY Doing current things right
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8
Access All Your Enterprise Data Sources Common Enterprise Information Model
Data Warehouse Oracle, PeopleSoft, JD Edwards, Seibel Hyperion, SAP, other
XML Files
Business Process
OLAP Cubes
Unstructured Data
MODEL ONCE,
DEPLOY ANYWHERE
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9
Enable Self Service Business Intelligence
Easy Report Authoring
― Semantic model
― Wizards & templates
Rich End User Control
of Dashboard Views
― Prompts, filters, radio
buttons, sliders
― Master detail linking
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10
Use the Right Visualization for Your Message
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11
Use Analytics to Power Intelligent Business Processes
3 How to Optimize Across Alternatives?
1 What Happened
2 Why Did It Happen?
4 What Does What?
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According to 2011 Wisdom of the Crowds Business Intelligence Market Study™ issued by Dresner Advisory Services, LLC:
74% of responders rated integration of analytics with operational processes as critical or very important
12
Oracle Business Intelligence Mobile
An option / feature of Oracle BI 11g
Enables iPads and iPhones to
become another 1st class BI channel
Delivers mobile BI instantly,
leveraging existing BI Foundation
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13
14
Share Insights and Collaborate
Third Party
Repositories CRM ERP Legacy Apps BI
Data
Sources
Enterprise Portals Composite Apps Team Spaces Dashboards
ENTERPRISE PORTAL PLATFORM
Recent
Activities
Conferencing
Messaging
Discussions
RSS
Blogs
Linking
Presence Tagging
Social
Networking
14 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
15
What’s your Analytics ambition level?
Level of Ambition
Added
Value
EFFECTIVENESS Doing the right things
EFFICIENCY Doing current things right
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16
Learn From Real World Implementations Best Practice Analytic Applications
ETL
Oracle BI Applications Warehouse
Siebel
Oracle EBS
PSFT
JDE Syndicated
Universal
SAP
Financials
Human Resources
Procurement
& Spend
Supply Chain & Order Management
Projects
Sales
Service &
Contact Center
Marketing
Price
BI APPLICATIONS
• Embedded best practice calculations
• Metrics & KPIs
• Dashboards, reports & alerts by business function and role
• Pre-built data integration from multiple sources
• Spot opportunities for improving current processes
• Maintain consistent view of your business as your
application strategy evolves
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17
Analyze the Future Model, Forecast, & Discover
Visually explore
and discover
Model scenarios
Forecast and plan
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18
What’s your Analytics ambition level?
Level of Ambition
Added
Value TRANSFORMATIONAL Enabling new things
EFFECTIVENESS Doing the right things
EFFICIENCY Doing current things right
18 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
19
Predictive Analytics Enable New Opportunities
Current
Data
Volumes
Historic Time
Patterns
& Trends
Segmentation
Profiling
Predictive
Models
Continuous
Learning
Real Time Decision
Management
Store
eCommerce
Call
Center
More Profitable Customer Interactions
19 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
20
Business Transformation Requires Alignment Link Strategy to Execution
Set strategy …aligned with
plans & budgets
…and operational
metrics
…to achieve
results
20 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
21
Agenda
LEVERAGE INFORMATION AS AN ASSET
DELIVERED AS A REAL-TIME SERVICE
MANAGED AS A MISSION CRITICAL ENVIRONMENT
THIS CAN INCREMENTALLY BE ACHIEVED
21 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
22
Introducing Oracle Exalytics BI Machine “Speed of Thought” Enterprise Business Intelligence Delivery Platform
In-Memory Analytics Software
Memory Optimized Essbase
TimesTen in-memory database
with columnar compression
Adaptive In-Memory Cache
1 TB RAM
4 Intel E7-4870, 40 cores total
40 Gbps Infiniband networking
In-Memory Analytics Hardware
Optimized Oracle Business Intelligence Foundation Suite
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• First engineered system to combine: proven in-memory technology, advanced analytics, unconstrained data visualization
• Accelerated Planning, Profitability Analysis & BI Applications – More scenario iterations completed faster
– Greater levels of analysis detail for better planning
– Analyze larger and more complex models faster
– Speed of thought LOB analyses
23
Evolution to Oracle’s Engineered Systems Strategy
Data Warehousing
and Database
Consolidation
Cloud Computing
and Application
Consolidation
Business
Intelligence
and
EPM Applications
23 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
24
Real Time Analytics Demands High Performance Data Integration
EMP EMP
Heterogeneous
Sources
EMP EMP
SOURCE 1
SOURCE 2
EMP DEPT
ODI
FACT
DIM
DIM DIM
DIM
Data Movement
Transformation Integration
ODS Schema DW Schema
GoldenGate
24 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
25
Agenda
LEVERAGE INFORMATION AS AN ASSET
DELIVERED AS A REAL-TIME SERVICE
MANAGED AS A MISSION CRITICAL ENVIRONMENT
THIS CAN INCREMENTALLY BE ACHIEVED
25 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
26
Reduce TCO With Industry Standard Middleware
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27
Deploy According to Your Needs BI as a Service to the Business
PUBLIC CLOUD
PRIVATE
CLOUD
ON PREMISE
HYBRID
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• Operationally significant BI • Fed from every system
• Feeding every system
• Supports enterprise scale BI • Scales on demand
• Robust component of infrastructure
• Fully manageable
• Delivered with Exadata + Exalytics
ERP CRM
SCM Operations
Suppliers Partners
BI
28
Agenda
LEVERAGE INFORMATION AS AN ASSET
DELIVERED AS A REAL-TIME SERVICE
MANAGED AS A MISSION CRITICAL ENVIRONMENT
THIS CAN INCREMENTALLY BE ACHIEVED
28 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
29
Building Your Own Analytics Roadmap Start Anywhere, Modular Deployment
Operational
Reporting
Interactive
Dashboards
Predictive
Analytics
Scenario
Analysis
Strategic
Scorecards
Process
Integration
29 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
30
Business Analytics From Storage To Scorecard
Oracle Hyperion Performance Management Applications
Oracle Business Intelligence Applications
Oracle Business Intelligence Foundation
Oracle Data Integrator
Oracle Golden Gate
Oracle Exadata
Oracle Data Mining
Oracle OLAP
Oracle Partitioning
30 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
31
Oracle Positioned in Leaders Quadrants
The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of
how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users
to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or
implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
These Magic Quadrant graphics were published by Gartner, Inc. as part of larger research notes and should be evaluated in the context of the entire reports. The Gartner reports are available upon request from Oracle.
Sources: Gartner, Inc., “Magic Quadrant for Business Intelligence Platforms, 2011” by Rita L. Sallam, Bill Hostmann, James Richardson, John Hagerty. 27 January 2011
Gartner, Inc., “Magic Quadrant for CPM Suites, 2011 “ by Neil Chandler, John E. Van Decker, 8 March 2011
Gartner, Inc., “Magic Quadrant for Data Warehouse Database Management Systems, 2011” by Donald Feinberg, Mark A. Beyer, 28 January 2011
Magic Quadrant for Business Intelligence
Platforms, 2011
Magic Quadrant for CPM Suites, 2011
Magic Quadrant for Data Warehouse Database
Management Systems, 2011
31 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
32
Oracle Business Intelligence Customers Business Analytic Tools and Applications – Select References
Insurance / Health Life Sciences Aero / Industrial
Communications
Travel & Transport
Public Sector High Tech Finance / Banking Consumer Goods
Retail
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33
Q&A
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35