The perfect web project - (does it exist?) Fröjd is a web agency with technical core located in the heart of Stockholm, Sweden. Our clients have different needs, demands and possibilities and we help them to reach their full potential by using the right processes, methods and mindset. This presentation was held at a breakfast seminar at Fröjd in June 2014. Enjoy! www.frojd.se @FrojdAgency
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The perfect web project - (does it exist?)Fröjd is a web agency with technical core located in the heart of Stockholm, Sweden. Our clients have different needs, demands and possibilities and we help them to reach their full potential by using the right processes, methods and mindset. This presentation was held at a breakfast seminar at Fröjd in June 2014. Enjoy!
Ad-agency-wayConcept is king (some one else will produce it...)
Client sign-off is extremely important (heritage from print era)Everything needs to be designed and approvedWe present layouts in printed form (even website design)
IT-departmentSystem integrations rulesBack-end is more important than front-end & UXInternal systems and platforms set the agenda Design is about “coloring” what is already decidedWaterfall-processes makes sure decisions are made