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THE PERFECT STORE GETTING USERS TO SPEND TIME AND MONEY IN YOUR STORE
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THE PERFECT STORE

GETTING USERS TO SPEND TIME AND MONEY IN YOUR STORE

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ABOUT ME - YANIV NIZAN GAME GEEK TURNED ENTREPRENEUR

#1 in Digger

Addicted to Civilization

15 Years Later

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ABOUT ME - YANIV NIZAN ENGAGEMENT, RETENTION, MONETIZATION

eyeview - Monetize videos

INTENTclick - Blog Monetization

SOOMLA - Game Monetization

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ABOUT SOOMLA

•Create Beautiful Stores

•Templates and Wizard

•iOS, Android, Unity, Cocos2d-x

•Optimize Revenue

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PERFECT STORES

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PERFECT STORES

WHAT DOES IT MEAN?•Core part of the game

•Keep users engaged for long periods

•Give users reasons to come back

•MAKING MONEY

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EVERY DAY SHOPPING

•Complete the story •Affordable •Enhance game play •Immediate ROI

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STORE LOCATION

•Every Level/Session •On Winning Events •One Step Away

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SELLING VALUE

•Visualize Attributes

•Easy Comparison

•Many Combinations

•"Are you Sure?"

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MYSTERY

•Unlocking Items

•Silhouettes

•Surprise Box

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KEEP IT FRESH

•Levels & Upgrades

•Seasonal items

•Limited editions

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WAITING MECHANICS

•Fuel, Energy, ...

•Time to replenish

•Waiting in the store

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SUMMARY

• Every Day Goods

• Store Location

• Selling Value

• Mystery

• Keeping it Fresh

• Waiting Mechanics

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THANK YOU

www.soom.la blog.soom.la