The Perfect Pitch - Raising Capital for Your Startup

Anatomy of the Pitch

•  It’s a conversation •  Short and sweet •  Audience specific •  Solve a clear pain point in the marketplace

and led by dynamic leaders

Who’s in the Batters Box ?

•  Friends & Family •  Crowdfunding •  Angels •  Venture Capitalists •  Private Equity

The Strike Zone

Why Investors Invest:

– They invest in your space – Convinced of opportunity & timing – Your Team can pull it off (done it before)

– A clear path of execution (see their return)

Who’s On Deck

•  Tell the story •  Clear •  Compelling •  Inspire •  Motivate action

Be CLEAR

•  Captivate •  Language & Leadership •  Energy & Execution •  Authenticity & Trust •  Relevance

Be Compelling

•  Your Team – Matters the Most

•  Your deck – Sells the concept – Confirms your commitment – Shows Clarity of thought –  Introduces your brand

•  Your Idea –  Important but not as much as you think

Own the Frame – Win the Game

•  The most skilled communicator presents •  Rehearse

– Pitchers & Catchers communicate •  Analyze your target

– Top Pitchers know what the Hitter wants to see

The Batting Order Cover Slide Elevator Pitch Slide Team (If not notable, place after “Your Solution” to show who built it and why)

Board Members, Advisers & Future Hires Market Opportunity: Define Market, Size & Target Client - Size does matter. Market Problem Your Solution (1-2 slides)

Traction & Awards - Who are you & why you’ll kick everyone’s butt? Secret Sauce aka Competitive Advantages (Optional, slides 5 & 6) Competitive Landscape Business Model: Key Revenue Streams & Customer Acquisition Marketing Approach, Strategy, and Timeline Financial Projections The Ask: Capital Raise / $ Uses / Intros Closing Slide: Questions? Contact Details

Stolen Bases Are Oh So Sweet!

Who’s Winning at this Game?

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Cdling is Google for great innovators.

Problem: How to find Winners?

A LINKEDIN ALTERNATIVE

Market Opportunity

•  LinkedIn has virtually no competition (online professional networking) NYSE: LNKD | Market Cap: $33.6 Billion

•  Potential user base is over 1 billion globally

•  Online advertising just hit $100 billion, growing 17% annually

•  Online professional services hit $5 billion, growing 12% annually

•  Online eCommerce just reached $1.5 trillion, growing 18% annually

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PROBLEM & SOLUTION

Problem:

LinkedIn lacks engagement, collaboration, contact/content management and commercialism. Simply put, LinkedIn grossly underperforms.

Solution:

Built-In Groups √ File Sharing √ Portfolio/Catalog √ Profile Headline √ Virtual Meetings √ eCommerce √ Virtual Roledex √

Webtalk sets itself apart not just by the features listed on the left, but also by offering a world class experience through design and customer service. Webtalk's revenue sharing affiliate program has proven to be successful at rapid user and revenue generation.

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© 2010 Velocitude, LLC – Proprietary and Confidential 4/7/15

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Solution Example

Velocitude helped AutoNation achieve its goals of providing superior customer service and generating incremental revenue with the following conveniences:

Find a Vehicle Find a Dealer from the Road Schedule Service On-The-Go

“Velocitude’s Mobile Platform was a quick and seamless integration with our main company website.  They learned about our business and helped us identify the key functions our customers need from a mobile device.  Our partner, Velocitude, continues to offer analysis and enhancements to constantly improve our relationship with our customers.”

Gary Marcotte Senior Vice President - eCommerce

AutoNation

Using the Velocitude Mobile Platform

Before After

Solution: Keep Score.

Cdling is Business People Search 3.0

PRODUCT TRACTION

•  Revenue: Averaged 5x LinkedIn's RPU during Alpha test ($5 per user per month/ $60 per year)

•  Cash Flow: Generated $20K during a two week Alpha test (1,000 users)

•  Users: Acquired over 87K pre-registered Beta users on Webtalk.co

•  Fans: 11K+ on Facebook | 16K+ on Twitter | 72K+ on YouTube

•  Featured In: The Tampa Bay Business Journal, Tampa Bay Times, Fox News & SAP Startup Forum

Secret Sauce: SocialCPX (Commission Per Exchange) "The Most Lucrative Affiliate Network On The Planet" Webtalk's competitive affiliate network to CJ.com

SocialCPX is to Webtalk what Ad Sense is to Google

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Getting to the Playoffs •  Rule of 3’s

–  1/3 Getting to know each other –  1/3 Pitching –  1/3 Q&A

•  Presentation ready •  Don’t read the slides •  Watch yourself •  Timing is everything •  Be tactful and answer EVERY question •  Don’t Lie, bluff or be a smart-ass! •  Expect the curveball & prepared for ANYTHING!!!

The Big Show

•  Sold Out Games •  Loyal Adoring Fans •  Team of MVP’s & Allstars •  You made the Playoffs •  Coaches & Owners are your Biggest Fans

Commitment to Your Material Commitment to Your Audience

= AUTHENTICITY

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+ Fully understand the market and where your company fits.

Have a sound strategy for acquiring customers. Know how much it will cost and your retention rate. (COCA & ARPU)

Approach the meeting as a conversation. Be authentic !

Articulate why you need investor dollars and present a solid plan for how you will spend the money.

Have a solid focus for the business: Less is more !!

Attitude matters: Be likable & exhibit a strong work ethic.

Mastering Moneyball

Joy Randels Founder & CEO New Market Partners

@joy_randels [email protected]