The Perfect Pitch MSU Entrepreneurship Center
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The Perfect PitchMSU Entrepreneurship Center
What is this?
• This PowerPoint is provided as a guideline for crafting a business model pitch.
• It should be molded to fit the type, state, and strategy of each business.
• DO feel free to use anything from this document
• DON’T just copy and paste into the slides.
Main Objectives of Pitch
• Succinctly paint a picture• What you want to (are) do(ing)
• Who in the world cares• In terms of persona profile and $$’s
• How it makes money
• Attract support and resources
• Build additional two-way discussions
Painting a Picture
• Your pitch should be one continuous story arc.
“There’s this massive
problem or opportunity.”
“We’ve built the perfect
solution…”
“...and here’s how it
works.”
“..that has some
competitors, but here’s
why we shine.”
“There’s a massive market –
worth $Xbn…”
“We make money by charging
these folks for…”
“…and we plan to reach
them by doing X.”
“Here’s the all-star team
to make it happen.”
(if applicable) “So far our
success have been…”
“…and our next steps with your
help are…”
What Investors Want
Fear
Greed Fear
Greed
• Your job is to reduce skepticism, and incite greed.
Slide Tips
• Keep words on each slide to a minimum• 4x6 rule – 4 bullets, six words or 6 bullets, four words
• Pictures & diagrams say more than words• Remember, you’re describing a story to create wealth
• Less is usually more with slides
• No reference slide – use footnotes
Presentation Tips
• Wear business natural• If suits make you up-tight, don’t wear a suit!
• Rehearse presentation length to 10 minutes max
• Don’t rush to answer questions. Listen.
• Be a self-critic. What questions would YOU ask?
• Practice, Practice, Practice!
Start-up Grant Specifics
• Come prepared to pitch in no certain order
• Total time pitch and Q&A allotment is 15 min• Maximum pitch time is 10 min; remainder for Q&A
• Bring your presentation on USB flash drive• We have internet access and sound, but don’t rely on it!
• You can ask E-Center Advisory Board for advice, but be specific in your request.
• Bring a notepad or recorder to jot down feedback.
Getting Help
• Practice Pitches• The MSU Entrepreneurship Center holds practice pitch
sessions every Friday afternoon from 3-5pm
• By Appointment• Contact the E-Center at [email protected] or
(662) 325-3521.
• Walk-in Help• Our office is in McCool Hall, Suite 210
Intentionally left blank.
NewCo, LLCNewCo’s business in one sentence.
Presenter, Title
Date of Presentation
Problem / Opportunity
• Set the context for the picture
• What is are you working to solve?
• Where is the want in the market?
e.g. Every year, more than 1 in 4 domestic traveler will miss
his/her flight due to late arriving connections.
Solution
• Talk about your product or service
• Highest level – describe technology
– Features
– Feasibility or stage of development
– Any IP considerations or work?
E.g. Our patent-pending software is designed to help airlines
re-route passengers as soon as a missed connection is
predicted.
How it Works
• You get one slide to talk technical details!
• Walk us through what the customer uses.
• Don’t bore with lingo, show how it ties into the big picture.
• The audience should think, “Oh I get it!”
E.g. We integrate directly with the airlines’ API and passenger itinerary database to pull flight connections and overlay it with flight status data from multiple sources…
Revenue Model
• Clearly explain how the business makes
money
– Direct sales, user access, transactional fees?
• Make sure the How It Works slide gives us
enough understanding of your concept!
Sales & Marketing Strategy
• Just because you build it does not mean
‘they’ will come…
• How do/will customers know about you?
• How do you plan to reach them?
– And if it’s brand new tech, educate them?
• Strategic relationships?
• Current or potential customers?
The Market
• Who is the target customer
– Be specific – who pays you money.
– Differentiate if there are users that differ from
buyers. (e.g. For Google: Customers are
advertisers, but it requires an active user base.)
• What is the $ size of the market? Growth?
• Which segment are you targeting first?
Competitive Advantage
• Who is (or could be) working on the same
thing?
• What makes you shine above them?
• Be specific; from an outsider’s perspective
• Don’t bash competitors; talk about areas
you’re exceptional instead.
Our Team
• Who’s working to build this start-up?
– List how their skills contribute to success, not
just titles/resumes.
• List supporting advisors, mentors, or board
members.
• This slide is one of the most important –
use it to convince that you have the dream
team assembled.
Where We Are
• List everything important you’ve done up
to this point.
E.g. So far we have built a MVP of the software and are
demoing it with Silver Airways in Tupelo, MS. We also have
protected the code with a copyright.
Next Steps
• List what you plan to do immediately
– Show how it ties into the next big goal.
• This where you lay on the greed…
E.g. Moving forward, we plan to do X, Y, and Z. That will
help us get to 1,000 airports using us by end of 2017 and to
an annual revenue of $9.8M.
What We Need (if applicable)
• Tell what the urgent needs are (capital,
people, etc.)
• Be specific. Don’t embellish.
Summary
• Tell us what you’re doing again
• Sell us on the market potential ( greed)
• Emphasize competitive advantages ( fear)
• Reiterate the team’s abilities ( fear)
• Restate next steps & need
• Leave this slide up during Q&A!
Appendices
• If you have a very technical project or areas
with lack of clarity, you can retain other
slides that might be useful to reference
during Q&A
• Only go to these if it is asked in Q&A.
• Try to rework main slides for better clarity
if you find you need a lot of appendices…
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