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The Perfect Fuckup Formula Pietro Polsinelli @ppolsinelli At Impact HUB FuckupNight, Florence, May 5th 2017.
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The Perfect Fuckup Formula

Jan 28, 2018

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Page 1: The Perfect Fuckup Formula

The Perfect

Fuckup

Formula Pietro Polsinelli

@ppolsinelli

At Impact HUB

FuckupNight, Florence,

May 5th 2017.

Page 2: The Perfect Fuckup Formula

My Fuckup

Page 3: The Perfect Fuckup Formula

Genio - Playing the Renaissance

Genio is a fun approach to history, science and ideas. A videogame, 3D models

and toys about Renaissance engineering, art and power.

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Page 4: The Perfect Fuckup Formula

Carefully presented videogame, toy prototypes.

Curated visibility: Repubblica home, 2 days.

Page 5: The Perfect Fuckup Formula

Result: Huge fuckup

Page 6: The Perfect Fuckup Formula

Two years later,

a sample success

Page 7: The Perfect Fuckup Formula

With Autography people can draw digital graffiti in the context of the

Opera del Duomo locations and works of art. RISK!

Page 8: The Perfect Fuckup Formula

Surprise, curiosity. The thing there is totally unexpected.

Huge success

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Page 9: The Perfect Fuckup Formula

The perfect fuckup

formula

Page 10: The Perfect Fuckup Formula

You have RISK PROPENSITY, an IDEA WITH DEPTH, and moreover you have...

PRESENTATION! https://www.youtube.com/watch?v=dy2zB8bLSpk

Page 11: The Perfect Fuckup Formula

RISK+ IDEA DEPTH (serendipity) +

PRESENTATION: a process that evidently

generates ADMIRATION.

Everything is ready for

falling into the perfect

fuckup formula TRAP:

ADMIRATION = PARTICIPATION

Page 12: The Perfect Fuckup Formula

My point: its easy to fuckup being incompetent

and / or not having the means.

But spectacular fuckups come from people that

have a high level of competence and also the

means of presentation and production.

They are those that typically fall in the TRAP.

Page 13: The Perfect Fuckup Formula

(SHOW VIDEO) https://www.youtube.com/watch?v=5YGc4zOqozo

Got the idea from a casual encounter with the guy of United Breaks Guitars.

Evoke admiration is not offering participation. Genio is too clever, scary.

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Page 14: The Perfect Fuckup Formula

The anti- fuckup formula is:

ƒ(ADMIRATION)

=

PARTICIPATION

where ƒ is a transformation of the

supposedly praiseworthy content

in accessible participative

experience, or connecting to a

perceived problem… .

Fuckup as an unsolved equation. Solving requires

years of investment, often hidden somewhere.

Page 15: The Perfect Fuckup Formula

Created participative community:

Page 16: The Perfect Fuckup Formula

My twitter stream is

mostly dedicated to

game design

@ppolsinelli

A blog on game

design

designagame.eu

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