The PC is dead .. long live the mobile
Jul 10, 2015
Talk about the importance of mobile design at Reykjavik Internet Marketing Conference 2013. Held in March 2013 in Iceland.
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Transcript
@richquick
The PC is deadlong live the mobile
Who am I?
Rich Quick
(before you ask)
Rich Quick
Yes(it is my real name)
Here’s my passport to prove it
Web Designer
Developer
14Years
Work for these guys
Very traditional site
Very traditional site
Designed for PCs
Very traditional site
Designed for PCs
Lots on the page
Very traditional site
Designed for PCs
Lots on the page
Looks “meh”
The
World
isn’t
Changing
The
World
has
Changed
A few statisics
Mobile Commerce is here
2011 2012http://www.ecommercetimes.com/rsstory/77553.html
Mobile email about to overtake PCs
February 2013http://marketingland.com/mobile-email-opens-41-percent-33980
http://www.marketingpilgrim.com/2013/03/a-poor-mobile-email-experience-leads-30-percent-of-consumers-to-unsubscribe.html
Poor mobile emails = unsubscribes
Delete Unsubscribe
http://marketingland.com/despite-mobile-emails-growth-58-of-email-marketers-not-designing-for-it-34318
58% of marketers ignore mobile email
December 2012
http://marketingland.com/despite-mobile-emails-growth-58-of-email-marketers-not-designing-for-it-34318
58% of your competitors ignore mobile email
December 2012
58% of your competitors ignore mobile email?
MASSIVE opportunity
Embrace it
HOW?
It’sreallyreally
simple
IGNOREPCs
IGNOREPCs(for emails)
the viewport is small anyway
so just design formobiles
so just design formobiles
for
WEBSITES
RESPONSIVE DESIGN IS YOUR
FRIEND
Dead Busy
Born Again yay!
Born Again yay!
The Boring Legacy pages
The Boring Legacy pages
Campaign landing pages
Billboards, newspaper, QR code, email
Billboards, newspaper, QR code, email
Context
a crowded train
a crowded train
a crowded train
looking foryour hotel
looking foryour nearest starbucks?
BooksAdaptive Web DesignAaron Gustafson
Responsive Web Design Ethan Marcote
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