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The Pattern Problem Google Firestarters, September 2017 John V
Willshire / @willsh
SMITHERY
Strategic Design bridges disciplines and departments, roles and
responsibilities. It is concerned with the factors around a thing,
not just the thing itself.
If you stare long enough, you see how it works
http://www.vernissage.tv
If you stare long enough, you see how it works
What are the underlying mechanics?
Mechanics: What happens to things when things happen to
them?
Movement Maps Loops Layers Metamechanics
Movement Maps Loops Layers Metamechanics
Lets go back to September 2011
What can planning learn from design thinking?
Companies were comfortable and welcoming to Design Thinking
because it was packaged as a process. Bruce Nussbaum, Design
Thinking is a Failed Experiment, 2011
We dont need another process
BACK TO THE PRESENT
Laseaus Funnel
Double Diamond, British Design Council
time
Linear processes are built for comfort
The roadmap is complicit dishonesty
manoeuvrability > speed
manoeuvrability > speed ?
OODA Loops Observe Orient Decide Act
OBSERVE DECIDE ACTORIENT outside world implicit guidance &
control REPEAT
OBSERVE DECIDE ACTORIENT outside world implicit guidance &
control New information about changing environment Form a
hypothesis Test it REPEAT
OBSERVE DECIDE ACTORIENT outside world implicit guidance &
control How do you orient yourself?
Orient To align yourself with relation to surroundings,
circumstances, and facts
New information Analysis & synthesis Previous experience
Cultural traditions SOURCE: JOHN BOYD
New information Analysis & synthesis Previous experience
Cultural traditions SOURCE: JOHN BOYD PRESENT} PATTERNS}
The pattern problem An example becomes a lesson A lesson
becomes a method A method becomes a practice A practice becomes a
doctrine A doctrine becomes death
We cant get caught waiting for things to happen again
So how do you break patterns?
Bruce Lee The highest technique is to have no technique
Jeet Kune Do
Bruce Lee it is just a name used, a boat to get one across, and
once across it is to be discarded and not to be carried on one's
back
Charlie Munger Eighty or ninety important models will carry
about 90% of the freight in making you a worldlywise person.
Loops help (re)make our models in response to reality
Movement Maps Loops Layers Metamechanics
If loops are the behaviour, layers are the environment
but this year
1994 1995 1996 1997 1998 1999
Stewart Brand The quick processes provide originality and
challenge, while the slow provide continuity and restraint
SLOW FAST FAST SLOW
THE GEARBOX
THE GEARBOX
SLOWFAST PEOPLE
SLOWFAST PEOPLE FRIENDS FAMILY KIDS TEAM FUNDRAISERS PARTIES
PARENT HELPERS COMMUNITY PROGRAMMES LOCAL TEAMS HERITAGE OFFICIAL
LEAGUES GRASSROOTS MATCH OFFICIALS GOVERNING BODIES TOURNAMENT
INTERNATIONAL TEAMS EUROPEAN COMPETITION SUPPORTERS CLUBS
TELEVISION COVERAGE
SLOWFAST SPACE
SLOWFAST SPACE GRAFFITI CHALKING FLYPOSTING STREET ART STICKERS
ADVERTISING PUBLIC NOTICE BOARDS SHOP SIGNS STREET SIGNS COUNCIL
NOTICES TRAFFIC DIVERSIONS FOUNTAINS MOSAICS PUBLIC AMENITIES
MURALS SCULPTURES STREET FURNITURE
SLOWFAST PEOPLE SLOWFAST SPACE
- Stewart Brand All durable, dynamic systems have this sort of
structure; its what makes them dynamic and robust
dynam ic and robust
What happens here?
What happens when a gear jumps?
small, nimble groups of people vs. slow, regulated, built-up
space
instant changes in the space vs. large groups of people with
shared understanding
a baby-step to virtual reality New York Times
I PROMISE YOU, THIS IS RESEARCH
Physically agnostic
Temporally agnostic
Visualising cultural deserts
@willsh What is here? pic: Aiko Graywolfe
Is the Pokmon really here?
If it isnt over here
And isnt over here
It must be here
Pokemon Go mob, July 20th, San Francisco Photo: NYT TEMPORARY
SPATIAL SHOCKS
@willsh
Pic: Jean-Louis Zimmermann
It makes it harder to live here
virtual layer
Gamers Pokmon Public parks Fashion fans Ltd editions Shopping
malls Patients NHS Doctors Surgeries Self-driving cars Cheap fuel
Village petrol station Violent mobs Suppression Polling
stations
All environments now change faster than our processes can allow
for dynam ic and robust we cant aord to get stuck in patterns
How do we design tools that break patterns? An example becomes
a lesson A lesson becomes a method A method becomes a practice A
practice becomes a doctrine A doctrine becomes death
The blacksmith makes his own tools Daniel Dennett
THE OBLIQUISCOPE
THE OBLIQUISCOPE Dont look at what youre looking at
WHO WHAT Culture, Individuals, Groups What are they part of?
How do they communicate? What beliefs do they share? Matter, Space,
Objects What is it made of? How is it accessed? What does it depend
on?
SLO W ER FASTER WHO WHAT Culture, Individuals, Groups What are
they part of? How do they communicate? What beliefs do they share?
Matter, Space, Objects What is it made of? How is it accessed? What
does it depend on? What happens in ve years time? What have the
last 24 hours been like? In the long run, how is this sustainable?
Step by step, how does this work?
SLO W ER FASTER WHO WHAT Sketch the momentary interaction Write
the 5th anniversary press release Map the supply chain Evaluate
long-term sustainability Analyse population trends by location Sort
through user complaints Empathy mapping Prototype new supporting
service
SLO W ER FASTER WHO WHAT using LEGO bricks for a news
organisation that doesnt exist yet using metaphorical territorial
features as if you are a UN working group as if this is a long dead
civilisation at the turning point as a card game using LEGO minigs
as if you are a parasitic start-up
SLO W ER FASTER WHO WHAT The Obliquiscope
WHO WHAT WHO WHAT WHO WHAT
The fox is the master of adaptability
Domains Resources Interactions
SLOWFAST PEOPLE SLOWFAST SPACE If loops are the behaviour,
layers are the environment
people space actions, interactions, conversations objects,
environments, systems
people space MATERIALISM: all things, including mental things
and consciousness, are results of material interactions. IDEALISM:
reality as we know it is fundamentally mental, mentally
constructed, or otherwise immaterial actions, interactions,
conversations objects, environments, systems
people space MATERIALISM: all things, including mental things
and consciousness, are results of material interactions. IDEALISM:
reality as we know it is fundamentally mental, mentally
constructed, or otherwise immaterial actions, interactions,
conversations objects, environments, systems Sometimes its this.
Sometimes its this.
p s Fast Slow FastSlow
p s
Team
Team Qualitative
Team Qualitative Quantitative
p Qualitative QuantitativeTeam
Sketch
Sketch Scaold
Sketch Scaold Structure
Scaold Structure Sketch s
p s
p s Improve? Share?
p s
Time is an output, not an input p s
If loops are the behaviour, layers are the environment
OODA Loops Observe Orient Decide Act
p s 1. OBSERVE 2. ORIENT 3. DECIDE 4. ACT 2 3 4 1
p s Team Qualitative Quantitative Sketch Scaffold
Structure
Structurally, its intuitive
p s Its also a fractal
P S
The best way to learn is to play
Describe Five Pivotal Moments
p s
(FIVE MORE SLIDES TILL BEER) SO, TO CONCLUDE
Make your own tools to break the pattern problem An example
becomes a lesson A lesson becomes a method A method becomes a
practice A practice becomes a doctrine A doctrine becomes
death
Tools which naturally reinvent themselves WHO WHAT WHO WHAT WHO
WHAT
p s Tools which change behaviour, not simply repeat it
Bruce Lee Set patterns, incapable of adaptability, of
pliability, oer only a better cage. Truth is outside of all
patterns
Thank you John V Willshire [email protected] @willsh
smithery.com artefactshop.com