The path to success Luis Santos (@luiskap)
The path to success-Luis Santos
Jan 14, 2015
Jornadas Cátedra Telefónica Movistar 2013. Emprendimiento en Internet y en la nube
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The path to success
Luis Santos (@luiskap)
Success is more like…
Working 24/7
Fast release: 2 months!
Second month: $12,000
95% revenue = Advertising
Acquisition Target
Scaling the Team
17 million downloads
3 million users
200,000 ratings
4.4 stars
> 2 million dollars
W.T.F.
The Endless Release
The Failed Acquisition
Oops… we don’t own the product
The End of the Dream
inkeeTouch your memories
The deadly PowerPoint Summary
The deadly PowerPoint Summary
• There is no substitute for hard work
The deadly PowerPoint Summary
• There is no substitute for hard work • Advertising can make millions
The deadly PowerPoint Summary
• There is no substitute for hard work • Advertising can make millions • Quality is the best marketing
The deadly PowerPoint Summary
• There is no substitute for hard work • Advertising can make millions • Quality is the best marketing • You will have to choose between money
and dreams
The deadly PowerPoint Summary
• There is no substitute for hard work • Advertising can make millions • Quality is the best marketing • You will have to choose between money
and dreams • Building teams is hard
The deadly PowerPoint Summary
• There is no substitute for hard work • Advertising can make millions • Quality is the best marketing • You will have to choose between money
and dreams • Building teams is hard • Endless releases are BAD
The deadly PowerPoint Summary
• There is no substitute for hard work • Advertising can make millions • Quality is the best marketing • You will have to choose between money
and dreams • Building teams is hard • Endless releases are BAD • Acquisitions can kill teams
The deadly PowerPoint Summary
• There is no substitute for hard work • Advertising can make millions • Quality is the best marketing • You will have to choose between money
and dreams • Building teams is hard • Endless releases are BAD • Acquisitions can kill teams • Always wonder what’s next
The deadly PowerPoint Summary
• There is no substitute for hard work • Advertising can make millions • Quality is the best marketing • You will have to choose between money
and dreams • Building teams is hard • Endless releases are BAD • Acquisitions can kill teams • Always wonder what’s next • And most important…
HAVE FUN
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