The Path to Customer Centricity Shah, Denish;Rust, Roland ... · Path to Customer Centricity: Potential Roadblocks Customer Centricity Structure Organizational Barriers Culture Processes

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The Path to Customer CentricityShah, Denish;Rust, Roland T;Parasuraman, A;Staelin, Richard;Day, George SJournal of Service Research : JSR; Nov 2006; 9, 2; ABI/INFORM Completepg. 113

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