THE PATCH Social media new features/updates for marketers. August 2014. Indonesian Elections. China-led Mobile Ad Market. FB Buy Button. Twitter Buy Button. Pinterest x Shopify. LinkedIn Connected. There’s so much going on, but fret not we’ve got you covered. Read on, Agence Tesla willl show you the way.
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The patch - Social media updates august 2014: Facebook and Twitter Buy Button, Pinterest Rich Pins, LinkedIn Connected App, and more
E-commerce and social media continue their convergence and integration with three great news this month in our review of updates:
- Facebook testing a Buy Button to have ads directly linking to purchase on external retailers. With the large repertoire of possible ads now present on Facebook, it should be a hit!
- Twitter launches an analytics for the Organic Reach of tweets. It shows accounts which tweet more can get up to 30% more followers. We usually advice a pace of a few tweets a day minimum.
- Pinterest helps Shopify stores with Rich Pins, who integrate metadata about price and more
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THE PATCH Social media new features/updates for marketers. August 2014.
Indonesian Elections. China-led Mobile Ad Market. FB Buy Button. Twitter Buy Button. Pinterest x Shopify. LinkedIn Connected.
There’s so much going on, but fret not we’ve got you covered. Read on, Agence Tesla willl show you the way.
Indonesian Elections
All this in a country with only 29% Internet penetration rate. Look out for Indo’s continued social media rise!
A Social Media Race to the Top: Key Stats
SBY Phenomenal twitter following of Susilo Bambang Yudhoyono, the
outgoing President known on social media as SBY
95m Astounding number of election
tweets sent in 2014 (FYI: Indonesia makes up >15%
of Twitter users globally)
200m Facebook interactions RE elections.
SBY-contender Joko Widodo’s hashtag #KeepCalmAndVoteJokowi sprung up to
second place in the top five global trending topics on the day before the election.
WeChat: In-app shops and new ads Messaging app e-commerce ready
WeChat launches stores for small businesses and ads in full-message posts from brands’ accounts.
Anyone can now create their own branded stores on the platform, ready with its in-built payment
function.
Ads also now available to link to in-app purchasing or out-app purchasing
E-shopping has already gone mainstream for larger brands and retailers so barriers to entry for small
businesses are low.
WeChat may not be as popular in SEA but…If China’s edge in the mobile ad market is any indication, innovations in WeChat (China’s most popular social media platform) will set the bar for trends in SEA.
Snapchat: GeofiltersAnother way to have some fun but also brand your turf
Snapchat launches Geofilters in LA and NYC
As users roam around the city, their geo-data lets the app customise filters as they take their photos. These filters mark your brand’s territory in the
photos.
Potentially useful for small f&b chains with cult appeal e.g a café that sells the
latest food trend like…Cronuts! Snapchat is definitely trying to open up advertising options so stay tuned for more of their shenanigans.
Agence Tesla, a social media agency in Singapore and Paris [email protected]
Follow us on Twitter @agencetesla or www.agencetesla.asia
Why “The Patch”? In computing, a “patch” is a software update to correct bugs, improve performance or update a program. We want to “patch” marketers with the latest curated social media new features.
The Patch - Social media updates for marketers from Agence Tesla Asia 20