The Passion Project Deborah White, Chief Executive Officer, Milestone Group

The Passion Project

What is the Passion Project?

• Aggregation of cross sector partnerships !

• Specific purpose of unlocking potential !

• Supports personal development & transition into the world of work !

• Disruptive model - apolitical

Who created it & why?

Milestone Group Plc !

• Build a brand • Vision to ‘make a profit and make a

difference’ !

Milestone Foundation !

• Youth unemployment • Lack of safe spaces • Emotional intelligence / resilience

Why will it work

• Humans are born wanting to succeed !

• Everyone is good at something !

• Everyone wants to belong !

• Each one of us has something to contribute to society

Solution

Passion to Purpose

Area of focus

• Youth unemployment !

• Engagement !

• Employability training !

• Employers ownership of skills

Supported by

• Digital !

• Mobile !

• Education & training (early intervention) !

• Publishing !

• Digital rewards platform

Example - Disorder

Delivery of a industry focused work-based initiatives in collaboration with Jobcentre Plus and various colleges. !

Successfully trained 360 young people in the creative industries, providing qualifications up to BTEC level. !

Over 68% of young people remaining in

sustainable employment after 12 months and 22% on the road to self-employment

BE - The process

ENGAGE

ENQUIRE

INTERACT

ENGAGE

REGISTER

COMMUNITY ENTREPRENEURISM JOB

ASPIRE GAME INSPIRE

MOTIVATION

RULES & TOOLS FOR LIFE

ASPIRATIONAL ACTIVITIESGETTING JOB / LIFE READY

EMOTIONAL INTELLIGENCE

WORK EXPERIENCE

PRE-APPRENTICE

APPRENTICE

STUDY PROGRAMME

CASUAL WORK

EMPLOYMENT

MENTORING

EMPLOYMENT

LIFE

1. Engage

• Use multiple touch points !

• We go where the young people are !

• Make it easy !

• Use mobile and social media !

• Managed and monitored by a digital p l a t f o r m , u n d e r p i n n e d b y m o b i l e applications, mini games and interwoven into all forms of Social Media

2. Identify

• Passion Assessment !

• Careers advice (match.com) !

• Psychometric and MBTI profiling !

• Rewards / Incentives !

• Mentors / Role model !

• Aspirational / Inspirational content !

• Profile building

Mentoring

Ambassadors

Gamification

Profiling

Opportunities

3. Direct

• Day visits / work placement !

• Study Programme !

• Pre Apprenticeships !

• Apprenticeships !

• Employment

Reward achievement

Exclusive access to world class digital platform !

Multiple digital assets – Music, Films, E Books, Magazines, TV, Apps, Games, Social Media, Travel !

Brands – Google, Apple store, iTunes, Deezer, Netflix, Vudu, Shazam, Microsoft nexstarrewards.com

Our role

Big picture

CORPORATE

CHARITY

CHARITY CORPORATE

INTEGRITY& TRANSPARENCY

CORPORATE

CHARITY

CHARITY CORPORATE

INTEGRITY& TRANSPARENCY

NEEDS

RAISE AWARENESSNEW REVENUES

COMMERCIAL PARTNERSSUSTAINABILITY

CASCADE LEARNINGPROMOTE BEST PRACTICE

ATTRACT FUNDINGCOLLECTION OF DATA

PROVISION OF EVIDENCE

NEEDS

PUBLIC PERCEPTIONBRAND IMAGE

STAFF ENGAGEMENTWIN NEW BUSINESS

NETWORKINGMARKET SHARE

TARGETED MARKETINGDIGITAL STRATEGY

DISTRIBUTION

PASSION PROJECT SOCIAL MARKETPLACE

Big picture

New eco system

Rules

• The young person always comes first !

• Through authentic participation you will receive what you need from the programme !

• No individual or organisation is any more important than any other !

• Three strike rule applies

Who we work with

registered charity no. 1148323

free confi dential help for young people under 25

prospects improve

Milestone Foundation launch

Lord Patel of Bradford & Lord Kennedy of Southwark !

• Young people • Policy makers • Key strategic partners • Key engagement / sporting partners • Corporate partners • Captains of Industry • FTSE 250 companies • Talent / personalities • Press

2016

500 Club

Thank You

Contact us

Milestone Group plc 1st Floor 2 Royal Exchange Steps London EC3V 3DG !

[email protected]