The Palazzo Grassi Teens Case - Museum Next 2015

The palazzograssiteensproject

MuseumNextGeneva, april 2015

You were lying sprawled on the sofa in a jumble of cushions and crumbs. I’m striving for scientific accuracy here and have dispensed with literary flourishes. You had the computer open on your belly. With your right hand you were texting on your smartphone. Two fingers of your lifeless left hand still grasped the edge of a battered chemistry textbook that was on the point of disappearing forever down the back of the sofa into those shadowy nether regions where I once actually came across a raw frankfurter, a food of which you are particularly fond. The TV was on full blast, tuned in to an American series in which two hugely fat brothers were discussing, with a very limited vocabulary, how to rid a cottage of rats. You had your earphones on, plugged in to some iPod somewhere, and so it is in fact possible that you were also listening to music.

I must have stood there looking at you for a full minute. I was trying to make out where that hyperconnected tangle of wires began and ended. At a certain point you became aware of my presence. You didn’t turn your head, you kept your eyes and ears fixed on your terminals and continued texting. But you did feel the need to say something to me.

You said, “It’s the evolution of the species”.

“Gli straiati”, Michele Serra

“It’s the evolution of the species.”

Who are teenagers?

Who are we? Palazzo Grassi Pinault Collection

Punta della Dogana Pinault Collection

Teatrino di Palazzo Grassi

Punta della Dogana, 2009-2011 “Mapping the studio”

Palazzo Grassi, 2013 “Rudolf Stingel”

Punta della Dogana, 2011-2012 “In Praise of Doubt”

Palazzo Grassi, 2014 “The Illusion of Light”

Punta della Dogana

Palazzo Grassi

Teatrino di Palazzo Grassi

Late XVIII century Venetian palace

Opened in 2006

2500 mq ca.

Temporary exhibitions linked to the Pinault Collection

13 exhibitions

250 artists

120.000 visitors per year (average)

29 people in the staff (2 museums)

Venice XIV-century landmark

Opened in 2009

Former custom house of the Venetian Republic

3200 mq ca.

Selections from the Pinault Collection changing every 18 months

4 exhibitions

120 artists

150.000 visitors per year (average)

29 people in the staff (2 museums)

Late XVIII-century theater, annex of Palazzo Grassi

Opened in 2013

35.000 visitors since its opening

Auditorium with 225 seats

200 events per year (concerts, art talks, dance performances, etc.)

What’s on in our museums for young visitors?

Events per year

age 11/18? Nothing special

A radical change was needed

Teens are not interested in what adults say

So we choose to adopt a peer-to-peer method

The Detto tra noi project

Detto tra noi The app

Detto tra noi: a videoguide by teens for teens

The project – step 1: Museum visits

The project – step 2: editorial meetings

The project – step 3: shooting and editing

A multitude of different contents, all produced by teens

The balance between digital and analog

We foster a direct relation between art and its viewer

By adopting a device currently used by teenagers, and by reducing adults’ presence in the process, we encouraged critical approach and sought interaction.

Method P2P approach

Tool: a digital device

Feedback from the authors

154 teenagers participated in the project

20 teachers

80% of teachers believe the project changed the students’ approach to museums and contemporary art 95% of students believe the project was interesting, funny and instructive and say they are willing to visit others museums in the future

Feedback from the users

1217 teenagers borrowed the tablet

98% of teenagers say they will suggest their friends to go see our exhibition and ask for the videoguide

92% of teenagers say they would love to be engaged in a project like this

We wanted more!

palazzo grassiteens

palazzograssiteens gioca infoartisti temicerca

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Any suggestions?

You want to follow us!

@Teens_PGPalazzo Grassi TeensPalazzo Grassi Teens

teens.palazzograssi.it

Marina Rotondo [email protected] @marina_rot

Federica Pascotto [email protected] @FedePascotto8

Thanks :)

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