The page economy

The Page Economy Why Facebook will dominating online

publishing

6.2 million people fucking love science

2.

2.4 million Facebook fans turned Upworthy into the fastest-growing publisher in history

857,000 likes brought 2.5 million people to this story in three days

In March, 2013, Mark Zuckerberg declared that Facebook's future is to become "the world's best personalized newspaper."

With 1.1 billion monthly active users who share 4.75 billion pieces of content and drop 4.1 billion likes every year, Facebook is driving referral traffic like no one else.

The humble Facebook page drives much of this growth. It can make celebrities out of nobodies, launch spam empires, and turn small media companies into traffic-guzzling behemoths.

But as Facebook comes to dominate referral traffic on the Web, what does this mean for the future of online publishing?

This panel will look at how the Facebook page is taking over online publishing the same way it did our social lives—and what the means for the future of publishing.

Is betting on Facebook to drive traffic a good long-term business model?

What does a viral Facebook hit look like, and why is it so much more powerful than one on other platforms?

How do you adjust to changes in Facebook's newsfeed algorithm?

Invited panelists

● Elise Andrew, administrator, I Fucking Love Science

● Summer Anne Burton, Managing Editorial Director, Buzzfeed

● Nick Goggans, VP of business development, Umbel