The Oracle Advantage

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The Oracle Advantage

John AndrzejekCommercial CRM Specialist Team

January 10, 2008


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(C) 2006, Oracle. All rights reserved. This document is provided for

information purposes only, and the contents hereof are subject to change

without notice. This document is not warranted to be error-free, nor is it

subject to any other warranties or conditions, whether expressed orally or

implied in law, including implied warranties and conditions of merchantability

or fitness for a particular purpose. We specifically disclaim any liability with

respect to this document, and no contractual obligations are formed eitherdirectly or indirectly by this document.

Disclaimer: Reference herein to third party content, including analysis,

opinions, predictions and statements, does not constitute or imply Oracles

endorsement of or concurrence with such content.


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The CEOs Agenda: Growth is the

Focus1

But the perspective on costs is changing how to

scale up profitably is a bigger question for many

firms than how to cut back the cost base in absolute

terms.2

1. The Economist: CEO BriefingCorporate Priorities for 2006 and beyond

Strategic Priorities

Increase Market Share

Increase Revenue

Acquire New Customers

Enhance Value of Existing Customers

2. The Economist: Intelligence Unit., Corporate Priorities for 2006 and beyond


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What is Transformational Growth?

Identifyyour best customers and

prospects

Innovateto capture growth markets

and share of wallet

Ensurethe highest level of customer

loyalty

Leading your industry bytransforming your company to:


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Oracle CRM Enables

Transformational Growth By

Helping Identify Best Customers and Prospects Provide proactive, real time insight

Intelligence at the moment of interaction

Flexible, role-based user interface

Enabling Business Responsiveness To SupportInnovation Rapid deployment of business process changes

End-to-end enterprise-class integration

Full SOA compliance

Ensuring Value To Drive Loyalty

Support multiple deployment options

Largest ecosystem for implementation success

Most vertical specific expertise


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What Should Midsize Customers Look

for When Evaluating a CRM Solution?

Corpo rate Vision

Company Viabi l i ty

Product Funct ionali ty

Proven/Flexible/Standards Based Arc hitecture

Low Total Cost of Ownership

Availab i l i ty o f sk i l led consul t ing resourc es.


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Oracles Transformational CRM

Provides:

Vis ion - Oracles CRM solution not only provides data driven insight andanalysis, but also predictive analysis. Now you can not only ask thequestion, Who are my top ten customers? but also Why are these mytop ten customers? Also, Oracle CRM provides product and marketleadership.

Viabil i ty - Oracle, the world's largest enterprise software company, is themarket leader in CRM solutions, with 5.6 million business users. Oracleis committed to CRM at the strategic, financial and organizational levels

Func t ional i ty - Oracle CRM has deep industry solutionsproven acrossmultiple industries such as: Finance, Life Sciences, Healthcare, Retail,Telecoms, Utilities, Public Sector, Manufacturing, Consumer Goods, etc.

Archi tecture - Oracle's CRM solution is the only solution available todaythat can be deployed onsite, hosted, or in a hybrid environment

AND.


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. Reduced Total Cost of Ownership

Projected 40% reduction in deployment time

Projected 60% reduction in the labor input

Reduced Integration Cost and Complexity

Flexible Deployment options based on business

requirements

Increased Application Efficiency

Support for more users on the same hardware

Plus .


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950 customers

participating in Customer

Advisory Boards

500 Industry & Product

strategy council members

35 Fusion strategy

council members

1300 participants in

early customer

adoption programs

425 user groups

30,000 applications

customers

220,000 database

customers

5000 middleware

ISVs

1700 application

ISVs

9000 databaseISVs

30,000 middlewarecustomers

29,000 developers, supportengineers and consultants

.. Oracles People Advantage

275,000customers

benefiting fromshared innovation

Implementation

Partners


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What Sets Oracle CRM Apart?

Vertical Solutions

Cross LOB

Functionality

Robust Business

Platform

Master Data

ManagementCustomer Data

Model

Flexible

Deployment

ModelAdaptive Multi-

ChannelArchitecture

Operational &

Analytic

Business

Intelligence

Built-in Best

Practices

Ease of Use

Marketing/

Loyalty SFA

Self

Service

PRM

IncentiveComp

Order

MgmteBilling

Call

Center

Field

Service

TransformationalCRM


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OnDemand:

Supported by Grid Computing Architecture

In-line editing supported by Ajax

Process & workflow enablement

Enterprise integration via Fusion Middleware

Private Database Option

Analytics

OnPremise

High functionality onsite offering

Complete end-to-end solutionincluding Oracle front

office (CRM) to back office Oracle ERP available

Oracle CRM Enterprise (On Site)On Demand Offering

Hybrid:OnDemand & OnPremise

Hosted telephonyvia Contact OnDemand

ORACLE SOLUTION

Consumable CRM

Strategic CRM

Common foundation

for co-existence

Accelerated time to

valueby deployingOnDemand

Increase Security and

Compliance through

OnDemand private

database

Increase Business

Process Optimization

with OnDemand &OnPremise built-in

analytics and reporting

BUSINESS BENEFITS

Oracle CRM SolutionTop 10 Oracle CRM Solution Differentiators. Proven Customer Success

1. Flexible

Deployment

Model

CRITERIA


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Oracle BI supports any type of analytics

applicationssuch as:

Customer segmentation & targeting for cross-sell

& up-sell

In-line analytics for closed-loop marketing

Data profiling

Out-of-the-box reportsare also available for data

stewardship purposes

Embedded analytics

Real Time Decisioning (RTD)

ORACLE SOLUTION

Increased business

insight, compliance,

profiling/ segmentation.

The right product at the

right time to the right

customer

Increased useradoption and

operational efficiencies

by blending BI analytics

with transactional CRM

Optimized customer-

facing business

processes with RTD.

Anticipating and reactingto customer needs in real

time

Increased speed to

marketdue to Pre-built

vertical and cross

functional repositories

BUSINESS BENEFITS


2. Operational

and Analytical

Business

Intelligence

(BI)

CRITERIA


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Task Based UI

MS Office & MS Outlook Integration:

Associate emails with CRM entities;

Toolbar plug ins to refresh excel data;

Collaboration via sharepoint

iHelp:Context sensitive help links

XP Tablet Support

Mulitlingual support

Intuitive Role Based Screens

Web page style with added functionality of field

processing and automatic record update

Same interface for connected and disconnectedapplications

ORACLE SOLUTION

Reduced training costsand increased useradoptionbecause

Users are guidedthrough a set ofprompts rather thanrequiring navigation

through a series ofscreens

Search enginenavigation

Use MS applications toaccess CRM and viceversa

Improved Data Qualitydue to highly functional,easy to use CRM

everywhere

Standardization ofprocesses across theenterprise

BUSINESS BENEFITS


3. Ease of Use

CRITERIA


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Embedded Cross functional best practicesin the

Sales, Service, Marketing and Partner Portal

applications

Automatic Lead Qualification

Triangulated Forecast

Campaign Approval Service Escalation

Embedded Industry driven best practicesin the

vertical applications

Tools to Automate Best Practices:

Task Based UI

Workflow

Smart Script

Process modelling and design tools

Activity Plans

State Model

ORACLE SOLUTION

Reduced IT spendbecause businessanalysts can leverageautomation tools, e.g.activity plans

Improved businessresults by aligningCorporate, IT andbusiness unit objectives .Enforcing compliance byleveraging technology

Shorten the salescycles, drive higherclose rates and shortenthe learning curvewithembedded best practices

Improved customersatisfactionthroughoptimized serviceprocesses and attainmentof Service Level

Agreements.

BUSINESS BENEFITS


4. Built-in Best

Practices

CRITERIA


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Data Model Extensibility is easy to setup and

wizard-based

Open interfacesare available to import data and/or

interact with the data model.

Real-time and batch data Import/Export utilities

Embedded Data Quality Engineallows running thedata quality processes as a service and as frequent as

necessary (on-line). Based on configurable match rules

this engine is able to perform the matching,

normalization, cleansing and merging supported by

consolidation and survivorship rules configurable by the

user.

ORACLE SOLUTION

Quick response rates

through optimal data

model design.

Improve user adoption

though quick response

rate and valuable info.

Increased speed to

deploymentwith pre-built

Industry specific

relationships.

Gain a competitive

advantage with data

model extensibility.

Gain a strategicadvantage and lower

TCO as database

extensions are conserved

with upgrades.

Reduce risk with with

data cleansing capability.

BUSINESS BENEFITS


5. Customer

Data Model

CRITERIA


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Oracles MDM supports a full end-to-end corporatedata governance implementation.

All users of Oracles MDM are managed atapplication & role-level authorization.

The Oracle MDM solution provides an openstandard based connection frameworkto integrate

with the best in class address cleansing &standardization software.

Built-in data quality frameworkprovides an out-of-the-box configurable consolidation & survivorship set ofrules. All this managed by a data steward user profile inorder to enforce the corporate data quality policies.

Data federation and an extensive history & audittrailare also available.

There are four key pillars for MDM Trusted Master Data in a central MDM schema

Data Quality Services

Integration Services

Policies and Business Intelligence

ORACLE SOLUTION

Realize Maximum value

with:

Enterprise nature

of MDM

Deployed with

applications

Provides basis for

clean analytics

repository

Eliminate fragmentationand inconsistency

Improve the quality ofevery interactionpoint

no matter whatapplication and/orchannel is used.

Reduces risk andcorporate exposure

BUSINESS BENEFITS


6. Master Data

Management

(MDM)

CRITERIA


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Enterprise multi-channel CRM

Mobile & Wireless architecturefeatures

Store-and-Forward messaging for Siebel Remote

Task UI for Mobile Client

New UI for Siebel Wireless

Application change management enhancements

Improved monitoring and diagnostics

Demonstrated scalability

Integrated Oracle technology stack(for example,

Oracle Fusion Middleware and Oracle Database)

Ability to use existing non- Oracleinfrastructure and

databases

SOA enablementto extend CRM easily to the Web for

customer- or partner-facing web sites

Expanded set of Fusion certified middleware

products

ORACLE SOLUTION

Cost of ownershipreduction and improvedscalabilitywithcombined platform andenterprise managersupport.

Reduced Total Cost ofOwnershipthroughsimplification of theapplication technologylayer which reduces thenumber of IT staffneeded.

Increase customerreachwith Multi-channelcapabilities.

Retain you corporatebrandingwith SOAenabled Customer &Partner facing portalstrategy enables retainingcustomer branding.

BUSINESS BENEFITS


7. Adaptive

Multi-Channel

Architecture

CRITERIA


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8. Cross Line of

Business

Functionality

CRITERIA

MarketingEnterprise Marketing Management (EMM)

Offer management

Marketing budgeting

Loyalty

SOA: event registration/ web marketing

Sales

Advanced sales forecasting

Territory management

Service

Field service tasks

Managed services support

SOA: Inventory/Entitlement

Self-Service: eBilling, eSales & eService

Customer Order Management

Partner Management

ORACLE SOLUTION

Increased competitive

advantageby

segmenting customers

according to complex and

less obvious factors, such

as channel preference,

profitability and buyingpatterns

Increase speed to

marketdue to improved

service & sales

functionality

Increase revenueby

extending the sales force

with a partnermanagement application

Improve sales and

service effectiveness

due to extended CRM

reach via SOA

BUSINESS BENEFITS


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Deep industry knowledge across eleven industry

verticals, including:

Financial Services

Telecommunications

Public services

Pharmaceuticals

Consumer Goods

High Tech

Healthcare

Travel & Transportation

Approximately 40% of our recent CRM investment

has been focused on industry-specific development

Midsize version which also includes vertical

offerings

ORACLE SOLUTION

Lower TCOas optimal

business processes, UI

navigations, and business

entities exist out of the

box

Improved speed to

marketprovidesaccelerated margin

benefits

BUSINESS BENEFITS


9. Vertical

Solutions

CRITERIA


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Application Integration Architecture (AIA):pre-builtprocess Integration packs (PIPs) that link variouscombinations of Oracles E-Business Suite, Siebel,PeopleSoft and JD Edwards application modules.

Enterprise Business Services

Business Process Execution Language:

orchestrates process stages

Oracle Enterprise Manager

Oracle CRM utilizes industry standards: this

ensures interoperability with a customers infrastructure

and existing applications.

ORACLE SOLUTION

Protect your CRM

investment. Oracle

PIPs protect and extend

your investmentacross

the enterprise with

minimal effort

Increase the life span ofyour IT investments.

AIAcan operate across

Oracle, third-party and

custom applications.

Reduce your total cost

and the time to deploy

with Pre-built integration

Leverage chosentechnology with industry

standards.

BUSINESS BENEFITS


10. Robust

Business

Platform

CRITERIA

O l CRM T f i l CRM


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Oracle CRM isTransformational CRM

Marketing/

Loyalty

SFA

Call

Center

Self

Service

PRM

Incentive

Comp

Order

Mgmt

eBilling

Field

Service

Company Viability

Flexible Architecture

Vision

Deep Industry Functionality

Knowledgeable Community

Reduced TCO


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What Sets Oracle Apart?

Leadership

Innovation

Choice

1 Bruce Richardson, AMR Research, Oracle: Live From the Hudson Theater

2 Business Week, Info Tech 100, July 2007

Oracle is an architecture &

Appl icat ions company so our

custom ers can choos e the

technology path that makessense for their business

Oracle drives

innovat ion based on

our customers

While the banners on

stage procla imed

Applications Unlimited,

the real theme was

Innovation Unlimited.1

#1 in CRM

#1 in Analytics

#1 in Demand Planning

#1 in Transportation Mgmt

#1 in Network Optimization

#1 in Product Lifecycle Mgmt

#1 in Banking

#1 in Utilities Billing

#1 in Digital Asset Mgmt

#1 in Retail

Numetrix


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We are not a one trick pony!


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We provide the solutions, innovation and leadership to help your

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