The OPEN DAYS 2008 in a nutshell Key messages and events Media strategy and activities Follow-up.

The OPEN DAYS 2008 in a nutshell

Key messages and events Media strategy and activities Follow-up

Key messagesRegions and cities in a challenging world

…and common interest in:InnovationClimate changeCooperationThe future of cohesion policy

6 October: Green Paper on Territorial Cohesion

OPEN DAYS: A success story  20032003 20042004 20052005 20062006 20072007 20082008Regional Regional

partnerspartners 1010 6767 106106 135135 212212 216216

ConglomeratesConglomerates 00 1111 1616 1414 2424 2222

SeminarsSeminars 1616 6464 6666 135135 150150 145145

ParticipantsParticipants 12001200 20002000 25002500 40004000 55005500 74007400

JournalistsJournalists       7070 122122 240240 250250Stands Investors' Stands Investors'

CaféCafé          110110 160160 150150

Local eventsLocal events    3131    5050 9595 227227

Partner regions and cities

216 in total representing 32 countries

Participants in 2008

51.7%51.7%National, National,

regional andregional andlocal local

administrationsadministrations

16.7%16.7%Academic andAcademic andconsultantsconsultants

16.7% other16.7% other

6.7% EU institutions6.7% EU institutions

6.7% Business and banks6.7% Business and banks

7,400 in total Majority from the new Member States

A political opening: 6 October, 16:00

Commission launches Green Paper on Territorial CohesionKey note speeches by

José Manuel BarrosoMichel BarnierLuc Van den BrandeDanuta Hübner

Debate moderated by Shirin Wheeler, BBC, withJiří Čunek, Czech First Deputy Prime Minister, Lambert van Nistelrooij, Member of the European Parliament, and Jean-Yves Le Drian, Committee of the Regions

Investors’ Café150 stands grouped in 6 thematic villages Knowledge society

Health Research & innovationEnergyEnvironmentTransport

Investors´ CaféThe Business Area Permanent desk staffed to facilitate meetings between regional actors and business’ and bank’s representatives

Corporate graphic identityBrochures/invitations

Corporate graphic identity

All event partners follow a corporate design and media approach

« Media Day » for up to 250 journalists

from regional and Brussels-based media Strong TV presence including facilities (TV studio in the CoR)

Follow-up on coverage of the event in press

and TV

Media strategy and actions

Local events230 local events most of which in the UK (23), Italy (22), France (21), Spain (21), Poland (17), The Netherlands (11)

Documents 30 country leaflets in relevant language(s)

Distribution Representation offices of the European Commission in Member States, regional offices, Commission’s Directorate-Generals, Members of the Committee of the Regions and the European Parliament

Web site presentation: click

Closing session: 9 October, 14:00

Four reports on the OPEN DAYS themes by

Günter VerheugenMiroslav OuzkýMichel DelebarreJean-Pierre Jouyet

Address: Hans-Gert Pöttering

Closing remarks:Danuta HübnerLuc Van den Brande

Follow-up

On-line survey for feed-back by participants, speakers and partners: 10-20 OctoberFollow-up meeting with all partners: 23 October, 11:00 Post event brochure in EN to be dispatched in 30,000 copies (November Plenary)Post-event book: conclusions from each of the workshops (use the template on the web site) before 17 OctoberPress book: press articles to be sent by 31 October