The ONLY hungry day was ye sterday!

The ONLY hungry day was yesterday!

Group Members: Crystal Tee Jia XiLee Ying Le Dennis

Luan YuanfengMichelle Teo Yan Ting

Nathaniel Wong Guo Wei

Introduction

Food Wastage Most of the food we

throw away (>60%) are food that could have been eaten!

In 2009, 606 100 tonnes of food waste were generated in Singapore.

This is a huge waste of resources!!

Food Wastage

For Singapore, that would be

around 2.5m tonnes!!!

If we could reduce this

wastage, it would be

equivalent to taking out 1/5 cars!!!!

Food wastage It also wastes the money of consumers

(like you!)

Objectives The objectives of our project are to:

› Save food resources.› Minimize environmental problem caused

by food wastage.› Reduce the amount of money consumer

spend on buying unnecessary food.

Our Project

What it is about Our project is about stickers (DES)

which contain information about food products.› E.g. Name of product, Expiry dates

It is to be given out at the cashier when purchases are made.› Together with your receipts and change

What it is about Can stuck on refrigerator and

cupboards (common places to store food)

Target Audience Main targets are the people who do the

shopping in households.

DES Design

DES Design – Food Types

How does DES help? Reminds consumers of the

food products and their expiry dates.› Help reduce food wastage from expiry

Allows consumers to quickly make a list of food to purchase before shopping.› Help reduce overpurchasing of

unnecessary food.

Project Strengths› Innovative

Useful in reminding consumers about their food purchases.

› Efficient A cheap product (DES) that help to save

money.› Convenient

Convenience of usage Easy to stick on and remove

Project Weaknesses Might result in spending more time

during shopping.› Printing of the stickers at cashiers.

Unable to carry it out in actual scales.› Professional logistical support is needed to

create the stickers.› Eg. Specialized, printers, softwares and

stickers

Process of Project

Surveys General surveys about food wastage

and home food management are done. Given to different households to look

for the trend of food wastage in Singapore.

Mini-trial We have carried out a mini-trial with

our stickers. Mini-trial consisted of:

› Pre-survey› Trial with DES (2 weeks)› Post-survey

Mini-trial: Pre-survey Pre-survey was done with the

households we are working with.› To get an idea of what they felt about food

wastage.› Also helps us to compare the way

consumers felt before and after using DES.

Mini-trial: The trial Stickers were printed. Due to lack of professional support

› Several components were left out, including: Printing of name and expiry dates of product

Colour coding for months as sticker templates were printed instead.

Mini-trial: The trial Sticker Templates

Mini-trial: The trial Actual photos (of stickers)

Mini-trial: The trial Actual photos (on fridge)

Mini-trial: The trial Actual photos (on cupboards)

Mini-trial: Post-survey Post-survey was done with the

households to obtain their evaluation and feedback on DES.

It also enables us to see the change in their management of food before and after using DES.

Interviews with Environmental Agencies

To understand the gravity of the issue of food wastage in Singapore.

Possible questions:› How do you think food wastage affects our

society?› How severe is this problem in Singapore?› What do you think are the main causes of

food wastage in Singapore?

Advertisements Two Videos + One poster Two videos:

› 跑吧孩子 concept› “Food wastage kills more” concept

Poster:› Transparent bin with fresh food

跑吧孩子 concept Main character (Michelle) Part 1

› Main character runs home› She opens fridge to find all spoilt food› Tired, sad and disappointed…

跑吧孩子 concept Part 2

› Checks DES before going out› Food are perfectly edible› Happy main character

“Food wastage kills more” concept

To leave an impression on the audience about the importance of saving food.

Disasters (Earthquakes, terrorism, etc)

Food wastage (Famine, lack of resources in the long run)

Video would be about Disasters VS Food wastage

Example

Poster Idea:

› A bin which is filled with fresh food.› Shows the wastage of fresh food that could

have been eaten.

Future work

Possible Partners Sponsors (Mainly environmental

agencies)› Singapore Environmental Council› National Environmental Agency› Eco Singapore› Zerowaste SG

Partners Distributors (Mainly local

supermarkets)› Sheng Siong› NTUC Fair Price› Giant› Carrefour› Shop N’ Save› Cold Storage

Future Extensions Possible Extensions

› Extend project to food producing companies and warehouses

› Modify DES to suit for usage in warehouses› Collaborate with local communities to set

up community compost bins

The End :D