Page 1
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Whatcoherentobject(s)doyouseebelow?
Page 2
WHAT
WHY
WHO
HOW
WHERE
WHEN
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
OPSEChain(6Q-Cards)
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
Whatcoherentobject(s)doyouseebelow?
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Page 3
WHAT
WHY
WHO
HOW
WHERE
WHEN
OPSEChain(6Q-Cards)
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Whatcoherentobject(s)doyouseebelow?
Page 4
ANovelPerspecEveUsing
Einstein’sSpaceTimeFabric
WhySomeGoalsareAchievedWhileOthersareNot
Page 5
WHAT
WHY
WHO
HOW
WHENTime
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
OPSEChain(6Q-Cards)
WHERE
Page 6
WHAT
WHY
WHO
HOW
WHENTime
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
OPSEChain(6Q-Cards)
WHERESpace
Page 7
WHAT
WHYEnd
WHO
HOW
WHERESpace
WHENTime
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
OPSEChain(6Q-Cards)
Page 8
WHATWays
WHYEnd
WHOPeople
HOWMeans
WHERESpace
WHENTime
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
OPSEChain(6Q-Cards)
Page 9
WHAT
WHY
WHO
HOW OPSEChain(6Q-Cards)
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
GenericSpaceTimeFabric
WHERESpace
WHENTime
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Page 10
WHAT
WHY
WHO
HOW OPSEChain(6Q-Cards)
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
GenericSpaceTimeFabric
4Q-Diamond(System/Scene/
BusinessModelEngine)
WHERESpace
WHENTime
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Page 11
OPSEChain(6Q-Cards)
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
GenericSpaceTimeFabric
WHERESpace
WHENTime
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
WHATWays
WHYEnd
WHOPeople
HOWMeans
4Q-Diamond(System/Scene/
BusinessModelEngine)
Page 12
WHATWays
WHYEnd
WHOPeople
HOWMeans
WHERESpace
WHENTime
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
OPSEChain(6Q-Cards)
=
x
x
GenericSpaceTimeFabric
4Q-Diamond(System/Scene/
BusinessModelEngine)
Page 13
WHATWays
WHYEnd
WHOPeople
HOWMeans
WHERESpace
WHENTime
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
OPSEChain(6Q-Cards)
=
x
x
GenericSpaceTimeFabric
Einsteins’sFamousEquaEon
Page 14
WHATWays
WHYEnd
WHOPeople
HOWMeans
WHERESpace
WHENTime
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
OPSEChain(6Q-Cards)
=
x
x
Energy(E)
GenericSpaceTimeFabric
Einsteins’sFamousEquaEon
Page 15
WHATWays
WHYEnd
WHOPeople
HOWMeans
WHERESpace
WHENTime
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
OPSEChain(6Q-Cards)
=
x
x
Energy(E)
mass(m)
GenericSpaceTimeFabric
Einsteins’sFamousEquaEon
Page 16
WHATWays
WHYEnd
WHOPeople
HOWMeans
WHERESpace
WHENTime
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
OPSEChain(6Q-Cards)
=
x
x
Energy(E)
mass(m)
speedoflight(c)
GenericSpaceTimeFabric
Einsteins’sFamousEquaEon
Page 17
WHATWays
WHYEnd
WHOPeople
HOWMeans
WHERESpace
WHENTime
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
OPSEChain(6Q-Cards)
=
x
x
Energy(E)
mass(m)
speedoflight(c)
Squared(^2)
GenericSpaceTimeFabric
Einsteins’sFamousEquaEon
Page 18
WHATWays
WHYEnd
WHOPeople
HOWMeans
WHERESpace
WHENTime
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
OPSEChain(6Q-Cards)
=
x
x
Energy(E)
mass(m)
speedoflight(c)
Squared(^2)
GenericSpaceTimeFabric
Einsteins’sFamousEquaEon
4Q-Diamond(System/Scene/
BusinessModelEngine)
Page 19
WHATWays
WHYEnd
WHOPeople
HOWMeans
WHERESpace
WHENTime
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
UniversalBusinessModelEqua2onfortheWEEconomy
OPSEChain(6Q-Cards)
RodKing’sUniversalBusinessModelEquaEon
AtAnyGivenTimeandSpace:
EffectóNetworkofCauses
Outputó
InteracWonofCommunity,Processing,Input,andEnvironment
WHYóWHO*WHAT*HOW
EndóPeople*Ways*Means
GoalóPeople*Strategy*ExecuEon
ResultóPeople*Strategy*ExecuEon
Y=F(x)
=
x
x
Page 20
WHATStrategy
WHYEnd
WHOPeople
HOWExecu2on
WHERESpace
WHENTime
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
UniversalBusinessModelEqua2onfortheWEEconomy
OPSEChain(6Q-Cards)
RodKing’sUniversalBusinessModelEquaEon
AtAnyGivenTimeandSpace:
EffectóNetworkofCauses
Outputó
InteracWonofCommunity,Processing,Input,andEnvironment
WHYóWHO*WHAT*HOW
EndóPeople*Ways*Means
GoalóPeople*Strategy*ExecuEon
ResultóPeople*Strategy*ExecuEon
Y=F(x)
=
x
x
PEOPLE
PURPOSE
SYNERGY
Page 21
WHATWays
WHYEnd
WHOPeople
HOWMeans
WHERESpace
WHENTime
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
UniversalBusinessModelEqua2onfortheWEEconomy
OPSEChain(6Q-Cards)
WHYEnd
Result
Page 22
WHATWays
WHYEnd
WHOPeople
HOWMeans
WHERESpace
WHENTime
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
UniversalBusinessModelEqua2onfortheWEEconomy
OPSEChain(6Q-Cards)
WHYEnd
Result
PeopleExecuEon Strategy
Page 23
WHATWays
WHYEnd
WHOPeople
HOWMeans
WHERESpace
WHENTime
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
UniversalBusinessModelEqua2onfortheWEEconomy
OPSEChain(6Q-Cards)
WHYEnd
WHOPeople
Result
PeopleExecuEon Strategy
Page 24
WHATWays
WHYEnd
WHOPeople
HOWMeans
WHERESpace
WHENTime
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
UniversalBusinessModelEqua2onfortheWEEconomy
OPSEChain(6Q-Cards)
WHATWays
WHYEnd
WHOPeople
Result
PeopleExecuEon Strategy
Page 25
WHATWays
WHYEnd
WHOPeople
HOWMeans
WHERESpace
WHENTime
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
UniversalBusinessModelEqua2onfortheWEEconomy
OPSEChain(6Q-Cards)
WHATWays
WHYEnd
WHOPeople
HOWMeans
Result
PeopleExecuEon Strategy
Page 26
WHATWays
WHYEnd
WHOPeople
HOWMeans
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
UniversalBusinessModelEqua2onfortheWEEconomy
OPSEChain(6Q-Cards)
WHATWays
WHYEnd
WHOPeople
HOWMeans
PeopleExecuEon
Result(Trade-off:-/+)
WHERESpace
WHENTime
Strategy
Page 27
WHATWays
WHYEnd
WHOPeople
HOWMeans
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
UniversalBusinessModelEqua2onfortheWEEconomy
OPSEChain(6Q-Cards)
WHATWays
WHYEnd
WHOPeople
HOWMeans
Result(Trade-off:-/+)
PeopleStrategy(Prototype)
ExecuEonWHERESpace
WHENTime
Page 28
WHATWays
WHYEnd
WHOPeople
HOWMeans
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
UniversalBusinessModelEqua2onfortheWEEconomy
OPSEChain(6Q-Cards)
WHATWays
WHYEnd
WHOPeople
HOWMeans
Result(Trade-off:-/+)
PeopleStrategy(Prototype)
ExecuEonWHERESpace
WHENTime
Page 29
WHATWays
WHYEnd
WHOPeople
HOWMeans
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
UniversalBusinessModelEqua2onfortheWEEconomy
OPSEChain(6Q-Cards)
WHATWays
WHYEnd
WHOPeople
HOWMeans
Result(Trade-off:-/+)
PeopleStrategy(Prototype)
ExecuEonWHERESpace
WHENTime
Page 30
WHATWays
WHYEnd
WHOPeople
HOWMeans
q ENVIRONMENTq Industry
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
UniversalBusinessModelEqua2onfortheWEEconomy
OPSEChain(6Q-Cards)
WHATWays
WHYEnd
WHOPeople
HOWMeans
Result(Trade-off:-/+)
PeopleStrategy(Prototype)
ExecuEonWHERESpace
WHENTime
Page 31
WHATWays
WHYEnd
WHOPeople
HOWMeans
q ENVIRONMENTq Industry
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
UniversalBusinessModelEqua2onfortheWEEconomy
OPSEChain(6Q-Cards)
WHATWays
WHYEnd
WHOPeople
HOWMeans
Result(Trade-off:-/+)
PeopleStrategy(Prototype)
ExecuEonWHERESpace
WHENTime
CUSTOMERGROWTHENGINE
ENTERPRISEENGINE
VALUEENGINE
Page 32
WHATWays
WHYEnd
WHOPeople
HOWMeans
q ENVIRONMENTq Industry
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
UniversalBusinessModelEqua2onfortheWEEconomy
OPSEChain(6Q-Cards)
WHATWays
WHYEnd
WHOPeople
HOWMeans
Result(Trade-off:-/+)
PeopleStrategy(Prototype)
ExecuEonWHERESpace
WHENTime
CUSTOMERGROWTHENGINE:DeliversValue
ENTERPRISEENGINE:CreatesValue
VALUEENGINE:Captures/SharesValue
Page 33
WHATWays
WHYEnd
WHOPeople
HOWMeans
q ENVIRONMENTq Industry
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
UniversalBusinessModelEqua2onfortheWEEconomy
OPSEChain(6Q-Cards)
WHATWays
WHYEnd
WHOPeople
HOWMeans
Result(Trade-off:-/+)
PeopleStrategy(Prototype)
ExecuEonWHERESpace
WHENTime
CUSTOMERGROWTHENGINE:DeliversValue
ENTERPRISEENGINE:CreatesValue
VALUEENGINE:Captures/SharesValue
Page 34
WHATWays
WHYEnd
WHOPeople
HOWMeans
q ENVIRONMENTq Industry
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
UniversalBusinessModelEqua2onfortheWEEconomy
OPSEChain(6Q-Cards)
WHATWays
WHYEnd
WHOPeople
HOWMeans
Result(Trade-off:-/+)
PeopleStrategy(Prototype)
ExecuEonWHERESpace
WHENTime
CUSTOMERGROWTHENGINE:DeliversValue
ENTERPRISEENGINE:CreatesValue
VALUEENGINE:Captures/SharesValue
Page 35
q ENVIRONMENTq Industry
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
UniversalBusinessModelEqua2onfortheWEEconomy
OPSEChain(6Q-Cards)
Result(Trade-off:-/+)
PeopleStrategy(Prototype)
ExecuEonWHERESpace
WHENTime
CUSTOMERGROWTHENGINE:DeliversValue
ENTERPRISEENGINE:CreatesValue
VALUEENGINE:Captures/SharesValue
WHYEnd
WHATStrategy
WHYEnd
WHOPeople
HOWExecu2on
WHATStrategy
WHOPeople
HOWExecu2on
Page 36
WHAT
WHY
WHO
HOW
WHERE
WHEN
OPSEChain(6Q-Cards)
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Page 37
WHAT
WHY
WHO
HOW
WHERE
WHEN
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
WHAT
WHY
WHO
HOW
WHERE
WHEN
OPSEChain(6Q-Cards)WEChain(6Q-Cards)
Page 38
WHAT
WHY
WHO
HOW
WHERE
WHEN
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
WHAT
WHY
WHO
HOW
WHERE
WHEN
Org./Project:…......................Org./Project:…......................
Page 39
WHAT
WHY
WHO
HOW
WHERE
WHEN
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
WHAT
WHY
WHO
HOW
WHERE
WHEN
Org./Project:…......................Org./Project:…......................
Future(ToDo)
Present(Doing)
Page 40
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
WHENTime
Org./Project:…......................Org./Project:…......................
Future(ToDo)
Present(Doing)
WHATStrategy
WHYEnd
WHOPeople
HOWExecu2on
WHERESpace
WHENTime
WHATStrategy
WHYEnd
WHOPeople
HOWExecu2on
WHERESpace
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
Page 41
WHAT
WHY
WHO
HOW
WHERE
WHEN
Org./Project:…......................
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Swimlane
Page 42
WHAT
WHY
WHO
HOW
WHERE
WHEN
Org./Project:…......................
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Grid
Page 43
WHAT
WHY
WHO
HOW
WHERE
WHEN
Org./Project:…......................
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
TIMESPACE
FUTURE(ToDo:“ToBe”)
PRESENT(Doing:“Asis”)
PAST(Done:“Aswas”)
OPSEKanban
Page 44
WHAT
WHY
WHO
HOW
WHERE
WHEN
Org./Project:…......................
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
TIMESPACE
FUTURE(ToDo:“ToBe”)
PRESENT(Doing:“Asis”)
PAST(Done:“Aswas”)
OPSEKanban
Page 45
WHAT
WHY
WHO
HOW
WHERE
WHEN
Org./Project:…......................
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
TIMESPACE
FUTURE(ToDo:“ToBe”)
PRESENT(Doing:“Asis”)
PAST(Done:“Aswas”)
OPSEKanban
WHAT
WHY
WHO
HOW
Page 46
AgileWEStrategy
HowtoRapidlyAchieveGoalsinBusinessandLife
Page 47
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
GOALS
WickedGoals
TameGoals
CategoriesofGoals
Page 48
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
GOALS
WickedGoals
TameGoals
CategoriesofGoals
PROJECT
Page 49
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
GOALS
WickedGoals
TameGoals
CategoriesofGoals
PROJECT
q Novel;Ill-definedq InnovaWonq UnstableEnvironmentq HighUncertaintyq AdapWveStrategyq Experimentsq UnpredictableResult
q RouWne;Well-definedq Improvementq StableEnvironmentq LowUncertaintyq LinearStrategyq ProjectPhasesq PredictableResult
Page 50
WHAT
WHY
WHO
HOW
WHERE
WHEN
Org./Project:…......................
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
GOALS
WickedGoals
TameGoals
CategoriesofGoals
PROJECT
q Novel;Ill-definedq InnovaWonq UnstableEnvironmentq HighUncertaintyq AdapWveStrategyq Experimentsq UnpredictableResult
q RouWne;Well-definedq Improvementq StableEnvironmentq LowUncertaintyq LinearStrategyq ProjectPhasesq PredictableResult
Page 51
WHATStrategy
WHYGoal/Obj.
WHOPeople
HOWTac2cs
WHERE
WHEN
Org./Project:…......................
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
GOALS
WickedGoals
TameGoals
CategoriesofGoals
PROJECT
q Novel;Ill-definedq InnovaWonq UnstableEnvironmentq HighUncertaintyq AdapWveStrategyq Experimentsq UnpredictableResult
q RouWne;Well-definedq Improvementq StableEnvironmentq LowUncertaintyq LinearStrategyq ProjectPhasesq PredictableResult
Page 52
WHATStrategy
WHYGoal/Obj.
WHOPeople
HOWTac2cs
WHERE
WHEN
Org./Project:…......................
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
GOALS
WickedGoals
TameGoals
CategoriesofGoals
=
x
x
PROJECT
q Novel;Ill-definedq InnovaWonq UnstableEnvironmentq HighUncertaintyq AdapWveStrategyq Experimentsq UnpredictableResult
q RouWne;Well-definedq Improvementq StableEnvironmentq LowUncertaintyq LinearStrategyq ProjectPhasesq PredictableResult
Page 53
WHATStrategy
WHYGoal/Obj.
WHOPeople
HOWTac2cs
WHERE
WHEN
Org./Project:…......................
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
GOALS
WickedGoals
TameGoals
CategoriesofGoals
=
x
x
PROJECT
Page 54
WHAT
WHY
WHO
HOW
WHERE
WHEN
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Org./Project:…......................
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
1. PROJECT(Proj):Whatisthename/descripEonoftheproject(experiment)?
2. OBJECTIVE(Obj):WhatisthemainobjecEveorquesEontobeansweredfortheproject(experiment)?
3. ORGANIZATION(Org):WhatisthenameofthetargetedorganizaEonorclient?
4. JOBTOGETDONE(JTGD):WhatisthemaincustomerJobToGetDoneorgoal?
5. CUSTOMERPAIN(CPain):Whatarecustomerpainsorhassleswhilege`ngthejobdone?
6. CUSTOMERDELIGHT(CDel):Whatarecustomerbenefitsordelightwhilege`ngthejobdone?
7. TODO(TASKS):Whatistobefurtherdoneorachievedfortheproject(experiment)?
8. DOING(TASKS):Whatisbeingdoneorachievedfortheproject(experiment)?
9. DONE(TASKS):Whathasbeendoneorachievedfortheproject(experiment)?
10. LESSONSLEARNED:Whatarelessonslearnedorinsightsobtained?
QuesEonnaire
Page 55
WHAT
WHY
WHO
HOW
WHERE
WHEN
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Org./Project:…......................
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Page 56
WHAT
WHY
WHO
HOW
WHERE
WHEN
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
PEOPLE
PURPOSE
SYNERGY
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Org./Project:…......................
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Page 57
WHAT
WHY
WHO
HOW
WHERE
WHEN
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
PEOPLE
PURPOSE
SYNERGY
AgileWEStrategy
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Org./Project:…......................
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Strategy
Page 58
WHAT
WHY
WHO
HOW
WHERE
WHEN
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
PEOPLE
PURPOSE
SYNERGY
AgileWEStrategy
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Org./Project:…......................
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Strategy
Page 59
WHAT
WHY
WHO
HOW
WHERE
WHEN
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
PEOPLE
PURPOSE
SYNERGY
AgileWEStrategy
1-PagePlaybookforAgileWEStrategyandExecu<on:RapidlyPlay&WinintheWEEconomy
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Org./Project:…......................
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Strategy
Page 60
WHAT
WHY
WHO
HOW
WHERE
WHEN
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
PEOPLE
PURPOSE
SYNERGY
Source:BasedonLafley,A.G.;MarEn,R.L.(2013)PlayingtoWin.Massachusels:HarvardBusinessReviewPress.
STRATEGICCHOICECASCADE(SCC)1. Whatisourwinningaspira<on?
2. Wherewillweplay?
3. Howwillwewin?
4. Whatcapabili<esmustbeinplace?
5. Whatmanagementsystemsarerequired?
AgileWEStrategy
1-PagePlaybookforAgileWEStrategyandExecu<on:RapidlyPlay&WinintheWEEconomy
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Org./Project:…......................
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Strategy
Page 61
WHAT
WHY
WHO
HOW
WHERE
WHEN
JobToGetDone(JTGD):.....................................
PEOPLE
PURPOSE
SYNERGY
Source:BasedonLafley,A.G.;MarEn,R.L.(2013)PlayingtoWin.Massachusels:HarvardBusinessReviewPress.
q Past/Present/Future(S-Curve)q Trends(PESTLIED);Test/Execu2on
Pain/Delight(-/+):….....
STRATEGICCHOICECASCADE(SCC)1. Whatisourwinningaspira<on?
2. Wherewillweplay?
3. Howwillwewin?
4. Whatcapabili<esmustbeinplace?
5. Whatmanagementsystemsarerequired?
AgileWEStrategy
1-PagePlaybookforAgileWEStrategyandExecu<on:RapidlyPlay&WinintheWEEconomy
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Org./Project:…......................
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Strategy
Page 62
WHAT
WHY
WHO
HOW
WHERE
WHEN
JobToGetDone(JTGD):.....................................
PEOPLE
PURPOSE
SYNERGY
Source:BasedonLafley,A.G.;MarEn,R.L.(2013)PlayingtoWin.Massachusels:HarvardBusinessReviewPress.
q Past/Present/Future(S-Curve)q Trends(PESTLIED);Test/Execu2on
Pain/Delight(-/+):….....
STRATEGICCHOICECASCADE(SCC)1. Whatisourwinningaspira<on?
2. Wherewillweplay?
3. Howwillwewin?
4. Whatcapabili<esmustbeinplace?
5. Whatmanagementsystemsarerequired?
AgileWEStrategy
1-PagePlaybookforAgileWEStrategyandExecu<on:RapidlyPlay&WinintheWEEconomy
q PlayingField(Industry/Product)q Compe2tors(Startups;Incumbents)q SupplyChain;Non-customers
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Org./Project:…......................
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Strategy
Page 63
WHAT
WHY
WHO
HOW
WHERE
WHEN
q WinningAspira2on(MoEvaEon)q SharedValue(ProfitMargin)
JobToGetDone(JTGD):.....................................
PEOPLE
PURPOSE
SYNERGY
Source:BasedonLafley,A.G.;MarEn,R.L.(2013)PlayingtoWin.Massachusels:HarvardBusinessReviewPress.
q Past/Present/Future(S-Curve)q Trends(PESTLIED);Test/Execu2on
Pain/Delight(-/+):….....
STRATEGICCHOICECASCADE(SCC)1. Whatisourwinningaspira<on?
2. Wherewillweplay?
3. Howwillwewin?
4. Whatcapabili<esmustbeinplace?
5. Whatmanagementsystemsarerequired?
AgileWEStrategy
1-PagePlaybookforAgileWEStrategyandExecu<on:RapidlyPlay&WinintheWEEconomy
q PlayingField(Industry/Product)q Compe2tors(Startups;Incumbents)q SupplyChain;Non-customers
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Org./Project:…......................
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Strategy
Page 64
WHAT
WHY
WHO
HOW
WHERE
WHEN
q WinningAspira2on(MoEvaEon)q SharedValue(ProfitMargin)
JobToGetDone(JTGD):.....................................
PEOPLE
PURPOSE
SYNERGY
Source:BasedonLafley,A.G.;MarEn,R.L.(2013)PlayingtoWin.Massachusels:HarvardBusinessReviewPress.
q Past/Present/Future(S-Curve)q Trends(PESTLIED);Test/Execu2on
Pain/Delight(-/+):….....
STRATEGICCHOICECASCADE(SCC)1. Whatisourwinningaspira<on?
2. Wherewillweplay?
3. Howwillwewin?
4. Whatcapabili<esmustbeinplace?
5. Whatmanagementsystemsarerequired?
AgileWEStrategy
1-PagePlaybookforAgileWEStrategyandExecu<on:RapidlyPlay&WinintheWEEconomy
q PlayingField(Industry/Product)q Compe2tors(Startups;Incumbents)q SupplyChain;Non-customers
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
q Customers/Market(1/2/MulE-sided)q Channels(DistribuEon);Suppliersq Rela2onships/Partners;Influencers
Org./Project:…......................
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Strategy
Page 65
WHAT
WHY
WHO
HOW
WHERE
WHEN
q Strategy;Compe22veAdvantageq ValueProposi2onq Product/Service(Prototype)
q WinningAspira2on(MoEvaEon)q SharedValue(ProfitMargin)
JobToGetDone(JTGD):.....................................
PEOPLE
PURPOSE
SYNERGY
Source:BasedonLafley,A.G.;MarEn,R.L.(2013)PlayingtoWin.Massachusels:HarvardBusinessReviewPress.
q Past/Present/Future(S-Curve)q Trends(PESTLIED);Test/Execu2on
Pain/Delight(-/+):….....
STRATEGICCHOICECASCADE(SCC)1. Whatisourwinningaspira<on?
2. Wherewillweplay?
3. Howwillwewin?
4. Whatcapabili<esmustbeinplace?
5. Whatmanagementsystemsarerequired?
AgileWEStrategy
1-PagePlaybookforAgileWEStrategyandExecu<on:RapidlyPlay&WinintheWEEconomy
q PlayingField(Industry/Product)q Compe2tors(Startups;Incumbents)q SupplyChain;Non-customers
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Org./Project:…......................
q Customers/Market(1/2/MulE-sided)q Channels(DistribuEon);Suppliersq Rela2onships/Partners;Influencers
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Strategy
Page 66
WHAT
WHY
WHO
HOW
WHERE
WHEN
q Strategy;Compe22veAdvantageq ValueProposi2onq Product/Service(Prototype)
q WinningAspira2on(MoEvaEon)q SharedValue(ProfitMargin)
JobToGetDone(JTGD):.....................................
PEOPLE
PURPOSE
SYNERGYq Capabili2es(Resources/AcEviEes)q ManagementSystems(Dashboard)
Source:BasedonLafley,A.G.;MarEn,R.L.(2013)PlayingtoWin.Massachusels:HarvardBusinessReviewPress.
q Past/Present/Future(S-Curve)q Trends(PESTLIED);Test/Execu2on
Pain/Delight(-/+):….....
STRATEGICCHOICECASCADE(SCC)1. Whatisourwinningaspira<on?
2. Wherewillweplay?
3. Howwillwewin?
4. Whatcapabili<esmustbeinplace?
5. Whatmanagementsystemsarerequired?
AgileWEStrategy
1-PagePlaybookforAgileWEStrategyandExecu<on:RapidlyPlay&WinintheWEEconomy
q PlayingField(Industry/Product)q Compe2tors(Startups;Incumbents)q SupplyChain;Non-customers
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Org./Project:…......................
q Customers/Market(1/2/MulE-sided)q Channels(DistribuEon);Suppliersq Rela2onships/Partners;Influencers
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Strategy
Page 67
WHAT
WHY
WHO
HOW
WHERE
WHEN
q Strategy;Compe22veAdvantageq ValueProposi2onq Product/Service(Prototype)
q WinningAspira2on(MoEvaEon)q SharedValue(ProfitMargin)
q Past/Present/Future(S-Curve)q Trends(PESTLIED);Test/Execu2on
JobToGetDone(JTGD):.....................................
PEOPLE
PURPOSE
SYNERGYq Capabili2es(Resources/AcEviEes)q ManagementSystems(Dashboard)
Source:BasedonLafley,A.G.;MarEn,R.L.(2013)PlayingtoWin.Massachusels:HarvardBusinessReviewPress.
TrendAnalysisPain/Delight(-/+):….....
STRATEGICCHOICECASCADE(SCC)1. Whatisourwinningaspira<on?
2. Wherewillweplay?
3. Howwillwewin?
4. Whatcapabili<esmustbeinplace?
5. Whatmanagementsystemsarerequired?
AgileWEStrategy
1-PagePlaybookforAgileWEStrategyandExecu<on:RapidlyPlay&WinintheWEEconomy
q PlayingField(Industry/Product)q Compe2tors(Startups;Incumbents)q SupplyChain;Non-customers
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Org./Project:…......................
q Customers/Market(1/2/MulE-sided)q Channels(DistribuEon);Suppliersq Rela2onships/Partners;Influencers
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Strategy
Page 68
WHAT
WHY
WHO
HOW
WHERE
WHEN
q Strategy;Compe22veAdvantageq ValueProposi2onq Product/Service(Prototype)
q WinningAspira2on(MoEvaEon)q SharedValue(ProfitMargin)
q Past/Present/Future(S-Curve)q Trends(PESTLIED);Test/Execu2on
JobToGetDone(JTGD):.....................................
PEOPLE
PURPOSE
SYNERGYq Capabili2es(Resources/AcEviEes)q ManagementSystems(Dashboard)
Source:BasedonLafley,A.G.;MarEn,R.L.(2013)PlayingtoWin.Massachusels:HarvardBusinessReviewPress.
IndustryAnalysis
TrendAnalysisPain/Delight(-/+):….....
STRATEGICCHOICECASCADE(SCC)1. Whatisourwinningaspira<on?
2. Wherewillweplay?
3. Howwillwewin?
4. Whatcapabili<esmustbeinplace?
5. Whatmanagementsystemsarerequired?
AgileWEStrategy
1-PagePlaybookforAgileWEStrategyandExecu<on:RapidlyPlay&WinintheWEEconomy
q PlayingField(Industry/Product)q Compe2tors(Startups;Incumbents)q SupplyChain;Non-customers
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Org./Project:…......................
q Customers/Market(1/2/MulE-sided)q Channels(DistribuEon);Suppliersq Rela2onships/Partners;Influencers
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Strategy
Page 69
WHAT
WHY
WHO
HOW
WHERE
WHEN
q Strategy;Compe22veAdvantageq ValueProposi2onq Product/Service(Prototype)
q WinningAspira2on(MoEvaEon)q SharedValue(ProfitMargin)
q Past/Present/Future(S-Curve)q Trends(PESTLIED);Test/Execu2on
JobToGetDone(JTGD):.....................................
PEOPLE
PURPOSE
SYNERGYq Capabili2es(Resources/AcEviEes)q ManagementSystems(Dashboard)
STRATEGICCHOICECASCADE(SCC)1. Whatisourwinningaspira<on?
2. Wherewillweplay?
3. Howwillwewin?
4. Whatcapabili<esmustbeinplace?
5. Whatmanagementsystemsarerequired?
Source:BasedonLafley,A.G.;MarEn,R.L.(2013)PlayingtoWin.Massachusels:HarvardBusinessReviewPress.
CustomerValueAnalysis
IndustryAnalysis
BusinessModelAnalysis
CompeWtorAnalysis
TrendAnalysisPain/Delight(-/+):….....
AgileWEStrategy
1-PagePlaybookforAgileWEStrategyandExecu<on:RapidlyPlay&WinintheWEEconomy
q PlayingField(Industry/Product)q Compe2tors(Startups;Incumbents)q SupplyChain;Non-customers
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Org./Project:…......................
q Customers/Market(1/2/MulE-sided)q Channels(DistribuEon);Suppliersq Rela2onships/Partners;Influencers
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Strategy
Page 70
WHAT
WHY
WHO
HOW
WHERE
WHEN
q Strategy;Compe22veAdvantageq ValueProposi2onq Product/Service(Prototype)
q WinningAspira2on(MoEvaEon)q SharedValue(ProfitMargin)
q Past/Present/Future(S-Curve)q Trends(PESTLIED);Test/Execu2on
JobToGetDone(JTGD):.....................................
PEOPLE
PURPOSE
SYNERGYq Capabili2es(Resources/AcEviEes)q ManagementSystems(Dashboard)
STRATEGICCHOICECASCADE(SCC)1. Whatisourwinningaspira<on?
2. Wherewillweplay?
3. Howwillwewin?
4. Whatcapabili<esmustbeinplace?
5. Whatmanagementsystemsarerequired?
Source:BasedonLafley,A.G.;MarEn,R.L.(2013)PlayingtoWin.Massachusels:HarvardBusinessReviewPress.
CustomerValueAnalysis
IndustryAnalysis
BusinessModelAnalysis
CompeWtorAnalysis
TrendAnalysisPain/Delight(-/+):….....
AgileWEStrategy
1-PagePlaybookforAgileWEStrategyandExecu<on:RapidlyPlay&WinintheWEEconomy
q PlayingField(Industry/Product)q Compe2tors(Startups;Incumbents)q SupplyChain;Non-customers
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Org./Project:…......................
q Customers/Market(1/2/MulE-sided)q Channels(DistribuEon);Suppliersq Rela2onships/Partners;Influencers
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Strategy
Page 71
AgileWEExecu2on
HowtoRapidlyAchieveGoalsinBusinessandLife
Page 72
WHAT
WHY
WHO
HOW
WHERE
WHEN
1
2
3
4
5
6
AgileWEExecu2on:StartwithWHO
Choose/DeployWHENChoose/DeployWHEREMeasureWHOBuildWHATDecideHOWLearnWHYREPEAT6Q-Loop(StarWngfromStep1&usingaWEFractal)
RodKing’s7STEPSFORSUCCESSFULLYMANAGINGLEANINNOVATION(“WICKED”)PROJECTS
7
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
PEOPLE
PURPOSE
SYNERGY
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Org./Project:…......................
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Execu2
on
Page 73
WHY
HOW
WHERE
WHEN
1
2
3
4
5
6
AgileWEExecu2on:StartwithWHO
Choose/DeployWHENChoose/DeployWHEREMeasureWHOBuildWHATDecideHOWLearnWHYREPEAT6Q-Loop(StarWngfromStep1&usingaWEFractal)
RodKing’s7STEPSFORSUCCESSFULLYMANAGINGLEANINNOVATION(“WICKED”)PROJECTS
7
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
PEOPLE
PURPOSE
SYNERGY
WHATProduct
WHOMarket
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Org./Project:…......................
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Execu2
on
Page 74
WHY
HOW
WHERE
WHEN
1
2
3
4
5
6
AgileWEExecu2on:StartwithWHO
Choose/DeployWHENChoose/DeployWHEREMeasureWHOBuildWHATDecideHOWLearnWHYREPEAT6Q-Loop(StarWngfromStep1&usingaWEFractal)
RodKing’s7STEPSFORSUCCESSFULLYMANAGINGLEANINNOVATION(“WICKED”)PROJECTS
7
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
PEOPLE
PURPOSE
SYNERGY
WHATProduct
WHOMarket
Fitness
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Org./Project:…......................
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Execu2
on
Page 75
CaseStudyonP&G’sOlayAgileWEStrategy&Execu2on
Page 76
P&G’sOlayAgileWEStrategy
Page 77
WHAT
WHY
WHO
HOW
WHERE
WHEN
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
PEOPLE
PURPOSE
SYNERGY
One-PageStrategy&Execu2on(OPSE)MapforP&GRapidlyAchieveTameandWickedGoalsintheWE-Economy
AgileWEStrategy
1-PagePlaybookforAgileWEStrategyandExecu<on:RapidlyPlay&WinintheWEEconomy
Org./Project:P&G
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Strategy
Page 78
WHAT
WHY
WHO
HOW
WHERE
WHEN
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
PEOPLE
PURPOSE
SYNERGY
AgileWEStrategy
1-PagePlaybookforAgileWEStrategyandExecu<on:RapidlyPlay&WinintheWEEconomy
STRATEGICCHOICECASCADE(SCC)1. Whatisourwinningaspira<on?
2. Wherewillweplay?
3. Howwillwewin?
4. Whatcapabili<esmustbeinplace?
5. Whatmanagementsystemsarerequired?
Source:BasedonLafley,A.G.;MarEn,R.L.(2013)PlayingtoWin.Massachusels:HarvardBusinessReviewPress. Org./Project:P&G
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
One-PageStrategy&Execu2on(OPSE)MapforP&GRapidlyAchieveTameandWickedGoalsintheWE-Economy
Strategy
Page 79
WHAT
WHY
WHO
HOW
WHERE
WHEN
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
PEOPLE
PURPOSE
SYNERGY
AgileWEStrategy
1-PagePlaybookforAgileWEStrategyandExecu<on:RapidlyPlay&WinintheWEEconomy
CustomerValueAnalysis
IndustryAnalysis
BusinessModelAnalysis
CompeWtorAnalysis
TrendAnalysis
STRATEGICCHOICECASCADE(SCC)1. Whatisourwinningaspira<on?
2. Wherewillweplay?
3. Howwillwewin?
4. Whatcapabili<esmustbeinplace?
5. Whatmanagementsystemsarerequired?
Source:BasedonLafley,A.G.;MarEn,R.L.(2013)PlayingtoWin.Massachusels:HarvardBusinessReviewPress. Org./Project:P&G
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
One-PageStrategy&Execu2on(OPSE)MapforP&GRapidlyAchieveTameandWickedGoalsintheWE-Economy
Strategy
Page 80
WHAT
WHY
WHO
HOW
WHERE
WHEN
q Begeran2-agingskin-careproductsq Winningmarke2ngcampaignq Establish“mass2ge”segment
q Growfromthecore:leadingbrands,coremarkets,andmasscustomers
q Extendintohome,beauty,health,andpersonalcare
q Meaningfullyimprovethelivesoftheworld’sconsumers
q Deliverleadership,sales,profits,andvaluecrea2on
q Expandinemergingmarketstobuildleadingposi2onslongterm
q Past/Present/Future(S-Curve)q Trends(PESTLIED);Test/ExecuEon
JobToGetDone(JTGD):.....................................
PEOPLE
PURPOSE
SYNERGYq ConsumerUnderstanding/Innova-
2on/Branding/Go-to-market/Scalingq Objec2ves,Goals,Strategy&Metricsq Opera2ngTotalShareholderReturnq LeadershipDevelopment
AgileWEStrategy
STRATEGICCHOICECASCADE(SCC)1. Whatisourwinningaspira<on?
2. Wherewillweplay?
3. Howwillwewin?
4. Whatcapabili<esmustbeinplace?
5. Whatmanagementsystemsarerequired?
Source:BasedonLafley,A.G.;MarEn,R.L.(2013)PlayingtoWin.Massachusels:HarvardBusinessReviewPress.
Pain/Delight(-/+):….....
1-PagePlaybookforAgileWEStrategyandExecu<on:RapidlyPlay&WinintheWEEconomy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
One-PageStrategy&Execu2on(OPSE)MapforP&GRapidlyAchieveTameandWickedGoalsintheWE-Economy
Strategy
Page 81
WHAT
WHY
WHO
HOW
WHERE
WHEN
q Begeran2-agingskin-careproductsq Winningmarke2ngcampaignq Establish“mass2ge”segment
q Growfromthecore:leadingbrands,coremarkets,andmasscustomers
q Extendintohome,beauty,health,andpersonalcare
q Meaningfullyimprovethelivesoftheworld’sconsumers
q Deliverleadership,sales,profits,andvaluecrea2on
q Expandinemergingmarketstobuildleadingposi2onslongterm
q Past/Present/Future(S-Curve)q Trends(PESTLIED);Test/ExecuEon
JobToGetDone(JTGD):.....................................
PEOPLE
PURPOSE
SYNERGYq ConsumerUnderstanding/Innova-
2on/Branding/Go-to-market/Scalingq Objec2ves,Goals,Strategy&Metricsq Opera2ngTotalShareholderReturnq LeadershipDevelopment
AgileWEStrategy
STRATEGICCHOICECASCADE(SCC)1. Whatisourwinningaspira<on?
2. Wherewillweplay?
3. Howwillwewin?
4. Whatcapabili<esmustbeinplace?
5. Whatmanagementsystemsarerequired?
Source:BasedonLafley,A.G.;MarEn,R.L.(2013)PlayingtoWin.Massachusels:HarvardBusinessReviewPress.
Pain/Delight(-/+):….....
1-PagePlaybookforAgileWEStrategyandExecu<on:RapidlyPlay&WinintheWEEconomy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
One-PageStrategy&Execu2on(OPSE)MapforP&GRapidlyAchieveTameandWickedGoalsintheWE-Economy
Strategy
Page 82
WHAT
WHY
WHO
HOW
WHERE
WHEN
q Begeran2-agingskin-careproductsq Winningmarke2ngcampaignq Establish“mass2ge”segment
q Growfromthecore:leadingbrands,coremarkets,andmasscustomers
q Extendintohome,beauty,health,andpersonalcare
q Expandinemergingmarketstobuildleadingposi2onslongterm
q Past/Present/Future(S-Curve)q Trends(PESTLIED);Test/ExecuEon
JobToGetDone(JTGD):.....................................
PEOPLE
PURPOSE
SYNERGYq ConsumerUnderstanding/Innova-
2on/Branding/Go-to-market/Scalingq Objec2ves,Goals,Strategy&Metricsq Opera2ngTotalShareholderReturnq LeadershipDevelopment
AgileWEStrategy
STRATEGICCHOICECASCADE(SCC)1. Whatisourwinningaspira<on?
2. Wherewillweplay?
3. Howwillwewin?
4. Whatcapabili<esmustbeinplace?
5. Whatmanagementsystemsarerequired?
Source:BasedonLafley,A.G.;MarEn,R.L.(2013)PlayingtoWin.Massachusels:HarvardBusinessReviewPress.
1-PagePlaybookforAgileWEStrategyandExecu<on:RapidlyPlay&WinintheWEEconomy
CustomerValueAnalysis
IndustryAnalysis
BusinessModelAnalysis
CompeWtorAnalysis
TrendAnalysis
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
q Meaningfullyimprovethelivesoftheworld’sconsumers
q Deliverleadership,sales,profits,andvaluecrea2on
Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)MapforP&GRapidlyAchieveTameandWickedGoalsintheWE-Economy
Strategy
Page 83
WHAT
WHY
WHO
HOW
WHERE
WHEN
q Begeran2-agingskin-careproductsq Winningmarke2ngcampaignq Establish“mass2ge”segment
q Targetyoungerwomenin30’s&40’sq Moveupmarket(in“mass2ge”
channelwithexis2ngmassretailers)
q Becomealeadingskin-carebrandq Createkeypillarinbeauty-carebus.q Wininchosenchannelsandmarkets
q Sellinmajorgeographies(NorthAmericaandUK)
q Past/Present/Future(S-Curve)q Trends(PESTLIED);Test/ExecuEon
One-PageStrategy&Execu2on(OPSE)MapforP&G’sOlayRapidlyAchieveTameandWickedGoalsintheWE-Economy
PEOPLE
PURPOSE
SYNERGY
AgileWEStrategy
STRATEGICCHOICECASCADE(SCC)1. Whatisourwinningaspira<on?
2. Wherewillweplay?
3. Howwillwewin?
4. Whatcapabili<esmustbeinplace?
5. Whatmanagementsystemsarerequired?
Source:BasedonLafley,A.G.;MarEn,R.L.(2013)PlayingtoWin.Massachusels:HarvardBusinessReviewPress.
Pain/Delight(-/+):….....
1-PagePlaybookforAgileWEStrategyandExecu<on:RapidlyPlay&WinintheWEEconomy
q Leveragecapabili2esofconsumerunderstanding,brandbuilding,etc.
q Partnertowinwithconsumers,etc.q LeverageP&Gsystems,partners…q “Lovethejobyou’rein”
JobToGetDone(JTGD):Fightsignsofaging
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Strategy
Page 84
WHAT
WHY
WHO
HOW
WHERE
WHEN
q PresWgecompeWtorswillnottrytofollowOlayintomassWgesegment
q MasscompeWtorsfacelowerpriceOlay
q Sufficientlylargenumberofwomenwantto“fightthe7signsofaging”
q MassretailerswillembracemassWgeq Pricingsweetspotexistsformasses
q Becomealeadingskin-carebrandq Createkeypillarinbeauty-carebus.q Wininchosenchannelsandmarkets
q EmergingmassWgesegmentwillbeatleastasstructurallyalracWveasthecurrentmass-marketsegment
q Past/Present/Future(S-Curve)q Trends(PESTLIED);Test/ExecuEon
JobToGetDone(JTGD):Fightsignsofaging
PEOPLE
PURPOSE
SYNERGY
AgileWEStrategy–Predic<ons(Hypotheses)
STRATEGICCHOICECASCADE(SCC)1. Whatisourwinningaspira<on?
2. Wherewillweplay?
3. Howwillwewin?
4. Whatcapabili<esmustbeinplace?
5. Whatmanagementsystemsarerequired?
Source:BasedonLafley,A.G.;MarEn,R.L.(2013)PlayingtoWin.Massachusels:HarvardBusinessReviewPress.
Pain/Delight(-/+):….....
1-PagePlaybookforAgileWEStrategyandExecu<on:RapidlyPlay&WinintheWEEconomy
q P&GcancreatepresWge-likebrandposiWoning,packaging,andin-storepromoWoninthemasschannel
q P&Gcanbuildstrongpartnershipswithmassretailers
q P&GcanhavesweetspotcoststructureWorld-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME).AgileWEStrategist
[email protected] &@rodKuhnKing
One-PageStrategy&Execu2on(OPSE)MapforP&G’sOlayRapidlyAchieveTameandWickedGoalsintheWE-Economy
Strategy
Page 85
WHY
HOW
WHERE
WHEN
q PresWgecompeWtorswillnottrytofollowOlayintomassWgesegment
q MasscompeWtorsfacelowerpriceOlay
q Sufficientlylargenumberofwomenwantto“fightthe7signsofaging”
q MassretailerswillembracemassWgeq Pricingsweetspotexistsformasses
q Becomealeadingskin-carebrandq Createkeypillarinbeauty-carebus.q Wininchosenchannelsandmarkets
q EmergingmassWgesegmentwillbeatleastasstructurallyalracWveasthecurrentmass-marketsegment
q Past/Present/Future(S-Curve)q Trends(PESTLIED);Test/ExecuEon
JobToGetDone(JTGD):Fightsignsofaging
PEOPLE
PURPOSE
SYNERGY
AgileWEStrategy–Predic<ons(Hypotheses)
STRATEGICCHOICECASCADE(SCC)1. Whatisourwinningaspira<on?
2. Wherewillweplay?
3. Howwillwewin?
4. Whatcapabili<esmustbeinplace?
5. Whatmanagementsystemsarerequired?
Source:BasedonLafley,A.G.;MarEn,R.L.(2013)PlayingtoWin.Massachusels:HarvardBusinessReviewPress.
Pain/Delight(-/+):….....
1-PagePlaybookforAgileWEStrategyandExecu<on:RapidlyPlay&WinintheWEEconomy
q P&GcancreatepresWge-likebrandposiWoning,packaging,andin-storepromoWoninthemasschannel
q P&Gcanbuildstrongpartnershipswithmassretailers
q P&Gcanhavesweetspotcoststructure
WHAT
WHO
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
One-PageStrategy&Execu2on(OPSE)MapforP&G’sOlayRapidlyAchieveTameandWickedGoalsintheWE-Economy
Strategy
Page 86
P&G’sOlayAgileWETesEng/ExecuEon
Page 87
WHAT
WHY
WHO
HOW
WHERE
WHEN
q Begeran2-agingskin-careproductsq Winningmarke2ngcampaignq Establish“mass2ge”segment
q Targetyoungerwomenin30’s&40’sq Moveupmarket(in“mass2ge”
channelwithexis2ngmassretailers)
q Becomealeadingskin-carebrandq Createkeypillarinbeauty-carebus.q Wininchosenchannelsandmarkets
q Sellinmajorgeographies(NorthAmericaandUK)
q Past/Present/Future(S-Curve)q Trends(PESTLIED);Test/Execu2on
PEOPLE
PURPOSE
SYNERGYq Leveragecapabili2esofconsumer
understanding,brandbuilding,etc.q Partnertowinwithconsumers,etc.q LeverageP&Gsystems,partners…q “Lovethejobyou’rein”
AgileWEExecu2on
Pain/Delight(-/+):….....
1
2
3
4
5
6
Choose/DeployWHENChoose/DeployWHEREMeasureWHOBuildWHATDecideHOWLearnWHYREPEAT6Q-Loop(StarWngfromStep1&usingaWEFractal)
7STEPSFORSUCCESSFULLYMANAGINGLEANINNOVATION(“WICKED”)PROJECTS
7
One-PageStrategy&Execu2on(OPSE)MapforP&G’sOlayRapidlyAchieveTameandWickedGoalsintheWE-Economy
JobToGetDone(JTGD):Fightsignsofaging
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Execu2
on
Page 88
WHY
HOW
WHERE
WHEN
q PresWgecompeWtorswillnottrytofollowOlayintomassWgesegment
q MasscompeWtorsfacelowerpriceOlay
q Sufficientlylargenumberofwomenwantto“fightthe7signsofaging”
q MassretailerswillembracemassWgeq Pricingsweetspotexistsformasses
q Becomealeadingskin-carebrandq Createkeypillarinbeauty-carebus.q Wininchosenchannelsandmarkets
q EmergingmassWgesegmentwillbeatleastasstructurallyalracWveasthecurrentmass-marketsegment
q Past/Present/Future(S-Curve)q Trends(PESTLIED);Test/Execu2on
JobToGetDone(JTGD):Fightsignsofaging
PEOPLE
PURPOSE
SYNERGY
Pain/Delight(-/+):….....
q P&GcancreatepresWge-likebrandposiWoning,packaging,andin-storepromoWoninthemasschannel
q P&Gcanbuildstrongpartnershipswithmassretailers
q P&Gcanhavesweetspotcoststructure
1
2
3
4
5
6
Choose/DeployWHENChoose/DeployWHEREMeasureWHOBuildWHATDecideHOWLearnWHYREPEAT6Q-Loop(StarWngfromStep1&usingaWEFractal)
7STEPSFORSUCCESSFULLYMANAGINGLEANINNOVATION(“WICKED”)PROJECTS
7
AgileWETes2ng/Execu2on–Predic<ons(Hypotheses)
WHATProduct
WHOMarket
Fitness
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
One-PageStrategy&Execu2on(OPSE)MapforP&G’sOlayRapidlyAchieveTameandWickedGoalsintheWE-Economy
Execu2
on
Page 90
AGILEWESTRATEGY&EXECUTION:
“PutPeopleFirst”JobToGetDone
ChangingEnvironment:UnpredictableINNOVATION(“Yang”)
StableEnvironment:Predictable
IMPROVEMENT(“Yin”)
Mission/Purpose:RapidlybuildorganizaWonsforphysical,intellectual,emoWonal,andspiritualchange
One-PageStrategy&Execu2on(OPSE)RapidlyAchieveTameandWickedGoalsintheWE-Economy
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Page 91
AGILEWESTRATEGY&EXECUTION:
“PutPeopleFirst”JobToGetDone
ChangingEnvironment:UnpredictableINNOVATION(“Yang”)
StableEnvironment:Predictable
IMPROVEMENT(“Yin”)
Mission/Purpose:RapidlybuildorganizaWonsforphysical,intellectual,emoWonal,andspiritualchange
ONE-PAGEPROJECTPROPOSAL&MNGT(O3PM)
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)RapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
Page 92
AGILEWESTRATEGY&EXECUTION:
“PutPeopleFirst”JobToGetDone
ChangingEnvironment:UnpredictableINNOVATION(“Yang”)
StableEnvironment:Predictable
IMPROVEMENT(“Yin”)
Mission/Purpose:RapidlybuildorganizaWonsforphysical,intellectual,emoWonal,andspiritualchange
ONE-PAGEPROJECTPROPOSAL&MNGT(O3PM)
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)RapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
WICKEDGOAL:LeanInnovaEon
Project(LIP)
TAMEGOAL:TradiEonalImprovement
Project(TIP)
Page 93
AGILEWESTRATEGY&EXECUTION:
“PutPeopleFirst”JobToGetDone
ChangingEnvironment:UnpredictableINNOVATION(“Yang”)
StableEnvironment:Predictable
IMPROVEMENT(“Yin”)
Mission/Purpose:RapidlybuildorganizaWonsforphysical,intellectual,emoWonal,andspiritualchange
LEANSTARTUP(LS)APPROACH
PLAYINGTOWIN(PTW)APPROACH
ONE-PAGEPROJECTPROPOSAL&MNGT(O3PM)
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)RapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
WICKEDGOAL:LeanInnovaEon
Project(LIP)
TAMEGOAL:TradiEonalImprovement
Project(TIP)
Page 94
AGILEWESTRATEGY&EXECUTION:
“PutPeopleFirst”JobToGetDone
ChangingEnvironment:UnpredictableINNOVATION(“Yang”)
StableEnvironment:Predictable
IMPROVEMENT(“Yin”)
Mission/Purpose:RapidlybuildorganizaWonsforphysical,intellectual,emoWonal,andspiritualchange
LEANSTARTUP(LS)APPROACH
PLAYINGTOWIN(PTW)APPROACH
ONE-PAGEPROJECTPROPOSAL&MNGT(O3PM)
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)RapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
WICKEDGOAL:LeanInnovaEon
Project(LIP)
TAMEGOAL:TradiEonalImprovement
Project(TIP)
Page 95
AGILEWESTRATEGY&EXECUTION:
“PutPeopleFirst”JobToGetDone
Birth
Infancy
ConcepWon
Death/Renewal
Growth
Maturity
ChangingEnvironment:UnpredictableINNOVATION(“Yang”)
StableEnvironment:Predictable
IMPROVEMENT(“Yin”)
Mission/Purpose:RapidlybuildorganizaWonsforphysical,intellectual,emoWonal,andspiritualchange
LEANSTARTUP(LS)APPROACH
PLAYINGTOWIN(PTW)APPROACH
ONE-PAGEPROJECTPROPOSAL&MNGT(O3PM)
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
One-PageStrategy&Execu2on(OPSE)RapidlyAchieveTameandWickedGoalsintheWE-Economy
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
WICKEDGOAL:LeanInnovaEon
Project(LIP)
TAMEGOAL:TradiEonalImprovement
Project(TIP)
Page 97
ChecklistofIdeas/ToolsforWEFractal(Project)
WHY:IMPACTSPACEq LeapofFaith;GrandChallenge;Mission/Purposeq VisionTemplate;CoreValuesq PaymentTest;PriceSensiEvityMeter
WHO:CUSTOMERPROBLEM/CHANNELSPACEq CustomerSegmentaEon(Testers’ContactLists)q Job-To-Be-DoneStatement;InfluencePyramidq Pain-storming;Root-causeAnalysis(5Whys)q AdviceSolicitaEonVisit;Ethnographyq ColdCallTestq VoteTest(Crowdsourcing)q ProofTest(Prototyping)q Smoke(Fake/FicWonal)Testq WowTestq CustomerConsumpEonChain(10QuesWons)
WHAT:PRODUCT/STRATEGYSPACEq TheoreEcalPrototypeq VirtualPrototypeq MinimumViablePrototypeq MinimumAwesomeProduct
HOW:PROCESS/RESOURCESPACEq Q.O.N.E.S.:QuesWoning;Observing;NetworkingExperimenWng;
Synthesisq SoluEon-ProcessTemplate(Build-Measure-LearnLoop);Scrumq BusinessModelCanvas/Snapshot
WHAT
WHY
WHO
HOW
WHERE
WHEN
OPSEChain(6Q-Cards)
JobToGetDone(JTGD):..................................... Pain/Delight(-/+):….....
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Page 98
WHAT
WHY
WHO
HOW
JobToGetDone(JTGD):..................................................................... Pain/Delight(-/+):….....BUSINESSMODELENGINE(BME)
WHERE?WHEN?
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
OPSEChain(6Q-Cards)
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Page 99
WHATWays
WHYEnd
WHOProblem
HOWMeans
JobToGetDone(JTGD):..................................................................... Pain/Delight(-/+):….....BUSINESSMODELENGINE(BME)
WHERE?WHEN?
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
OPSEChain(6Q-Cards)
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Page 100
WHATWays
WHYEnd
WHOProblem
HOWMeans
JobToGetDone(JTGD):..................................................................... Pain/Delight(-/+):….....BUSINESSMODELENGINE(BME)
WHERE?WHEN?
Organiza2on/Project/Scene:….....................
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
OPSEChain(6Q-Cards)
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Page 101
WHATWays
WHYEnd
WHOProblem
HOWMeans
JobToGetDone(JTGD):..................................................................... Pain/Delight(-/+):….....BUSINESSMODELENGINE(BME)
WHERE?WHEN?
ChecklistofIdeas/ToolsforWEFractal(Project)
WHY:IMPACTSPACEq LeapofFaith;GrandChallenge;Mission/Purposeq VisionTemplate;CoreValuesq PaymentTest;PriceSensiEvityMeter
WHO:CUSTOMERPROBLEM/CHANNELSPACEq CustomerSegmentaEon(Testers’ContactLists)q Job-To-Be-DoneStatement;InfluencePyramidq Pain-storming;Root-causeAnalysis(5Whys)q AdviceSolicitaEonVisit;Ethnographyq ColdCallTestq VoteTest(Crowdsourcing)q ProofTest(Prototyping)q Smoke(Fake/FicWonal)Testq WowTestq CustomerConsumpEonChain(10QuesWons)
WHAT:PRODUCT/STRATEGYSPACEq TheoreEcalPrototypeq VirtualPrototypeq MinimumViablePrototypeq MinimumAwesomeProduct
HOW:PROCESS/RESOURCESPACEq Q.O.N.E.S.:QuesWoning;Observing;NetworkingExperimenWng;
Synthesisq SoluEon-ProcessTemplate(Build-Measure-LearnLoop);Scrumq BusinessModelCanvas/Snapshot
Organiza2on/Project/Scene:….....................
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
OPSEChain(6Q-Cards)
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Page 102
WHATWays
WHYEnd
WHOProblem
HOWMeans
JobToGetDone(JTGD):..................................................................... Pain/Delight(-/+):….....BUSINESSMODELENGINE(BME)
WHERE?WHEN?
ChecklistofIdeas/ToolsforWEFractal(Project)
WHY:IMPACTSPACEq LeapofFaith;GrandChallenge;Mission/Purposeq VisionTemplate;CoreValuesq PaymentTest;PriceSensiEvityMeter
WHO:CUSTOMERPROBLEM/CHANNELSPACEq CustomerSegmentaEon(Testers’ContactLists)q Job-To-Be-DoneStatement;InfluencePyramidq Pain-storming;Root-causeAnalysis(5Whys)q AdviceSolicitaEonVisit;Ethnographyq ColdCallTestq VoteTest(Crowdsourcing)q ProofTest(Prototyping)q Smoke(Fake/FicWonal)Testq WowTestq CustomerConsumpEonChain(10QuesWons)
WHAT:PRODUCT/STRATEGYSPACEq TheoreEcalPrototypeq VirtualPrototypeq MinimumViablePrototypeq MinimumAwesomeProduct
HOW:PROCESS/RESOURCESPACEq Q.O.N.E.S.:QuesWoning;Observing;NetworkingExperimenWng;
Synthesisq SoluEon-ProcessTemplate(Build-Measure-LearnLoop);Scrumq BusinessModelCanvas/Snapshot
Organiza2on/Project/Scene:….....................
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
OPSEChain(6Q-Cards)
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Page 103
WHATWays
WHYEnd
ValueProposi2on(VP)
KeyResources(KR);
KeyPartners(KP)
PROFITMARGIN(P$);SHAREDVALUE;
MISSION
CustomerSegments
(CS)
WHOProblem
HOWMeans Organiza2on/
Project/Scene:….....................
Product/ServiceSTRATEGY
JobToGetDone(JTGD):..................................................................... Pain/Delight(-/+):….....BUSINESSMODELENGINE(BME)ChecklistofIdeas/ToolsforWEFractal(Project)
WHY:IMPACTSPACEq LeapofFaith;GrandChallenge;Mission/Purposeq VisionTemplate;CoreValuesq PaymentTest;PriceSensiEvityMeter
WHO:CUSTOMERPROBLEM/CHANNELSPACEq CustomerSegmentaEon(Testers’ContactLists)q Job-To-Be-DoneStatement;InfluencePyramidq Pain-storming;Root-causeAnalysis(5Whys)q AdviceSolicitaEonVisit;Ethnographyq ColdCallTestq VoteTest(Crowdsourcing)q ProofTest(Prototyping)q Smoke(Fake/FicWonal)Testq WowTestq CustomerConsumpEonChain(10QuesWons)
WHAT:PRODUCT/STRATEGYSPACEq TheoreEcalPrototypeq VirtualPrototypeq MinimumViablePrototypeq MinimumAwesomeProduct
HOW:PROCESS/RESOURCESPACEq Q.O.N.E.S.:QuesWoning;Observing;NetworkingExperimenWng;
Synthesisq SoluEon-ProcessTemplate(Build-Measure-LearnLoop);Scrumq BusinessModelCanvas/Snapshot
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
OPSEChain(6Q-Cards)
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Page 104
JobToGetDone(JTGD):..................................................................... Pain/Delight(-/+):….....BUSINESSMODELENGINE
WHAT
WHO
WHY
HOW
ChecklistofIdeas/ToolsforWEFractal(Project)
OPSESNOWMAN
WHY:IMPACTSPACEq LeapofFaith;GrandChallenge;Mission/Purposeq VisionTemplate;CoreValuesq PaymentTest;PriceSensiEvityMeter
WHO:CUSTOMERPROBLEM/CHANNELSPACEq CustomerSegmentaEon(Testers’ContactLists)q Job-To-Be-DoneStatement;InfluencePyramidq Pain-storming;Root-causeAnalysis(5Whys)q AdviceSolicitaEonVisit;Ethnographyq ColdCallTestq VoteTest(Crowdsourcing)q ProofTest(Prototyping)q Smoke(Fake/FicWonal)Testq WowTestq CustomerConsumpEonChain(10QuesWons)
WHAT:PRODUCT/STRATEGYSPACEq TheoreEcalPrototypeq VirtualPrototypeq MinimumViablePrototypeq MinimumAwesomeProduct
HOW:PROCESS/RESOURCESPACEq Q.O.N.E.S.:QuesWoning;Observing;NetworkingExperimenWng;
Synthesisq SoluEon-ProcessTemplate(Build-Measure-LearnLoop);Scrumq BusinessModelCanvas/Snapshot
WHERE
WHEN
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy
Page 105
JobToGetDone(JTGD):..................................................................... Pain/Delight(-/+):….....BUSINESSMODELENGINE
WHAT
WHO
WHY
HOW
WHY:IMPACTSPACEq LeapofFaith;GrandChallenge;Mission/Purposeq VisionTemplate;CoreValuesq PaymentTest;PriceSensiEvityMeter
WHO:CUSTOMERPROBLEM/CHANNELSPACEq CustomerSegmentaEon(Testers’ContactLists)q Job-To-Be-DoneStatement;InfluencePyramidq Pain-storming;Root-causeAnalysis(5Whys)q AdviceSolicitaEonVisit;Ethnographyq ColdCallTestq VoteTest(Crowdsourcing)q ProofTest(Prototyping)q Smoke(Fake/FicWonal)Testq WowTestq CustomerConsumpEonChain(10QuesWons)
WHAT:PRODUCT/STRATEGYSPACEq TheoreEcalPrototypeq VirtualPrototypeq MinimumViablePrototypeq MinimumAwesomeProduct
HOW:PROCESS/RESOURCESPACEq Q.O.N.E.S.:QuesWoning;Observing;NetworkingExperimenWng;
Synthesisq SoluEon-ProcessTemplate(Build-Measure-LearnLoop);Scrumq BusinessModelCanvas/Snapshot
People
Product(Strategy)
Process(Resources)
Purpose
ChecklistofIdeas/ToolsforWEFractal(Project)
WHERE
WHEN
World-classCoachingonAgileWEStrategy&MasterofBusinessModelEngineering(MBME)[email protected] &@rodKuhnKing
OPSESNOWMAN
One-PageStrategy&Execu2on(OPSE)MapRapidlyAchieveTameandWickedGoalsintheWE-Economy