The On-Demand Economy and the [local retailer/brand] Mark Strella
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The On-Demand Economyand the [local retailer/brand]
Mark Strella
Agenda
• Intros • Defining the On-Demand Economy • The On-Demand Economy in Action • Drivers of the On-Demand Economy • Retailers • Brands • Industry
(introductions)
Locally
We power the online discovery of nearby, in-stock products.
Locally
97% 93%
A comprehensive platform to help online shoppers complete their purchase in a nearby store.
The Locally Ecosystem
Locally.com
Brand Sites
Retailer Sites
Tools for Brands Product Finder
Tools for Brands Product Finder
Tools for Brands Product Finder
Tools for Brands Dealer Locator
Tools for Brands Dealer Locator
Tools for Brands OpenStorefront
Tools for Brands Local Marketplace
Tools for Retailers Online Inventory Broadcast
Tools for Retailers Locally Pages
Tools for Retailers Conversion Tools
Tools for Retailers Analytics
Tools for Shoppers Product Finder
• Find what they’re looking for in stock, near them.
• Can complete their purchase at their convenience.
• Unified experience across brands and local retailers.
The On-Demand Economy
The On-Demand Economy is the economic activity created by
technology companies that fulfill consumer demand via the immediate
provisioning of goods and services
Examples of On-Demand
Economy Companies
Two Main Methods of ODE service Product Finder
• Buy Online, Pick Up In Store • Local Delivery
Buy Online, Pick Up In Store “BOPUS”
Buy Online, Pick Up In Store Home Depot
Buy Online, Pick Up In Store Home Depot
Buy Online, Pick Up In Store Curbside
Buy Online, Pick Up In Store Walmart
Local Delivery
The Uber-ization of the last mile.
Local DeliveryJet.com
Local DeliveryGoogle Express
Local DeliveryTarget
Local DeliveryDepartment & Big Box Stores
"The consumer's expectation is clearly shifting increasingly to the ‘I want it
now’ model, and stores that are able to oblige will see significant increases in
sales"
Local DeliveryEtsy ASAP
Local DeliveryShopify/BigCommerce + Uber
Local DeliveryAmazon
Local DeliveryAmazon
Local DeliveryAmazon
Local DeliveryAmazon
Local DeliveryAmazon
Local DeliveryWal-Mart
Local DeliveryWal-Mart
So, what is driving the On-Demand Economy?
1. A dramatic increase in the number of smartphone connected consumers
2. Simple and secure purchase flows
3. Location-based services
4. Acclimation
4. Acclimation
4. Acclimation
4. Acclimation
4. Acclimation
5. Feedback Loops
Consumer Behavior In General
Insights from Google
• Since 2011, mobile searches with the term “near me” have increased 34x
• As of this fall, more shopping-related searches took place on mobile than desktop
• Google Shopping now prioritizing local inventory on mobile
Deloitte: 2015 Holiday Survey
Deloitte: 2015 Holiday Survey
Deloitte: 2015 Holiday Survey
Deloitte: 2015 Holiday Survey
To Recap..
Convergence of two major trends… • On-Demand Economy heating up • Increased focus on local
Not If, But When.
So What is a [Retailer/Brand] to do?
This is something to be embraced.
Would You
Air Condition
your Movie
Theater?
Tremendous
opportunity
for growth.
Is it possible for a consumer
in your community to access
your inventory at any time of
day, from any device?
If I see what I want, is there a
way for me to complete my
purchase?
Is it feasible to offer local
delivery to nearby shoppers?
Deloitte: 2015 Holiday Survey
Are the On-Demand type
services that you offer widely
known in your community?
Brands
How do you plan on offering
service to customers in an on-
demand economy?
How does your strategy
incorporate your dealers?
How is the industry
supporting this level of
service?
Wednesday:4:30-6:00 IRRA Booth # ____
Retailers.locally.comBrands.locally.com
locally.com/blog
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