The Northern Miner has been the mining industry’s #1 newspaper for 100 years and counting with readership spanning the globe. 2019 MEDIA KIT
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The Northern Miner has been the mining industry’s #1 newspaper for 100 years and counting with readership spanning the globe.
2019 Media k iT
Newspaper
of readers indicate The Northern Miner meets the needs of their industry
60% of readers have purchasing influence.
Your message will be reaching your target audience!
50%of readers use The Northern Miner
to help make purchasing decisions.
The Northern Miner has been the most trusted mining news source for the last 100 years.it’s the mining industry’s number one source for quality information on junior, mid-tier and major mining companies. Readers enjoy under-the-surface, on-site reports by experienced journalists, who cross the globe, investigating both the established players and up-and-coming juniors.
The credibility and reputation of The Northern Miner’s editorial content, produced by a team of professionals with years of experience in the publishing and mining industries, ensures that the newspaper is the highest quality, most cost-effective mining publication available to advertisers.
Average page accessed per visit
Average visit length 3:15 minutes
over 3 pages
17,400 Twitter followers
6,250 Facebook followers
3,150 Linkedin followers
368 Instagram followers
ONLINe
purchasing
power35%of
readers have directly
contacted advertisers
from the newspaper
90%of readers spend 15 minutes to more than 1 hour reading each issue
89%
readers
say
95%of readers rate The Northern Miner from Good to excellent
* As of September 2018
Print Advertising OptionsThe Northern Miner provides advertisers with a multitiude of valuable services to improve and enhance their print advertising campaigns such as:
• DISPLAyBuild awareness and preference for your company, products and/or services.
• CArEErSattract that “hard to find” employee!
• APPoINTMENT NoTICESintroduce your new employee(s) to the mining and investment communities.
• ProFESSIoNAL DIrECTorya cost-efficient advertising section devoted to supply and service companies.
additional advertising Services:• BONUS diSTRiBUTiON • RepRiNTS & SpONSORed diSTRiBUTiON • iNSeRTS • CUSTOM pUBLiSHiNG, and more!
e-N
ewSL
eTTe
r
over20,000total e-newsletter
audience
FrEE AuDIENCE
60% average open rate
12% click-through rate
30% average open rate
5% click-through rate
President 44%
9%
8%
7%
7%
7%
6%
5%
3%
2%
2%
1%
Geologist
Manager
Director
Vice-President
General Manager
Partner
Business Development Manager
exploration Manager
Librarian
Consultant
Chief Financial Officier
PAID AuDIENCE
MAkE BETTEr DECISIoNS Get first rate mining investment information on current mines and new discoveries. We dig deeper into the projects and the people behind them to give you the type of in depth analysis you need to make critical decisions.
Go BEyoND ThE PrESS rELEASE Our site visits span the globe, giving you first hand access to the real story, from journalists who are experts in their field.
CuT ThrouGh ThE CLuTTEr None of our writers have stocks or a vested interest in the companies they report on. You receive a completely unbiased and objective analysis. This allows you read with confidence and get straight to the facts – faster.
ISSUE FEATURE BONUS DISTRIBUTION AD CLOSING
January 7 exploration in BC, Yukon, NwT Vancouver resource Investment Conf. Jan 20-21 AMe roundup Jan 28-31 December 28
January 21 PDAC 2019 Pre-Convention Supplement AMe roundup Jan 28-31 January 11
February 4 Global Uranium January 25
February 18 exploration & Mining in the USA SMe Annual Meeting – Denver, Feb 24-27 February 8
March 4 PDAC 2019 Convention Issue PDAC 2019 – Toronto, March 3-6 February 22
March 18 Mining & exploration in Colombia, ecuador & Peru March 8
April 1 Global Gold exploration March 22
April 15 Global Copper exploration April 5
April 29 Mining & exploration in The Far North CIM-AGM – Montreal, April 28-May 1 April 19
May 13 Focus on Canada Canadian Mining Symposium - London, UK, May 22 May 3
May 27 Mining & exploration in South America Canadian Mining expo – Timmins May 17
June 10 Mining energy (Coal, Oilsands) May 30
June 24 Mining in Africa Diamonds in Canada Symposium, Toronto June 14
July 8 Technology Metals (Lithium, ree’s, Graphite) June 28
July 22 Canada’s Top 10 July 12
August 5 Base Metals Mining & exploration July 26
August 19 USA Top 10 August 9
September 2 Mining in Mexico August 23
September 16 Mining in Ontario North American Mine expo (N.A.M.e), Sudbury September 6
September 30 Mining in Quebec AeMQ XPLOr 2019, Montreal Progressive Mine Forum, Toronto September 20
October 14 Global Silver and PGM’s exploration Silver and Gold Summit – San Francisco October 4
October 28 AMe/BC Mineral exploration roundup 2020 Pre-Convention. Supplement October 18
November 11 Mining & exploration in the Canadian Prairies November 1
November 25 Mining & exploration in the Southwest US American exploration & Mining Association reno, Nevada, December November 15
December 9 exploration Projects to watch November 29
December 23 Forecasts & Outlook 2020 December 13
2019 NORTHeRN MiNeR Media k iT | ed iTORiaL
2019 Feature Issues
PrInt advertIsIng rates & dImensIons
ProFessIonal dIrectory
1” $2,159 $83.04
1½” $3,150 $121.15
2” $4,090 $157.31
2½” $4,972 $191.23
3” $5,795 $222.88
3½” $6,560 $252.31
4” $6,930 $266.54
AD wIDTh IS 3¾”APPLICABLe TAXeS eXTrA
Maintain & build your company’s position in the Mining Marketplace! ensure exposure of your company at extremely cost-effective rates. Your professional card listing will generate enquiries and results.
Tabloid Size Width Height 1X 6X 12X 26X
1 Page 10” 15¾” $8,750 $8,195 $7,500 $7,050
1/2 Page 8” 10” 10” 8” $5,695 $4,975 $4,490 $3,950
1/3 Page 6” 8½” 8” 6½” $3,550 $3,195 $2,895 $2,550
1/4 Page 6” 6¾” 8“ 5” $2,995 $2,495 $2,250 $1,350
1/6 Page 4” 6½” 6” 4¼” $1,595 $1,275 $1,150 $1,050
1/8 Page 4” 5” 6” 3¼” $1,075 $945 $895 $845
1/12 Page 4” 3¼” $685 $660 $625 $590
1/16 Page 4” 2½” $530 $510 $480 $450
pROdUCTiON | 2019 NORTHeRN MiNeR Media k iT
MECHANICAL SPECS• Tabloid Newspaper
• Printed Web Offset: Type Page Size: 10¼” x 15¾”
• Column width: 115/16”, 5 columns per page
• Agency commission: 15% of gross billing to recognized agencies. Professional or website Directory and other charges, such as trimming, printing of inserts and inserting charges are non-commissionable.
• Electronic Material: » Digital files only. PDF/X-1a files preferred.
» 300 dpi. files for best resolution
» All fonts and images must be embedded and files flattened
» All colours used must be CMYK or Grayscale
Height Per Year Per Issue (26 Issues) (Min. 13 concecutive issues)
ADvERTISING RATES (FULL COLOUR) FREqUENCY (PER INSERTION RATE)
APPLICABLE TAXES EXTRA
For Black & White Ad Rates contact your Sales Representative Other Ads Sizes and Dimensions Available
Payment Options1. Monthly Invoice2. Prepayment for entire year (Bonus 10% discount)Your professional directory listing will
also appear on our website at no extra charge
2019 NORTHeRN MiNeR Media k iT | ONLiNe adveRTiS iNG
Web Advertising Rates
The Northern Miner Online specializes in mining industry information, publishing daily news, a daily e-newsletter, an electronic version of The Northern Miner newspaper, daily stock tables, mining company data, archival information and much more.
TYPE OF AD SIZE (pixels) POSITION COST
SUPer BANNer 728 X 90 Appears on ALL web pages $970 month
LOGO LINKS 200 X 60 home page $395 year
BIG BOX (top) 300 X 250 home page plus Story page $765 month
BIG BOX (lower) 300 X 250 home page plus Story page $695 month
SUPER BANNER 728 x 90
BIG BOX 300 x 250
LOGOLINKS
Daily e-Newsletter | Weekly e-Newsletteremailed to 4,000 paid subscribers 5x a week. Weekly e-newsletter emailed to 15,000 opt-in subscribers 1x a week.
TYPE OF AD SIZE (pixels) HEADLINE BODY TEXT COST
➊ SUPer BANNer 728 X 90 N/A N/A $970 month
➋ BIG BOX (top) 300 X 250 N/A N/A $765 month
➌ BIG BOX (lower) 300 X 250 N/A N/A $695 month
➍ hOrIZONTAL TeXT N/A 45 characters 300 (440 w/o thumb) $595 month
BIG BOX 300 x 250
(top)
BIG BOX 300 x 250 (lower)
➋
SUPER BANNER 728 x 90➊
➌
➍COMPANY
LOGO HORIZONTAL TXT
Increase brand awarenessLOGOLINKS
Website visitors
30,000 per month
average visit length
3:15 minutes
FrEE AuDIENCE
60% average open rate
12% click-through rate
30% average open rate
5% click-through rate
PAID AuDIENCE
mInes Handbook
The International Career Marketplace for the Mining Industry!
reach your customers and prospects! The most comprehensive & authoritative directory of North American Mining Companies.
Contact sales representative for package offers.
Mines Handbook Advertising Closes – October 11, 2019
ONLiNe adveRTiS iNG | 2019 NORTHeRN MiNeR Media k iT
career advertIsIngAPPoINTMENT NoTICESAppears on www.northernminer.com website homepage $249.00 per month
Podcast advertIsIng
JoInt venture artIcles
PODCAST
PODCAST
PODCASTPODCAST
PODCAST
PODCAST
PODCAST
PODCAST
PODCAST
PODCAST
SPOTLIGHT SPONSORYour company logo on podcast page on both NorthernMiner.com and Soundcloud.com
Also featured on all podcast promo ads
Your company mentioned at the beginning and end of each episode
6 MONTHS 12 MONTHS
$1,500 per month $1,250 per month
MINING MINUTEFour 1-minute interviews over one month
Interview conducted by TNM reporter
Full distribution stats for each episode
$3,500 per month
The Northern Miner Joint venture articles combine our award winning journalism with our ability to reach audiences across a number of digital and traditional channels. The resulting package is promoted editorial that flows with our existing content and benefits from The Northern Miner’s integrity, circulation and targeted readership base.
The Northern Miner podcast covers major mining developments and has over 6,000 monthly listeners.
PACKAGE COST
➊ ONLINe ONLY $4,500
➋ hALF PAGe + ONLINe $7,500
➌ FULL PAGe + ONLINe $11,500
➍ DOUBLe-PAGe + ONLINe $17,500
THIS CAMPAIGN INCLUDES:>> Sponsored Story on TNM website for 2 weeks>> published on Facebook instant articles>> Story promoted on TNM Twitter feed>> published on TNM daily & weekly newsletter>> Joint venture article in TNM newspaper (optional)
contact InFormatIon
www.northernminer.com
GROUP PUBLISHER
Anthony Vaccaro, CFA, MBA Group publisher [email protected] (416) 442-2098
ADvERTISING
Joe Crofts Sales Manager Tel: 416-510-6816 [email protected] twitter.com/CroftsJoe
Michael WinterSales RepresentativeTel: [email protected]
George AgelopoulosSubscription Sales RepresentativeTel: [email protected]
ADMINISTRATION
Jessica Jubbproduction/events Manager Tel: 416-510-5213 [email protected]
Laura ArnoldCustomer Service Manager Tel: 416-510-5135 [email protected]
ADDRESS
Toronto head office 225 duncan Mill Road, Suite 320 Toronto, Ontario, Canada M3B 3k9 Tel:1-416-510-6789 Fax:1-416-510-5138 email: [email protected] Call toll-free Canada & USa 1-888-502-3456
EDITORIAL
John Cumming, MSc (Geol)editor-in-Chief Tel: 416-510-6764 [email protected] twitter.com/johndcumming
Trish Saywell, BA, MA, MSc (Jour) Senior Staff Writer Tel: 416-510-6789 ext. 43630 [email protected] twitter.com/trishsaywell
Lesley Stokes, BSC (Geol)Staff WriterTel: 604-688-9908 [email protected] twitter.com/NorthernGeo
richard Quarisa, BA, MA (Jour & Comm) Staff WriterTel: 416-510-6789 ext. 43634 [email protected] twitter.com/NorthernQuarisa
Adrian Pocobelli, MA (Engl)Online editor [email protected] twitter.com/pocobelli
David Perri, BA (Poli Sci) production editor Tel: 416-510-6747 [email protected]
Isa Cunanan, BSc (health Sci) Copy editor Tel: 416-510-6789 ext 43601 [email protected]
Alisha hiyate, BA (Poli Sci, hist)editor, diamonds in Canada Tel: 416-510-5135 [email protected] twitter.com/alishaHiyate
FOLLOW US
Twitter: twitter.com/northernminer
Linkedin: linkedin/company/the-northern-miner
Facebook: facebook.com/NorthernMiner
Googleplus: plus.google.com/+NorthernMiner/posts
instagram instagram.com/thenorthernminer/
MINES HANDBOOK EDITORIAL
Nasreen razviassistant editorTel: 416-510-6789, ext [email protected]
Tashi ChettySr. editorial [email protected]
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