The Next Travel Market - NTA Online€¦ · experience –no gimmicks •No special equipment is required to participate – mobile or PC is enough •It does not replace tradeshows

The Next Travel Market

Online B2B Tradeshow

Dragon Trail Interactive

2

About Dragon Trail

Dragon Trail Interactive is an award-winning digital marketing and

solutions agency for the travel industry helping travel and tourism

organizations reach and connect with China’s affluent consumers online.

We combine our deep market knowledge, extensive industry relations and

the diverse skill set of our multi-cultural and multi-lingual team to deliver

innovative solutions and excellent service.

Founded in 2009, the company has offices in Beijing, Shanghai, Xi’an,

London and Lexington.

Launch: 8 April 2019 (TBC)The trade show will be always on for the entire year, with an active promotion period of five weeks

4

The Concept

The Next Travel Market (TNTM) is

an online B2B trade show for

buyers and sellers of the

outbound travel market in China.

What it is:

• TNTM connects international

sellers with Chinese outbound

buyers entirely online

• TNTM is cost-effective – no need

to travel to China or handle

traditional evet logistics

• TNTM is delivered through

mobile and WeChat where the

Chinese travel trade conducts

business everyday.

• TNTM is environmentally

sustainable, reducing travel and

resource costs

250 hosted buyers

35,000 trade visitor

database

5

The Concept

What it is NOT:

• It is not a "virtual“ trade show

where we try to recreate a 3D

experience – no gimmicks

• No special equipment is

required to participate –

mobile or PC is enough

• It does not replace

tradeshows – it complements

them and builds your

database of trade partners

• It is not a simple B2B listing – it

is an interactive platform

actively driving online buyer-

seller appointments, live trade

and media presentations,

and much more

6

The Exhibitor Experience

• Exhibitors showcase their exhibitor hubs on a map of the show floor, and visitors/buyers can zoom in to reveal different levels of detail

• Exhibitor hubs feature:

• Link for hosted buyer appointment scheduling and meeting chat rooms

• Company information and contact details

• Links to live and pre-recorded WeChat webinar presentations,

• Links to digital brochures and other media resources such as videos and picture galleries for visitors/buyers

• Hosted buyer appointments: Exhibitors can set up available time slots, over a period of five weeks, to

allow pre-qualified buyers to schedule one-on-one discussions with them. The one-on-one

interaction is conducted on WeChat via text, voice, links and documents. Automated machine

translation will be available at no cost. Interpretation and translation services are available for

additional fees.

• Webinar presentations: At pre-scheduled time slots, exhibitors can conduct online presentations through a WeChat webinar to introduce their products & services, and the links can be played back for ongoing reference. Exhibitors can present on their brand or co-present with partners, as they choose.

• Exhibitor hub data and reporting: exhibitors have access to profiles of all visitors and buyers who check in at their exhibition space, attend their presentations, or schedule one-on-one sessions with them. All interactions between exhibitors and buyers & visitors are logged for reporting.

7

Exhibitor experience – your “floor” presence

Floor presence – zoom in for

hub and links to presentations,

appointments & resources

8

Exhibitor experience – your “floor” presence

Sample exhibitor hub

Webinar presentation

9

The Buyer Experience

• Buyers are by invitation only and are pre-qualified.

• Buyers can do everything a visitor can do at the online trade show and can make appointments

with exhibitors at pre-determined time slots.

• Based on matched industry vertical, specialty and business interest, buyers can have in-depth one-

on-one discussions with exhibitors through a WeChat-based chat room.

• In the buyer portal, they have access to a list of recommended exhibitors and a list of already

scheduled appointments.

• Buyers will be alerted through push messaging of upcoming appointments

• All discussions with exhibitors are logged and are accessible in the buyer portal.

10

The Visitor Experience

• Visitors browse exhibitor information on an easy to use floor map, that is available in PC browser,

mobile browser and WeChat.

• Visitors have direct access to a specific exhibitor by using the exhibitor ID. They can search for an

exhibitor by name and filter exhibitors by industry vertical and geographical location.

• Visitors can browse detailed exhibitor information online, or download digital documents prepared

by the exhibitor for them.

• Visitors can check in at any exhibitor space, when they do, they give permission to the exhibitor to

access their profile. This interaction is akin to exchanging business cards at a traditional event. They

can leave comments to the exhibitor after they check in.

• Visitors can attend online presentations by exhibitors and industry experts.

• Visitors earn points for visiting the trade show, checking in at exhibitor spaces and attending online

presentations. They can exchange points with gifts or opportunities for lucky draws.

11

Other Trade Show Features

• Multiple exhibition packages are available that provides different level of visibility on the floor map,

number of guaranteed appointments, presentation opportunities and other benefits.

• In addition to exhibitor presentations, industry experts will be invited to present on market trends and

other relevant topics.

• All presentations are archived and ready for replay immediately after the end of each presentation.

• Each exhibitor will receive an always-on, mobile and WeChat friendly digital profile that can be used

as a simple digital presence in China, and can be promoted in the context of TNTM or outside of it.

• Exhibitors can generate promotional QR codes in the exhibitor portal. The QR codes can be used in

advertising, social promotion and print materials to bring buyers and visitors to their exhibition space.

All QR codes are tracked and performance reported in the exhibitor portal.

• Sponsorship opportunities are available.

12

Buyers and visitors analysis

75%

44%

67%

G A T H E R M A R K E T

I N F O R M A T I O N

P U R C H A S E / P L A C E O R D E R

S O U R C E F O R N E W P R O D U C T S

/ S E R V I C E

OBJECTIVE OF ATTENDING TNTM2019

62%

63%

42%

28%

D E S T I N A T I O N / A T T R A C T I O N S

T O U R O P E R A T O R S

H O T E L S A I R L I N E S / C R U I S E S

INTEREST TO M EET Based on our poll, 75% of our buyers attend TNTM to

gather market information for product development. As

polled, majority of the TNTM buyers are interested to meet

overseas tour operations and the respective tourist

organizations. There is an increasing trend of the smaller

travel agencies which are looking to deal direct with the

overseas suppliers, bypassing the wholesalers.

13

Buyers and visitors analysis

78.79%

83.86%

64.12%

53.69%

51.79%

48.12%

48.08%

30.13%

46.11%

43.86%

40.01%

38.42%

48.81%

55.07%

31.73%

33.82%

1.12%

休闲

定制亲子

游学

蜜月邮轮

会奖

医疗

自驾

摄影

购物

自然探险

文化体验

高端奢华

体育赛事

户外运动

其他

250 hosted buyers

35,000 trade visitor database

This proportion is based on our poll

to our visitors database and the

survey is multiple choice

14

Selection of Buyers Partner Company

15

Media and Marketing Channel

Own media channel

In-and-out bound

B2B trade media

Also, over 20 WeChat

groups with over

10,000 industry elites

Exhibitor Package

Exhibitor A (RMB 100,000 package)

• The Biggest booth on the floor plan, unique icon and fast entry with LOGO on the main

page

• 1 set of diary and could bring 8 partners (each partner need to purchase extra set of

diary at RMB 5,000)

• Guaranteed 20 appointments with pre-qualified hosted buyers

• 8 weeks Banner and LOGO on 2019 TNTM website

• 8 weeks Banner on buyers EDM (total 5 times)

• Total 3 webinar presentations, each time 45 mins

• Exhibitors display page (images, video, contact info) and database management tools.

• Appointment chatting-room

• Press release on In-and-outbound WeChat twice and arrange 1 media interview.

• Exposure in 2019 TNTM press release twice

• Early birds benefit----2 passes for China Future event in May Beijing(including

accommodations, F&B and registration)

Exhibitor Package

Exhibitor B RMB 50,000 package

• Second largest booth on the floor plan, name display on the first level page

• 1 set of diary and could bring 5 partners (each partner need to purchase set of diary

RMB 5,000)

• Guaranteed 20 appointments with pre-qualified hosted buyers

• 5 weeks LOGO on 2019 TNTM website

• 1 webinar presentation, 45 mins.

• Exhibitors display page (images, video, contact info) and database management tools.

• Appointment chatting-room

• Press release on In-and-outbound WeChat once

• Exposure on 2019 TNTM press release once

• Early birds benefit----2 passes for China Future event in May Beijing(including F&B and

registration)

Exhibitor Package

Exhibitor C RMB 5,000 package

• 1 set of diary (match making)

• Exhibitors display page ( images, video, contact info) and database management tools

• Appointment chatting-room

• Early birds benefit------Exposure on 2019 TNTM press release once

Sponsor packages

Sponsorship Packages available – pricing on request:

Official partners: Destination partnership, Airline partnership, Hotel partnership,

including:

• Rotating ad banner on the TNTM Landing page.

• Logo shown on all official collaterals (all TNTM buyers newsletter, all TNTM trade

visitors newsletter, all TNTM exhibitor newsletter, WeChat, Facebook, Twitter,

LinkedIn, Weibo) .

• Press awareness: Official announcement newsletter on TNTM database and

mentioned on all TNTM Press release (send to over 30 media).

• Exclusive interview on TNTM official website and WeChat account.

• Webinar presentation speaking slot on the show opening day (20 mins)

Tailor made sponsorship options – select what you want

• EDM/SMS to buyers or visitors

• Other exposure through TNTM platform

• Webinar presentation

Additional services

We offer a range of services to support and enhance your participation at TNTM – pricing

on request

• Online press release event including inviting 50 media partners to join the event and 40

minutes speaking slot

• Design service: unique icon on TNTM floor plan

• Guaranteed buyer appointment packages (additional to exhibitor package inclusions)

• Translation and Marketing collaterals services: material translation, video subtitles and

voiceovers, human interpretation services; Chinese slide deck production; other

customized digital collateral such as H5 presentations and microsites)

• Chinese presenter service for webinar presentations speeches

• Customized domain for exhibitor booth

• Media interview service

Shawn Li Director of Global Growth

Tell: +86 13911008189 (WeChat)

Email: [email protected]

Website: www.dragontrail.com

www.twitter.com/dragontrail

www.linkedin.com/company/dragon-trail

HelloDragonTrail