The Next Frontier -- Living the Brand

THE NEXT FRONTIERLiving the Brand

Victoria CollinsExecutive Director

Marketing & Communications

Inspired by uniqueness

Inspired by place

Inspired by heritage

The Memorial University brand

Memorial University is the natural place for people and ideas to become

Memorial University offers the freedom to explore and experience your ingenuity

• Inventive• Intrepid• Tenacious

• Embracing• Challenging• Proud

BRANDPOSITION

BRAND PROMISE

BRAND CHARACTER

Ultimate benefits• Enhanced reputation

• More effective student, employee recruitment

• Greater student engagement, pride

• Heightened alumni engagement, support

• Improved employee engagement, productivity/morale

• Continued government support

• Increased support for research

Key markets

• Prospective students

• Research funders, partners

• Donors

• Employees and current students

• Alumni

• Governments, communities

STUDENT RECRUITMENT

become

View Book 2010 Gold – Best Brochure,2011 CCAE national prix d’excellence

Recruitment fairs

RESEARCH

Research Report2010

Gold – Best institutional Relations Publication,

2011 CASE International Circle of Excellence Awards

Best Annual Report – 2011 Assoc. of Commonwealth Universities Communications

Awards

COMMUNITY RELATIONS

18

Grand Gold -- Best Institutional Relations Publication, 2010 CASE International Circle of

Excellence

President’s Report 2009

Gold – Best Institutional Annual Report, 2011

CCAE national prix d’excellence

President’s Report 2010

President’s Report 2011

FUNDRAISING

Fundraising campaign: Dare To

STUDENT & EMPLOYEE ENGAGEMENT

MUNdays 2011

COMMUNITY SERVICE/ENGAGEMENT

What we have learned

• Engage leaders in excitement of the brand

• Value of internal creative capacity• Demand will always exceed supply• Take one bite at a time

• Flexible yet firm brand graphic standards

• Partnerships across the institution and with marketing contractors

• Bring the brand into all conversations