CEO whisperers: The next Designers @@@danemhoward
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CEO whisperers:The next
Designers
@@@danemhoward
DesignDESIGN
source: @johnmaeda
source: @johnmaeda #DesigninTech report
27 startups co-founded by
designers and 10 creative
agencies were acquired
by tech in the last 4 years
5 startups co-founded by
designers have raised
$2.75 billion, and more
are out there.
6 venture capital firms
invited designers onto
their teams - for the first
time - in the last year.
B U S I N E S S E S S T A R T E D B Y D E S I G N E R S H A V E C R E A T E D
B I L L I O N S O F D O L L A R S O F V A L U E
V C F I R M S I N C R E A S I N G L Y S E E T H E I M P O R T A N C E O F D E S I G N
E X P E R I E N C E N O W M A T T E R S M O R E T H A N T E C H N O L O G Y
B U T G R E A T T E C H N O L O G Y G R O U N D S A G R E A T E X P E R I E N C E
“Culture eats strategy for breakfast.”
- Peter F. Drucker
Ingredients for Culture Transformation & Momentum
A P R I L 2 3 , 2 0 1 4 / E B A Y I N C C E O J O H N D O N A H O E A N D A I R B N B C E O B R I A N C H E S K Y
Ingredient 1: THE CEO SPONSOR
Ingredient 2: INDEPENDENT DESIGN VOICE
REVEAL I NG T HE I M PO RT AN C E O F DESI G NER S
Ingredient 3: A COMMUNITY WILLING TO BELIEVE
JULY 23, PLAYBOOK JAM
ebay.com/design paypal.com/design
Ingredient 4: CINEMATIC MINDSET
Storytelling commands a premium
vimeo.com/24632535
http://significantobjects.com/
Pre-visualize - is a function to visualize
complex scenes in movie before filming.… it
allows directors to experiment with different
staging and art direction options – such as
lighting, camera placement and movement,
stage direction and editing - without having to
incur the costs of actual production. -wikipedia
Pre-visualize - is a function to visualize
complex scenes in movie before filming.… it
allows directors to experiment with different
staging and art direction options – such as
lighting, camera placement and movement,
stage direction and editing - without having to
incur the costs of actual production. -wikipedia
…ability to anticipate the future in order to
design, build and deliver solutions enabling
our clients to evolve and thrive in this dynamic
environment.
-SEIC Brand Overview
1.5x
what>we>learned
You can apply design thinking
to solving all kinds of
problems, even to cultural
change & People.
Top-down sponsorship AND
bottoms-up effort is essential
to make meaningful culture
transformation progress. The
two need to meet in the
middle.
An Independent, neutral
expert can be a catalyst to
help things along.
Culture transformation
ultimately attracts great talent,
improves engagement and can
build stronger external
reputation.
Insight into the future differentiates.
80% read the
headline, 20% read the copy.
Cyber Monday Sales IncreaseCyber Monday sales at eBay were 19.4% higher in 2013, including a 30% rise in overall gifting & donations compared to the online sales of Cyber Monday in 2012.
a headline of the future...
– Coremetrics
Why it matters...
“…eBay has created a new reason to shop their marketplace
that is better than deals or selection. They call it
GIVEcommerce. Their successful donation partnerships with
water charities generated over $4 million on cyber Monday
alone. Inside the company, they now call it ‘Blue Monday’…
and now other companies are following their lead.”– CNN
– CNBC – Competitor – Foreign Government– Rolling Stone
Pop-up experience
“eBay To Make True Window Shopping A Reality With New NYC Virtual Retail Store.”
“Shop Windows are now Shop-able”
– TechCrunch
– Fictional from workshop
a headline of the future...
If your innovation was
wildly successful, what
would they say about it?
Project, client, campaign, etc
who wrote it
when was it written
why does it matter
a headline of the future...
no,but…
yes,and…
How might we…
THANKS
@danemhoward
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