THE NEW YORK CITY SANDWICH CLUB follow. find. feast.
Dec 22, 2014
THE NEW YORK CITY SANDWICH CLUB
follow. find. feast.
(who doesn’t love sandwiches?)
CONCEPT
make a sandwich
STEP ONE:
tweet about it
STEP TWO:
someone claims it, eats it, gets happy
STEP THREE
(but we’re still the O.G.s)
PRECEDENTS
shaquille o’neil pioneered the art of twitter tag—arriving first at a certain location and receiving a prize
SHAQ
Click icon to add picture
(get a twitter)
METHODOLOGY
Rules of the Club
The New York City Sandwich Club is a high-class society of sandwich enthusiasts. As such, it employs certain rules and regulations.
A representative announces that membership will be opening later that day.
At the appointed time, the representatives will tweet their location and the secret password.
The first person to arrive on location and say the password receives the sandwich and membership.
Rules of the Club
The New York City Sandwich Club is a high-class society of sandwich enthusiasts. As such, it employs certain rules and regulations.
Representatives always give out sandwiches in pairs
Representatives are always dressed for the occasion
New members have their photos taken to commemorate their induction
Photos of the new members are tweeted
(otherwise known as “pulling a jake”)
PROTOTYPES
ONE: Greg’s friend Katie
TWO: Melissa’s roomie Rachel
(the ones you didn’t learn from kindergarten)
LIFE LESSONS
Project Conclusions
Getting people to follow you on Twitter is super difficult.
Engaging people on the street is less difficult.
People are, for whatever reason, willing to take food from well-dressed strangers.
Standing in the middle of a fountain is an awesome way to get tourist attention.
Life Conclusions
You have to give people a reason to engage. Always have a reward. Food is a great one!
Your participants want to put forth minimal effort, so don’t make your social media endeavors all that complicated for them.
Business cards make everything more legit.
But the most important lesson…
was how a suit can instantly make anyone look fly.