The new rules: community building in the age of social: Maturing your synagogue's social media practice

The New Rules: Community Building in the

Age of Social

Presented by Miriam BrosseauDirector of Engagement, See3 Communications

Program Director, ELI Talks

Agenda

Welcome, context, Miriam intro and goals

Synagogue vs. Congregation. Why is social critical?

New Rules … Old Rules

Intention, Transparency and Authenticity

Communication as Connection

Moving from Hub & Spokes to Network Design

The New Rules: Community Building in the

Age of Social

Presented by Miriam Brosseau

Director of Engagement, See3 CommunicationsProgram Director, ELI Talks

The First TV Commercial

Putting Social Before Media

The New Rules

...are actually very old.

● Intention (Kavvanah)● Transparency (Hineini)● Authenticity (Tocho K’varo)

Intention: To what end?

Temple Israel of Memphis

Temple Israel of Memphis

The Community Synagogue: Blog Post

Fostering Intention● Ensure your vision and goals in social media

reflect your vision and goals as an organization● Know your audience: listen, empathize● Measure, reflect, and iterate - is what we’re doing

working?● Other ways?

Transparency: Who are you?

RRC’s Annual Report

ELI Talks “Oops”

Fostering Transparency● Show, don’t tell, who you are● Share the story of the process, not just the

product● Admit mistakes - people (and social media) are

forgiving!● Celebrate success and give credit where credit

is due● What else?

Authenticity: How do you interact?

CAY’s Facebook Page

@SixthandI

Fostering Authenticity● Topics and ideas: if you care, share!● Ask questions, foster conversation among the

respondents - not just hub-and-spoke● Language and personality: tone, style, vocabulary

(in-speak), etc.● Pictures and video: connect faces and names,

humanize● Share a story in moments, in real time● Other ways?

“Controlling” the Message

Miriam [email protected]

@miriamjayne