The new Husqvarna 455 Rancher

The newHusqvarna 455 Rancher

Three main reasons to buy

• More power where it is needed.• Drastically reduced emissions and fuel

consumption.• Tough built for a longer working life.

The new Husqvarna 455 Rancher

Features and benefits

IntroducingHusqvarna X-TORQ Technology • Optimized capacity.• High torque over an extremely wide rpm

range.• Maximal cutting power – more power

available.

Traditional Two-stroke

Husqvarna X-TORQ Technology

E-TECH II Technology Husqvarna engine technology ensures

particularly low emission levels.

0

20

40

60

80

100

120

140

160

180

55 Rancher 455 Rancher

Efficient cooling

• Large air intake openings.• Optimized fan system for more efficient

cooling of engine.

Easy to start

• Smart start decompression valve reduces the required pulling force by 40%.

• New starter handle provides a solid, firm grip.• Combined choke/stop control makes starting

easier and reduces risk of flooding the engine.

Enhanced ergonomics The rear handle is asymmetrical, for a more

stable grip and less fatigue.

Enhanced ergonomics Handle ergonomics • New starter handle provides a solid and firm

grip.• Broad rounded trigger and throttle latch.• Anti-slip handle structure.

Enhanced ergonomics Convenient, controlled handling thanks to the

high centre of gravity in relation to the handles.

Optimized saw body

Husqvarna 455 Rancher is handy

and forgiving to operate thanks to:

• A saw body without projecting parts.

• Smooth underside.• Rounded cover for the

starter and protected controls.

This also reduces the risk of itgetting stuck on branches etc.

Husqvarna LowVib

Long-life steel springs. Resistant to oil, fuel, temperature changes and UV light.

Comparing Vibrations: 455 Rancher - 55 RancherVibration levels:

(according to ANSI B175.1-2000)

55 Rancher 455 Rancher

Front handle

Rear handle

0

2

4

6

8

Husqvarna Air Injection technology

• Effectively cleans the intake air.

• Reduces wear.• Extends period

between filter cleanings.

Air filter with toolless attachment

• Quicker and easier filter cleaning.

Side-mounted chain tensioner

• Reliable construction.• Easy and quick to access.

Vibration-dampened carburetor

• Smoother operation.• Better fuel economy.

Outboard clutch• Bar closer to centre vastly improves handling,

performance and balance on small and midsize saws. Especially when limbing.

• Frictional heat directed away from crankcase.

Forged three-piece crankshaft• Designed for max. strength and durability by

Husqvarna’s own manufacturing facility.• Solid and rigid crankshaft.

Box design engine housing

• For larger saws with composite housings.• Gives three-dimensional stability.

Solid design

Robust muffler with sturdy mount.

Oil pump with zero flow at idle

• Self-regulating, rpm-controlled oil flow.

• The pump doesn’t provide oil at idle or when the chain is not moving.

Husqvarna’s safety concept• Inertia-activated chain brake.• Right-hand guard.• Replaceable chain catcher of aluminum.• Chain brake guard with dual pivot points.• Easy to reach stop switch.

The new Husqvarna 455 Rancher

Diagram's and overviews

Comparison Torque/Power: 455 Rancher - 55 Rancher

Torque

4800

5400

6000

6600

7200

7800

8400

9000

9600

1020

0

Engine Speed (rpm)

X-TORQ area

455 Rancher55 Rancher

0,00

Power

4800

5400

6000

6600

7200

7800

8400

9000

9600

1020

0

Engine Speed (rpm)

0,00

455 Rancher55 Rancher

Comparison Emissions: 455 Rancher - 55 Rancher

55 Rancher 161g/kWh

455 Rancher 65g/kWh

Emission levels HC + NOx

Competitor comparison:455 Rancher - Stihl MS 290

• Air cleaning• Handle design• Starting controls• Vibration damping• Design• Starter system• Maintenance

Competitor comparison Air cleaningHusqvarna 455 Rancher• Air Injection minimizes

need for cleaning.• Easy detachable filter.• Filtering area facing

downwards.

Stihl MS 290• Frequent need for

cleaning.• Attached with two

screws.• Standing filter area.

Competitor comparison Handle designHusqvarna 455 Rancher• Assymetric, full-hand

shape.• Anti-slip structure.• Broad, rounded controls.

Stihl MS 290• Skinny design.• Slippery.• Thin, sharp controls.

Competitor comparison Starting controlsHusqvarna 455 Rancher• Combined choke/stop-

control.• Air Purge.• Decompression valve.

Stihl MS 290• Combined choke/stop-

control.

Competitor comparison Vibration dampingHusqvarna 455 Rancher• Sturdy steel springs.• Withstands fuel, oil and

UV-light.• Very slow aging.

Stihl MS 290• Rubber AV-elements.

Competitor comparison DesignHusqvarna 455 Rancher• Slim saw body. • Smooth, rounded design.• Flush underside with few

openings.

Stihl MS 290• Square shape with

protruding corners and segmented underside.

Competitor comparison The starter systemHusqvarna 455 Rancher• Two starter pawls.• Scrench required.• Captured screws.

Stihl MS 290• One starter pawl.• Special tool required.• Loose screws.

Competitor comparison Cleaning the cylinderHusqvarna 455 Rancher • Loosen three screws to

dismantle the cylinder cover.

Stihl MS 290 • Dismantle lots of parts to

get beneath the cylinder cover.

Communicatingthe new Husqvarna 455

Rancher

Main focus in communicating the new Husqvarna 455 Rancher

THE HUSQVARNA BRAND KEYWORDS

PROFESSIONAL.We constantly develop and improve our products and solutions, based on the requirements of the most demanding professional users. This benefits all our users.

USER FOCUS.We utilize our knowledge of the user´s situation and our practical expertise to maximize both efficiency and user friendliness.

LEADING AUTHORITY.Our unique history coupled with our long experience is an invaluable asset that we must manage properly, so that we always lead and advance the industry.

INTELLIGENT SOLUTIONS.By taking o comprehensive view and an innovative approach, we continually develop products and solutions in order to optimize both the user’s results and the utilization of resources.

The new 455 Rancher has been developed based firstly on a huge target group’s requirements for engine characteristics, reliability and product life, and secondly on the increasingly strict environmental requirements put in place by governments. From now on, Husqvarna will own the concept of the Rancher chain saw.

More power where it is needed. The X-TORQ engine delivers substantially more lower-end-power compared with standard 2-stroke engines.

Drastically reduced emissions and fuel consumption.The patented X-TORQ engine´s reduce emissions means less strain on the environment.

Tough built for a longer working life The sturdy and reliable design withstands demanding use and ensures a long service life.

Target group

THE HUSQVARNA BRAND LOYALIST KEYWORDS

FORWARD THINKING.Takes a comprehensive open-minded approach. Is enterprising, purposeful and well-organized. Has the self-confidence to be receptive to new perpectives.

INTELLIGENT.Is clearsighted, seeks knowledge in order to be well informed.

RESPONSIBLE.Is conscientious and fulfils his or her commitments. Is social, conciderate and thougtful. 

EXPECTS THE BEST.Constantly places high expectations on himself/herself and the surrounding world.

Ambitious and capable landowners.

Self reliant, structured and economical. People who invest in reliable tools, that will help them get things done professionally, and that save them time and effort. Quality guides all choices and generates personal satisfaction.

Oscar Barrales, Master horse trainer, Charro, Rancher.Stieler Ranch, Comfort Texas..

Image mood board,Husqvarna 455 Rancher

Launch campaign material

Husqvarna 455 Rancher

Dealer catalogue

Product binder

Product launch presentation

with X-TORQ animation

X-TORQ special course Launch case

Dealer meetings

State of the art ads – Product launch

Sales promotion ads

Husqvarna website

Product sheet Instore tag Husqvarnaspecial edition

Rancher hat

( Additional Unit

planned 2006)

Rancher floorstand

Instore posters 50x70 PR Direct mailer

Husqvarna catalogue

2006

Launch campaign – Husqvarna 455 Rancher

• Activity plan• Media plan

Activity plan to be completed by sales company