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The New Health Economy one path or two? Consumers faced with higher marginal costs Who is the customer? Technology Big data Alternative payment models.

Jan 19, 2018

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Milton Todd

Merger Mania Spreading and Shifting Risk New financial models give incentive to get big Population Health or other capitation payments require Horizontal and Vertical consolidation Mergers, affiliations, joint ventures, partnerships
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Page 1: The New Health Economy  one path or two? Consumers faced with higher marginal costs Who is the customer? Technology Big data Alternative payment models.
Page 2: The New Health Economy  one path or two? Consumers faced with higher marginal costs Who is the customer? Technology Big data Alternative payment models.

The New Health Economy – one path or two?

• Consumers faced with higher marginal costs • Who is the customer?• Technology• Big data

• Alternative payment models• Bigger is better?

• Healthcare Brands• De Novo entrants• Markets for Information

IncentivesSupply-Side vs Demand-Side

Page 3: The New Health Economy  one path or two? Consumers faced with higher marginal costs Who is the customer? Technology Big data Alternative payment models.

Merger Mania• Spreading and Shifting Risk• New financial models give incentive to get big

• Population Health or other capitation payments require Horizontal and Vertical consolidation• Mergers, affiliations, joint ventures, partnerships

Page 4: The New Health Economy  one path or two? Consumers faced with higher marginal costs Who is the customer? Technology Big data Alternative payment models.

Merger Mania• Insurers following suit• Operating Efficiencies?• Bargaining Power?• Big data opportunities

• From Big 5 to Big 3?

• How should DOJ/FTC Respond?

Page 5: The New Health Economy  one path or two? Consumers faced with higher marginal costs Who is the customer? Technology Big data Alternative payment models.

Creative Destruction of Medicine?Putting the Patient at the Center?

• Schumpeter (creative destruction) to Christensen (disruptive innovation)• Primary Care and Chronic Disease Management• Otoscopes, activity trackers, scales, algorithm symptom

trackers, e-visits, ECG monitors, etc.

• In a FFS world, much of this doesn’t make sense• But if the patient really is the center…

• Lots of entrepreneurialism here

Page 6: The New Health Economy  one path or two? Consumers faced with higher marginal costs Who is the customer? Technology Big data Alternative payment models.

New Shoppers for Consumers• Markets for information are arising• From the health systems’ perspectives, it isn’t just about having a big

footprint.• Need to be the selected provider• Beyond narrow networks

• Note this is very different from “population health”

Page 7: The New Health Economy  one path or two? Consumers faced with higher marginal costs Who is the customer? Technology Big data Alternative payment models.

• No other industry is as clueless about what their good or service costs as the health service industry• That (hopefully) is changing• Health care has never really experienced cost pressure – until now.• Note both supply- and demand-side pressures are pushing this• Capitation• New shoppers demand value

Profit = Total Revenue – Total Cost

Page 8: The New Health Economy  one path or two? Consumers faced with higher marginal costs Who is the customer? Technology Big data Alternative payment models.

Behavioral Health• Traditionally Behavioral Health was mostly ignored

• Low reimbursement due to difficulty in diagnosis• Health system very focused on Acute Episodes

• Siloes in health care meant providers had no incentive• Social stigma

• Capitated payment models change incentives• Mental Health – essential health benefit in ACA• Employers recognize costs• Addressing the shortage of mental health clinicians

• Integrating behavioral health with primary care• Telepsych

Page 9: The New Health Economy  one path or two? Consumers faced with higher marginal costs Who is the customer? Technology Big data Alternative payment models.

Is the Medical Center Vanishing?• Historically, systems had no incentive to keep patients out of high cost

settings that focused on the convenience of physicians• Capitation and increased consumerism are changing this• More attention to get patients in the appropriate setting• More efficient use of high acuity facilities• Builds referral network

Page 10: The New Health Economy  one path or two? Consumers faced with higher marginal costs Who is the customer? Technology Big data Alternative payment models.

Vanishing Medical Center?• Bedless Hospitals

• Tenet’s Detroit Medical Center expects to open Children’s Hospital of Michigan Specialty Center in February -- $44 million 63,00 Sq ft facility has an ED, ORs, and specialty facilities for cardiology, neurology, and oncology – but no inpatient beds.

• Built with modules that can be modified easily to provide new services as the market evolves.

• Tenet’s deal with USPI makes them poised to become the largest ambulatory surgery provider.

• CHI Building hub and spoke model with St. Luke’s in Houston?• Virtual care Centers• Free Standing EDs• Urgent Care Facilities?

Page 11: The New Health Economy  one path or two? Consumers faced with higher marginal costs Who is the customer? Technology Big data Alternative payment models.

Big Data• 2012: 500 Petabytes of health care Data• 2020: 25,000 Petabytes – 500 billion file cabinets• What is big data?• Volume

• Massive amounts of storage, flexible, easily accessible• Variety

• Structured and unstructured• EHRs, Images, social media, mobile aps

• Velocity• Real time analysis

Page 12: The New Health Economy  one path or two? Consumers faced with higher marginal costs Who is the customer? Technology Big data Alternative payment models.

Big data in 2016• Non-relational databases• Natural language processing• Pulling information out of physician notes

• Consumers must be willing to share information

Page 13: The New Health Economy  one path or two? Consumers faced with higher marginal costs Who is the customer? Technology Big data Alternative payment models.

The danger of all that data• Cybersecurity is huge

Page 14: The New Health Economy  one path or two? Consumers faced with higher marginal costs Who is the customer? Technology Big data Alternative payment models.

Drug prices• Prices increases for branded drugs

outpaced inflation since 2006• Generic Drugs increased 9% in 2014• Specialty drugs• Under traditional insurance not a big deal• But as costs are sifted to consumers….

Page 15: The New Health Economy  one path or two? Consumers faced with higher marginal costs Who is the customer? Technology Big data Alternative payment models.

Biosimilars• Near substitute for an original brand drug• Derived from living organisms• Lower Costs• Expected to bring disruption to the industry

Page 16: The New Health Economy  one path or two? Consumers faced with higher marginal costs Who is the customer? Technology Big data Alternative payment models.

What does the future look like?

• Big integrated systems?• Required for population health• Supplier has the incentive to manage care – does the shopping

• What if the consumer or some advocate for the consumer can do the shopping?• Now the incentives are on the demand side• May not see large integrated systems, but rather specialized “focused

factories” could emerge? • Could still operate in fee for service (like most of the world)