The New Generation of E-Commerce · PDF fileC2C online marketplace B2C online shopping ... Soya products, Instant Drinks Powder ... exporters and importers with 43

DRAFT – Strictly Confidential

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The New Generation of E-Commerce

Thomas Ho

Country Manager , Global Business Development,

Alibaba.com




C2C online

marketplace

B2C online

shopping

platform

Shopping

search engine

E-commerce Ecosystem

Group

shopping

platform

Global B2B

e-commerce

platform

Domestic B2B

e-commerce

platform

Affiliate

Third-party

payment

platform

Digital

Entertainment

Mobile OS

Mobile

Applications

Online Travel

Logistics

Internet

Communications

Merchant

Services

Cloud computing

and data

management

Global

consumer

e-marketplace

Local Services

Advertising

Network

Smart TV OS


Mission

To make it easy to do business anywhere

Vision

To last at least 102 years


-There are nearly 600,000 Thailand registered users in Alibaba.com

- Have 2 Official Agencies and 1 Training Center in Thailand Market

already which provides local and immediate service

- Particular strong in F&B, Agriculture, Machinery and Furniture in Thailand


- The Sourcing Regions shift to ASEAN Countries

- There is a trend of ETC (Export To China)

- One Belt One Road speeds up the trading among the related regions



Popular Thailand Categories for Chinese buyers

• Dried fruits

• Biscuits, snacks and confectionery

• Nuts, Soya products, Instant Drinks Powder

Food & Beverage

• Digital products Digital Products &

Computer

• Facial care

• Cosmetics and mists

• Body care

Beauty & Cosmetics

• Bracelets, necklaces, earrings Clothing Accessories &

Jewelry

• Crafts Crafts & Gifts


New Generation Of E-Commerce

in Alibaba.com


Web 1.0 VS Web 2.0

(Interaction)


1) Be Proactive To Search Buyers


Web 2.0 VS Web 3.0

(Individualize and Big Data)


2) Make Good Use Of Big Data


Key Takeaways

1) Sourcing Regions shift to ASEAN

Countries (e.g. Thailand)

2) Export To China

3) Well Prepare the New Generation of E-

Commerce


For more inquiries, please visit to

our booth outside, and join our

afternoon section

Email: [email protected]

mailto:[email protected]


Thank You


192, 164, 108

228, 218, 198

193, 196, 255

197, 73, 63

102, 102, 102

165, 165, 165

235, 232, 163

<file://\\IBHKS025\HALFWAY\Artwork Design by HK Pres Center\POWERPOINT TEMPLATE\Opensesame\Cover.psd>

The New Generation of E-Commerce

Thomas Ho

Country Manager , Global Business Development,

Alibaba.com



Alibaba Group Introduction


C2C online

marketplace

B2C online

shopping

platform

Shopping

search engine

E-commerce Ecosystem

Group

shopping

platform

Global B2B

e-commerce

platform

Domestic B2B

e-commerce

platform

Affiliate

Third-party

payment

platform

Digital

Entertainment

Mobile OS

Mobile

Applications

Online Travel

Logistics

Internet

Communications

Merchant

Services

Cloud computing

and data

management

Global

consumer

e-marketplace

Local Services

Advertising

Network

Smart TV OS


Mission 目标

To make it easy to do business anywhere

Vision 远景

To last at least 102 years


Alibaba.com


Alibaba.com International

English-language marketplace for

exporters and importers with 43

millions of registered users in more

than 240 countries and regions

5,900+ product categories in

40+ industries

One of the Top 3 most-visited

website in the business category

as measured by Alexa.com

o No. 1 in E-Commerce category

o No. 1 in International Business

and Trade category


Global Footprints


Global Development



Opportunity

机会








Supplier A





Supplier B




Web 1.0 VS Web 2.0…


Proactive Find Buyers


RFQ Feature

Dining Sets

Dining Sets


Web 2.0 VS Web 3.0…


Real-time statistical reports to understand your

online performance

Biz Trend


Check activity score to learn

your activity level compared

with international Gold

Suppliers in your Industry

Stars show your level under

each activity. The more stars

you get, the better your

activity level is.

Advisor Overview

Get advice to make

optimization under each

activity


Hot Keywords

DINING SET

Dining Set

Supplier Competition Showcase Products Search Frequency (Aug)


My Products

Views Clicks Inquiries


Key Takeaway…


1) Build up your own Brand

2) Be Creative and Make The Difference

3) Make use of web 2.0 and 3.0


Thank You

How to sell your products via e-commerce platform in

China

Goretti Lee

Marketing Manager, APAC & MENA

International Business Development & Marketing

Alibaba.com

Export to China

Export to Overseas

B2C

B2B

Alibaba Group’s International Marketplaces

www.tmall.hk

Chinese shoppers going on a shopping spree

for global brands

Growing consumption power of Chinese shoppers

New policies in China to boost trade exchange

and local consumption

一路一带

中韩自由贸易

中澳自由贸易

单一窗口

跨境电商实验区

上海自由贸易试验区

进出口平衡

One Belt One Road

Single Window China-Korea Free Trade Zone

Sino-Australia Free Trade Zone

Shanghai Pilot Free Trade Zone Trade Balance

21世纪海上丝绸之路 The 21st Century

Maritime Silk Road

Pilot Cross Border

e-Commerce Zone

Cross-border B2B commerce places higher value on

emerging brands and local products from overseas

Global Domestic

SME Brands

Bordeaux: 5 Area, 9000 Vineyards

(6 Types of Red Wine, 3 Types of White Wine)

International

Top Brands

Lafite, Latour, Haut-Brion, Margaux

Cross-border B2C

Cross-border B2B

AUD

15

AUD 15

Import Procedures •Import license •Labeling •Company registration •Logistics •Instruction manual •Taxation •Customs clearance •Sampling inspection

Distribution •Importer (a%) •Main Distributor (b%) •Regional Distributor (c%) •Wholesaler(d%) •Retailer (e%)

1688 One -Stop Solution

1688 Global Brands

First platform with over 120M registered companies, 12M unique visitors,

generating150M page views per day.

Over10M online stores, covering 49 main categories and 1709 sub-categories.

Over 50% users are Taobao sellers, generating 860M daily GMV (RMB).

The largest domestic B2B ecommerce platform in China

Hot Products on 1688.com – Imported Food & Drinks

Rotating Promotional

Banner

Featured Products &

Photos

Company Banner

Product Categories

Online Customer

Service

Contact Details

Trade Record and Rating

Company Profile

and Certificates

Product Story from Different Culture

Rising ecommerce and consumer demand from rural area

In the next 3 -5 years, Alibaba

ecommerce will be covering

1000 counties

100,000 villages

1/3 Chinese rural area

Rural ecommerce in China

Thank You!

Goretti Lee

Marketing Manager, APAC & MENA

International Business Development &

Marketing

Alibaba.com

[email protected]

The New Generation of E-Commerce · PDF fileC2C online marketplace B2C online shopping ... Soya products, Instant Drinks Powder ... exporters and importers with 43

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