The new film era! Creative economy

The New Film Era!

Presented for Producers by: Mwaniki Mageria

Balozi Productions Ltd 12th May 2015

The RiverWood Awakening

Preamble

RiverWood Ensemble Film Makers Association (RiverWood) is an association of upcoming Film Producers.

We have 240 members from every corner of Kenya

We supply our movies to every Broadcast station in the land

We also send our movies to Distribution Networks across the world

And we have a vibrant DVD market

Finally we have a strong presence online with our YouTube RiverWoodTV Channel

240 strong Membership

– Isybania

– Mombasa

– Nakuru

– Taita Taveta

– Turkana

– Thika

– Bomet

– Nyeri

– Embu

– Machakos

– Kisumu

– Kakamega

– Eldoret

Members

Broadcasters Kiss TV

Maua Channel

Q TV

K24

KBC

WTV

WTV

International Networks

StarTimes

Africa XP

Cote Ouest

Alshana – Cote de Ivoire

Maisha Magic/Swahili - MNET

DVD Network

• We work with the national vendors association called EDAK

• Entertainment Dealers Association of Kenya

• They have 600 members countrywide in every corner of Kenya

Online Presence

• Online we have the really classy channel “RiverWoodTV”

• On www.youtube.com\riverwoodtv

• Vernacular films

• Comedy from all corners of Kenya

VISION

MISSION

What do we do?

We look for, and

produce, good quality

movies and TV shows and

promote them to

maximize their potential both in popularity and in financial returns

This includes: •Content Aggregation •Format Development •Branding & Marketing •Financing Productions •Sales & Distribution

Marketing Activities MARKETIN

G!!

Red Carpet VIP Invites Media Coverage

Newspapers TV Radio Social

FB

Twitter Blogs Youtube

Net Magazines

Ours Others

Below the Line

PR Stunts CSR Merchandise Below the Line

Marketing Role

• Create RiverWood Brand

• Create brand image for each movie

• Carry out Photo Shoots and Behind the Scenes

• Develop PR stunts and CSR activities

• Develop Celebrity Stars

• Social Media hype and management

• Magazine production and distribution

• Website updates and spruce up regularly www.baloziproductions.co.ke

The Future

Digital AGE

CONTENT

GLOBAL ization

The Future

Digital AGE

CONTENT

GLOBAL ization

MOVIETHON

The Future

Kenyans who have received international recognition and nomination for international awards have shown that investing in the arts and entertainment sectors will not only create jobs; it will boost tourism, and promote our culture around the world. To that end we will legislate to increase local content to 60% from the current 40% in local free-to-air TV channels.

His Excellency President Uhuru Kenyatta on the opening of 11th Parliament on

16th April 2013