HomeDecor
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
HomeDecor
Our Team
1. Quang Nguyen2. Bo Jin3. Dequan Jin4. Sayak Ghosh5. Amy Luu
Market Segmentation
Market Segmentation
Home/Apt developer Hotel owners Students
• Less cash commitment to
decoration
• Improve potential buyer experience
and increase chance of buying
• Reduce design cost
• Time saving
• Diffentiator
• Less cash commitment to
decoration
• Improve customer's experience,
increase hotel owner's revenue
• Time saving
• Diffentiator
• Less cash commitment to
decoration
• Improve living ambience in a
convenient manner
• Time saving
• Large realstate developers • Three star hotel chain • Major university (RGA, RVA)
• Low entry barrier
• High competition
• High power of customer
• Hard to obtain customers
• Low entry barrier
• High competition
• High power of customer
• Hard to obtain customers
• Low entry barrier
• High competition
• High power of customer
• Design company • Hotel association • University
• Furniture rental company
• Ikea, Target
• Amazon.com
• Furniture rental company
• Ikea, Target
• Amazon.com
• Furniture rental company
• Ikea, Target
• Amazon.com
Beachhead Market
•
•
•
•
•
•
•
End User Profile
•
•
•
•
Total Addressable Market (TAM)
Persona
Jennifer Crockford
Related Documents
