The New Ecosystem of Event Technology

#IMEX15

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The New Ecosystem of Event Technology

IMEX America 2015

@socialtables | #IMEX15

Audience-Presenter Contract

● Leave at any time.

● Join the conversation on #IMEX15 and at

@socialtables and @clairerepass.

● Steal everything.

● Participate... or don’t.

Hello, my name is Dan Berger...

CEOSocial Tables

...and I’m Claire Repass, CMP

CommunicationsSocial Tables



3,500 customers (80,000 users)

152 countries

3 languages


a few of o

ur

custo

mers.

..

@socialtables

#IMEX15

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First things first...

#IMEX15

1. Review the changes our profession has experienced through technology.

2. Identify the meeting planning process pyramid and technologies that support it.

3. Distinguish the three levels of data your event needs to measure engagement.

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Learning Objectives

@socialtables

11 ways technology has changed meetings and events.

@socialtables

Information Symmetry

Planners rely on their networks and online

research to learn about destinations before

speaking to sales reps.

Information Asymmetry

Planners used to rely on hotel sales

professionals for research and information.

Pre-Event: Destination Sourcing

@socialtables

Pre-Event: Event Marketing

Permission Marketing

Marketers deliver anticipated, personal, and

relevant messages to people who actually want

to get them thanks to new advertising

technology.

Traditional Marketing

Marketers used to buy email lists, mail

invitations, and add everyone to your listserv.

@socialtables

Pre-Event: Networking

Online

Attendees proactively reach out to each other

online prior to the event.

On Site

People let serendipity and networking sessions

do all of the work.

@socialtables

An Afterthought

There was no real software built for planners or

eventgoers.

Integrated

Planners think about what objectives they are

trying to achieve and use the technology that fits

best.

Pre-Event: Technology

@socialtables

Online Collaboration

Information is centralized online for efficient

stakeholder communication.

Offline Redundancy

Back-and-forth calls, emails, and faxes to

coordinate events and communicate changes.

Pre-Event: Working Together

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During-Event: Educating Attendees

Participants

Speakers have a dialogue with participants. They

use technology to engage them and apply adult

learning best practices.

Attendees

Presenters spoke at attendees.

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During-Event: Physically Attending

Attending in the Flesh

The only way to attend an event was to

physically be there.

Virtual Attendance

Live-streaming is free and is used to build future

attendance.

@socialtables

During-Event: Disseminating Information

The Mobile App

Real-time information is distributed digitally

through an app, social, and email.

The Event Guide

Information, including the schedule and attendee

list, was distributed through physical collateral.

@socialtables

Continuous and Regular Feedback

Attendees provide feedback real-time through

social media channels/surveys and planners

react accordingly.

One-time Evaluations

Attendees would complete a survey at the end

of a meeting.

During-Event: Feedback

@socialtables

Post-Event: Event Lifespan

Events were Finite

The life of an event spanned was limited to its

allocated time.

Events are Evergreen

The lifespan of an event extends past its

allocated time. People connect and share online

afterwards.

@socialtables

Post-Event: Event ROI

ROI is Measurable

Events are considered a marketing product.

Their impact can be measured thanks to

software and hardware products.

ROI was an Unknown

Event and meeting spending went into a

marketing black hole.

@socialtables

Post-Event: Sharing Information

Information is Shared

Content is distributed far and wide by speakers.

It is amplified by participants through live

tweeting, live streaming, and social media

posting.

Information was Withheld

Content was held closely by speakers.

@danberger | #WEC15 | 2015

Manage

Comm.

Plan

Source

Strategize

Data

Mission

TechnologyTech

nolog

yProject

Management

SchedulingTransportation Housing

Surveys

Badges, Check-in, etc

Marketing

Design

Reg Social

Reports

Measure

Logistics

The Meeting Planning Process Pyramid

(c) Social Tables, 2014-2015

Site Selection

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Technology for Every Stage…

...for You, the Planner


Data

Manage

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Mission

TechnologyTech

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Site Selection

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Transportation: Valet Service + Ridesharing for Events

#IMEX15

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Site Inspection: SiteInspector


Data

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Site Selection

#IMEX15

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Project Management: Asana

#IMEX15

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Design: Social Tables


Data

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Marketing: Social


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Logistics: Elance/Postmates/Magic(!)


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Surveys/Reviews


Data

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Site Selection

#IMEX15

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Technical (Pre)> attendees noticed we’re having an event, and we know that based on their early engagement.

#IMEX15

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Behavioral (During)> attendees are doing x at their event, and we know that based on their participation.

#IMEX15

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Aggregate (Post)> attendees moved through our event funnel to become x.

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Technology & Data Alignment for Every Stage…

...for Your Participants


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Housing | Data: Technical


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Marketing | Data: Technical


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Attendee Tracking | Data: Behavioral

http://www.youtube.com/watch?v=wtBERi7Lf3c


Data

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#IMEX15

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Surveys | Data: Aggregate


Connecting

email:[email protected]@socialtables.com

twitter: @clairerepass@danberger@socialtables

phone: 917-359-7757

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