The new @Buzzdetector services presentation June 2015

Corporate presentation

Our way to work is based on a three steps process

We listen for words

We visualize concepts

We enlighten meanings

The THREE steps process

We listen for words

Through our proprietary platform we interrogate some as four millions of sources in eight languages (Italian, English, French, German, Spanish, Portuguese, Chinese, Russian)

Results are decoded by our multilingual editorial staff with strong marketing and communication background

The THREE steps process

We visualize concepts

Relevant information are translated into eye-catching, intuitive visualisation to draw attention on insights and correlation

The THREE steps process

We enlighten meanings

Any marketing activity has, or it should have, an impact on the perception of a brand or a product. Buzzdetector does measure this impact working on the changes of sentiment, SOV and tone of the conversation and with PHTool (proprietary econometric model) on the delivery to the bottomline

Results are shown in reports highlighting what’s important to client’s goal, putting in evidence what may affect it, bringing to the surface issues, trends, concepts to anticipate market, competitors

The THREE steps process

a) Nestle Italy has been Buzzdetector first client and still is client after eight years b) The monthly report for Nestle soon became a huge document of more than 200

pages, hardly manageable by the stakeholders c) The solution was WebVoices, an abridged version, custom made d) WebVoices distribution arose from 3 copies of the first release to the actual 80

copies

Reporting is crucial to help organisations is getting straight to the point without wasting time and staff

Case history

Brands do not live in their own world.

A listening strategy must take into consideration the entire environment in which the brand is immerse, lateral territories, adoption, users reviews, anything that may have an impact on brand and its market.

Without a clear preliminary strategic analysis, any listening activity will just deliver bunch of data hardly manageable, mostly useless. The crucial question is: why do you want to listen for the web?

Strategy is key

Strategy is key

Look who’s talking

How? Why?

When? Where?

Listen who’s talking Think about what said

What? Where?

PERCEPTION

REPORT

CRM

HANDLING

INTELLIGENCE

INSIGHT

What? Where?

Strategy is key

Given timeframe

Top down

Looking behind

Focus more on issues and their holders

Real time

24/7

Comprehensive

Statistically predictable

No time definition

Analytical

Looking forward

Focus on trend concepts, ideas rather than people

PERCEPTION CRM INTELLIGENCE

Perception matrix

PERCEPTION REPORT MONTHLY

Territories Organization Market Competitors Lateral Topics

Rank

Key Issue

Area of influence

a) Organization: how is perceived by clients, which reaction to its proposal, what about products and prices

b) Market: how is considered the market, which pro and contra, which opportunity, issues

c) Competitors: main competitors, pros and cons for each of them

d) Lateral territories: which issues may be of interest for the organization, which of them should be developed to support positioning, to enrich the commercial offer, to test new trends

Perception matrix

a) MSC Cruises is a multinational cruise company operating worldwide b) Buzzdetector became global partner of MSC in 2011 c) We develop the matrix model to set up the request of 42 countries and to deliver

a priority check to each issue d) Monthly reports, crisis and event reports in six languages

Today the report is organised following two axis: 9 major destinations and 8 topics

Case history

Along with the monitoring platform, we have developed two other proprietary tools to enrich our offer.

PHTool

Influencer Monitoring Dashboard

Tools

An econometric model to measure the impact, if any, of conversation and social activity on the bottom line.

A project developed along with the University of Florence, Strategic Marketing and Communication Course.

PHTool

More data

More insightful information

More intelligence

PHTool

Four parameters Trends Patterns Intelligence

Four indexes

Conversation level index Search level index Advertising spending level index Volume or other business level index

Each dimension included in the database (remedy, market, brand) got a vote for each of the above indexes

This process does tend to gather and to compare trends with different scales

PHTool

Methodology step by step:

Data scatter plot analysis vs variables Linear regression to define relation between variables Conversation clusters finding Weighted average index Normalization of values Output analysis

PHTool

1. Boehringer Ingelheim is one of the most important pharma companies in the world

2. We became partner in 2008. 3. The first assignment was on Buscofen and delivered a terrific insight that turned

into a successful TV adv with strong impact on sales 4. PHTool was developed starting from the knowledge on the Pharma market due to

the Boehringer account

For 18 months we tracked the Analgesici market and with PHTool we were able to detect major issues and opportunities arising from the competitors activity, their impact on sales and how the TV adv pressure delivered against the bottom line

Case history

Any event, any crisis is pushing new actors on the social media stage at a great pace People able to deliver large audience as well as specific audience People with the power to modify their fans/followers attitude towards an industry, a brand, a product

Monitoring the influencer

To identify, to follow the influencers is crucial

It’s crucial to spot new comers and to recruit them eventually It’s critical to be able to have a track of their activity across various events It’ s a must to distribute in real time positive contents and to react appropriately to any threats

To answer to all these questions there is Buzzdetector‘s Influencer Monitoring Dashboard

A flexible, fully customizable tool to gather the influencers, actual and prospect, in one environment with all the information at hand in real time

Monitoring the influencer

A widget-based fully-responsive dashboard monitoring a custom list of influencers

Search is on hashtags, accounts, words

A recap of their activity sort by date or by Twitter followers or by the content produced

A section devoted to gather the activity on hashtags and official accounts from the generic audience

Monitoring the influencer

The tool is real time

It’s fully customizable

It’s responsive

It works in 8 languages

No limit to the number of Influencers

Active 24/7 across multiple days events

Data are stored on Buzzdetector Monitoring Platform for any post analysis and to have them in your database

Monitoring the influencer

1. The first client to use the tool has been Versace, the global fashion brand 2. We work for Versace since 2014.

The request from Versace was to have a tool able to monitor groups of key people within major events and for PR purpose.

The dashboard is able to perform these tasks and it is currently adopted for any event and on a daily base.

Case history

The translation of data into information intelligible for the end user calls for a new aesthetic in representing.

We used to represent some hundreds of information with pies, bar charts. How can we pretend to represents thousands and thousands of information with the same charts?

The shift from interaction quantity to interaction quality

Visualization

1) to identify a strong unique perspective

Visualization

2) To stress details so to get the best and most complete

outlook

3) To look for visual inspiration from the broadest number of sources

possible

Fill the space with image of your audience

of choice

4) To catch audience attention, the real payback

1. We are proud partner of the International Journalism Festival in Perugia since three years

2. We cover the live event with custom made dashboard for Twitter and with comments published every evening on the Festival website

3. Two years ago the Festival decided to explore the crowdfunding option and launched a campaign

4. Buzzdetector collected all the data and prepare a stunning visual report presented at the Festival along with Accurat

Case history

Facebook analysis:

The strategy behind Facebook pages How to implement a successful strategy Fans engagement

Twitter , Instagram, YouTube analysis:

Profile of the account owner Connections with other commenters and topics Posting strategy

Special research

Whenever there is an event, a crisis, Twitter proved to be a key place to follow.

We have developed along with some of our tech partner one page dashboard, fully responsive, custom design to provide a global coverage of what’s going on Twitter.

Live Twitter listening

These partners are selected to guarantee the most advanced and reliable standards on the market:

Socialbakers 4Flying Trendsmap Mentionmapp Gephi Highcharts Accurat Falcon Media

Tech Partners

www.buzzdetector.com

@buzzdetector

@buzzflows

@gianandrea

facebook.com/Buzzdetector

[email protected]

Buzzdetector