The New Business ‘No Brainer’
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The New Business
‘No Brainer’
Our Objective
To help the right clients
find the right agencies
Research lead
Key Findings
‘Clients wanted anonymity and specific understanding of current clients experience’
‘Agencies didn’t want monthly or annual subscription fees, a rating of the opportunity and a payment by results model.’
How does it work?
Questions
• What evolved targets and measurables were set and performance against them?
• Ability to work to:– Time– Budget– Account Management
• Key positives and challenges
Profiling new briefs
• As above +• Budget
– Responsibility– Size– Likelihood– Incumbent
• Rating
Matching you to new clients
Clients
Breakdown of VerticalsFinancial Services - 11
Travel & Leisure - 11
R-Etail - 12
Telcos & Utilities - 10
B2B - 10
FMCG - 7
Automotive - 3
Medium size - 10
Charity + Gov - 6
Other - 20
The Numbers
72 Agencies registered
397 Clients registered
£1000 sign-up fee (paid back to you as a credit on your first win)
Commission for win 10% of fee for 12 months
Cost of meeting, receiving a brief, entering a pitch and subscription £0
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