The New Big 3: Instagram, Foursquare, Pinterest Matthew C. Funk Social Media Marketer September 6, 2012
May 06, 2015
The New Big 3: Instagram, Foursquare, Pinterest
Matthew C. Funk
Social Media Marketer
September 6, 2012
The New Big 3: Instagram, Foursquare, Pinterest
Matthew C. Funk
Social Media Marketer
September 6, 2012
Copyright 2011 TK Carsites, Inc. All rights reserved.
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@TKCarsitesinc
TK Carsites Social Networks
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What’s A “Big Three”?
• Popular
• Relevant
• Strategic
Doesn’t replace the current big three:
Facebook, Twitter, G+
The New Big Three
Bringing the Big 3 to Your Dealership
• What?
• Why?
• Who?
• How?
• When?
• What? Social Photos with
Filters
• Why? Internet = Visual
Medium
• Who? You + 1
• How? Impulse
• When? Now
Instagram: What
• Photo Sharing
• Used on Mobile
• Linked to Facebook, Twitter,
• Uses filters, locations, hashtags
• All at no cost
Instagram: Why
• Internet is visual
• Personal touch
• Ease of use
Instagram: Who
• Select yourself or a rep
• Appoint a rep in Sales
• Car lover, pref. volunteer
• Take the 10 to educate them
• Test run, then floor it
Instagram: How
1. Download from
AppStore/Google Play
2. Sync to Facebook, Twitter,
3. Pinstagram
4. Snap shots
5. Hashtag and location
Instagram: When
• Now
• Operate on Impulse
• Quantity, Not Quality
• Shows personality and
pride in product
• Purpose is brand
relevance
Foursquare: What
• Mobile Check-in
• Location Based
• Linked to OpenMapGraph
• Incentive Driven
• Additional Marketing Cost
Foursquare: Why
• Mobile Check-ins on
the Rise
• You’re a Place
• Strategic Synergy:
Getting them in the
Dealership
Foursquare: Who
• You and Marketing
• Get Service Involved
• Best Rep for Feedback
• Take the 10 to educate them
• Explore Commercial Partnerships
• Shout it from the Rooftops
Foursquare: How
1. Download from
AppStore/Google Play
2. Claim Your Business
3. Establish Specials
4. Link with Dashboard
5. Involve Existing Marketing
Foursquare: When
• 1 Month Prior Event
• Operate with Planning
• 1 Hour Per Week
• Another Marketing Outlet
• Purpose Boosts Strategy
Pinterest: What
• Social Photo Pinboard
• Visual Sharing
• Linked to iPhone
• Online Browsing
• No Additional Cost
Pinterest: Why
• Increasing Popularity
• Online Showroom
• Consumer Affinity
• Capturing Buzz
• Ahead of the Game
Pinterest: Who
• You and Marketing
• Get Sales Involved
• Best Car Aficionado
• Take the 10 to educate them
• Feeds to Facebook, Twitter
• Plan Around Releases, Events
Pinterest: How
1. Download from
AppStore/Google Play
2. Set “Model Boards”
3. Sync to Social
4. Schedule Time to Play
5. Allot Additional Marketing
Pinterest: When
• Soon
• Use Additional Planning
• 1 Hour Per Week
• Prime Marketing Outlet
• Stay Atop Metrics
Useful Links
•Instagram: •http://instagram.com/
•http://help.instagram.com/customer/portal/topics/43527-tips-tricks
•Foursquare:
•https://foursquare.com/business/merchants/claiming •http://www.poweroffoursquare.com/
•Pinterest:
•http://pinterest.com/
•http://www.adweek.com/news/technology/brands-pinning-it-pinterest-138405