The New Age of Web & SEO

The New Age of Web & SEO Capitalizing Today’s Web Platform

@vinlim | Green Room

Mandatory About Me Self-‐taught HTML in 1997 (1st Book on MV Doulous) Started WebEvoluCon Resources in 2001 Decade in Sales (Banking & PharmaceuCcal) Founded yourfoodreview.com in 2010 Founded Startup Penang 2012 Founded Green Room in 2013 Founded GDG George Town in 2013

Google Developers Group George Town plus.google.com/+Gdggeorgetownmy

LEARNING OBJECTIVE

ü  Evolution of the Web

ü  The Web Today

ü  Capitalizing Web Platform

ü  Search Engine Optimization

Evolution of the Web

Welcome to the Internet (Circa 1997)


Back Then 56.1 kbps

Today 10,000 kbps

Internet Speed


Internet User (Per 100 Habitants)

Source: Key ICT indicators for developed and developing countries and the world (totals and penetraCon rates), InternaConal TelecommunicaCon Union (ITU). Retrieved 25 May 2015.

The New Age of Web & SEO



The Web Today

The Web Today

The Web Today

The Web Today


Capitalizing The Web Platform



1. Work Across All Devices


Work Across All Devices






2. Minimalistic


Minimalistic


Minimalistic

VS


3. Be Sociable


Be Sociable


Be Sociable


4. Searchable


Searchable


Searchable


Searchable


Searchable


Search Engine Optimization

Search Engine Optimization

SEO is the process of affecting the visibility of a website search engine's organic results.


Story of PageRank


Story of PageRank


Story of PageRank

The New Age of Web & SEO Type of SEO


Standard Process White Hat SEO

Keyword Research

• Keyword Analysis

Site OpCmizaCon

• Meta Content

• Schema.org Markup

•  Internal Linking

Content OpCmizaCon

• Guest Blogging

• Natural CommenCng

Experience OpCmizaCon

• Mobile Friendliness

• PageSpeed Insight

Submission

• Google Search Console

Tracking & Analysis

• Google AnalyCcs


1. Keyword Research White Hat SEO

•  huge difference even between close terms like ‘attorney’ and ‘lawyer’.

•  ‘Attorney’ has an estimated 11,100,000 local monthly searches

•  ‘lawyer’ has 6,120,000.

•  Best keywords depend on the type of visitors your firm is seeking – ‘lawyer’ is normally better for injury related terms (car accident lawyer, brain injury lawyer) while ‘attorney’ is normally better for business related terms like bankruptcy attorney.


2. Site Optimization White Hat SEO

•  <Meta> content tells search engine basic information.

•  Schema.org promotes schemas for structured data on the internet.

•  Internal Linking allow you to have easy-to-follow navigation throughout your site and a clear sitemap.

•  Improve site’s usability = increases the amount of time people spend on the site.


3. Content Optimization White Hat SEO

•  More relevant content means more hit, more traffic.

•  Blog about your business, industry, trend & products.

•  There are blogs on every subject, and usually there are respected blogs that welcome guest posts.


4. Experience Optimization White Hat SEO

•  Mobile friendly website are ranked higher in mobile search results

•  Page loading speed affect ranking too

•  google.com/webmasters/tools/mobile-friendly/

•  developers.google.com/speed/pagespeed/insights/


5. Submission White Hat SEO

•  Submission to Google Search Console helps Google index your page, give your insight for indexing & keywords.

•  google.com/webmasters/tools/


6. Tracking & Analysis White Hat SEO

•  Not one single attempt will be successful.

•  Tweak optimization over time to achieve goal.

•  google.com/analytics


SEO is a repeated process, not a one off strategy


Questions?

Thank You @vinlim | [email protected]

The New Age of Web & SEO

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